Analysing Talent Strategies: Attracting and Retaining Employees

This report analyzes talent management strategies used by companies to attract and retain employees, with a focus on Morrisons. It covers project planning, primary and secondary research, findings analysis, and reflective practice. The research objectives include understanding talent management, identifying strategies used by Morrisons, and ascertaining the benefits of these strategies. Primary research involves a survey of Morrisons employees, while secondary research examines existing literature on talent management. The findings highlight the importance of training and development, rewards and recognition, and job rotation in retaining employees. The report also evaluates the tools used for data collection and provides recommendations for improving talent management strategies at Morrisons. Desklib provides access to similar solved assignments and resources for students.

MANAGING A SUCCESSFUL
BUSINESS PROJECT
(What talent strategies do the best companies
use to attract and retain people)

Table of Contents
INTRODUCTION...........................................................................................................................3
STEP 1: PROJECT PLANNING.....................................................................................................3
..........................................................................................................................................................6
STEP 2: CONDUCT PRIMARY AND SECONDARY RESEARCH...........................................7
1. PRIMARY RESEARCH.........................................................................................................7
SECONDARY RESEARCH......................................................................................................7
2. Research two organisations to see what kind of talent management initiatives they have.....8
STEP 3: PRESENT FINDINGS......................................................................................................9
1. Analysing findings..................................................................................................................9
2. Evaluation of tools used to gather information.....................................................................11
STEP 4: REFLECTIVE PRACTICE.............................................................................................13
RECOMMENDATIONS...............................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Talent management is referred as one of the important components to arrange, organise
and workforce in the workplace. Companies give priority to talent management strategies so that
best talent can be acquired, recruited and attracted. The present research is dependent upon best
and effective talent strategies to attract and retain employees in the workplace for longer time
duration (Gallardo-Gallardo, Thunnissen and Scullion, 2020). The selected company for the
present research report is Morrisons, it is knowns as fourth largest chain in the supermarket in
United Kingdom.
STEP 1: PROJECT PLANNING
Project management plan refers to the plan that is focussed towards planning the
activities of project in effective and efficient way. The plan is created so that all the needed
resources could be identified as well as aligned with the defined aim and objectives. Scope: As per the objectives and aim of the current research, there are various tasks and
activities that required to be accomplished. The scope of the present research is collecting
primary as well as secondary piece of information, conducting survey, selecting
respondents and so on. Resources: In the present investigation, there are various types of resources that are
included: books, articles, newspapers, journals, respondents etc. These resources play
major role in achieving aim and objectives (Bairagi and Munot, 2019). Risk: Risk is known as an element that can not be predicted because it can come at any
point of time. So, researcher always have back-up plan to conduct research because it is
necessary to have different alternatives. Researcher has taken preventive measures and
made back up plan to conduct investigation. Time: Time is known as one of the significant elements in conducting activities and tasks
in systematic way. Investigator has planned to complete each task and activity with the
assistance of systematic time schedule (Ragab and Arisha, 2018). Milestones and major events: In the present research project, there are many milestones
and events that are covered by investigator. Some of the phases and events of the current
project are: introduction, project management plan, primary and secondary research,
findings. The major events in the project are: project management plan and primary and

secondary research because these events hold the maximum information of the whole
project.
 Initiation, planning and execution: In the current project the first phase is to know
whether the project is required or not and the how beneficial it would be for the readers.
In an initiation phase the project is proposed and identify the expectations from the
project. In the planning stage, researcher has planned certain aim, objectives and
questions that are given below. In the execution process, researcher has aimed at
conducting primary as well as secondary research to gather appropriate so that objectives
could be easily attained (Ahammad and et. al., 2018).
Research Aim:
“To analyse the different kinds of talent strategies adopted by companies for attaining
and retaining best talents in the workplace. A study on Morrisons”
Research Objectives:
 To understand the concept and importance of talent management within an organisation
 To determine the different types of talent strategies adopted by Morrisons to retain and
attract best talents in the workplace
 To ascertain the benefits of talent strategies in improving the performance of employees
as well as business within Morrisons
Research Questions:
 Define the concept and importance of talent management within an organisation?
 What are the different types of talent strategies adopted by Morrisons to retain and attract
best talents in the workplace? What are the benefits of talent strategies in improving the performance of employees as
well as business within Morrisons?
Work breakdown structure: Work breakdown structure is defined as the procedure through
which larger activities are broken down into smaller tasks. It makes the process of conducting
research project very simple and convenient.

Gantt chart: Gantt chart is defined as the project schedule that helps in scheduling different
activities of the project in effective and efficient manner. The chart is divided into two main bars
in which one side has all the activities and in another time needed for completing the project.

STEP 2: CONDUCT PRIMARY AND SECONDARY RESEARCH
1. PRIMARY RESEARCH
Q1) According to your knowledge, how do you define talent
management?
Frequency
a) Process of attracting best candidate 5
b) Process to retain best talents 10
c) Process of encouraging and motivating employees 10
Q2) What are the talent strategies used by Morrisons to retain employees
in the organisation?
Frequency
a) Training and development 5
b) Rewards and recognition 5
c) Promotion 5
d) Job rotation 10
Q3) If you get chance, what would you suggest to Morrisons for
improving their talent management strategies?
Frequency
a) More financial benefits 9
b) Learning sessions 5
c) Flexible timings 7
d) Positive environment 4
SECONDARY RESEARCH
Define the concept and importance of talent management within an organisation?
According to Anlesinya and Amponsah-Tawiah (2020), talent management is referred as
the procedure of by which organisations retain, organise and attract workforce in the workplace.
It is defined as one the essential processes to keep workforce in the organisation for longer time

duration. In simpler words, it is the method through which employees are retained in the
company for longer time period.
What are the different types of talent strategies adopted by Morrisons to retain and attract best
talents in the workplace?
According to Sparrow (2019), there are many kinds of talent strategies in the workplace.
Morrisons has adopted different strategies that are explained below in brief manner:
Training and development is known as one of the effective strategies considered by
Morrisons. It is adopted because with this strategy employees are trained so that they can learn
new skill as well as new knowledge. With the assistance of training and development, employees
develop confidence and retain in the same organisation because they get the opportunity to learn
new things.
Rewards and benefits is another strategy that is used by Morrisons. In this strategy
employees are provided with different types of benefits such as health plan, insurance plan etc.
When employees get rewards for their great work they feel motivated to do their work with more
efforts.
What are the benefits of talent strategies in improving the performance of employees as well as
business within Morrisons?
According to Painter‐Morland and et. al., (2019), there are various benefits of talent
management strategies in Morrisons. The talent management strategies create positive impact on
improving the employee's performance as well as business performance. With the assistance of
talent strategies, employees develop confidence and motivation and do their work with more
efforts and confidence. When workforce do their work with greater efficiency they achieve their
targets as well as contribute in attaining company's targets.
2. Research two organisations to see what kind of talent management initiatives they have
Talent management initiatives
Morrisons Tesco
Morrisons is known as the best supermarkets in
UK. Morrisons believe in arranging sessions of
training and development for employees so
that they could have learn new skills as well as
Tesco is the company that also believes in
managing and organising employees
effectively. Tesco provides flexible working
environment to their employees so that they

knowledge (Ansar and Baloch, 2018 ). This
strategy provides chance to employees to
develop in the same organisation and grow by
attaining targets of the company.
could easily balance between their personal as
well as professional life.

STEP 3: PRESENT FINDINGS
1. Analysing findings
Question 1: Definition talent management
Q1) According to your knowledge, how do you define talent
management?
Frequency
a) Process of attracting best candidate 5
b) Process to retain best talents 10
c) Process of encouraging and motivating employees 10
0
2
4
6
8
10
5
10 10
Interpretation: As per the above mentioned piece of information, it is interpreted that 5
respondents have answered that it is the process to attract best candidates. Another 10
participants have answered process of retaining best talents because it is significant to retain
qualified and talented employees. The rest 10 respondents have answered that it is the procedure
to motivate and encourage employees.
Question 2: Talent strategies used by Morrisons to retain employees in the organisation

Q2) What are the talent strategies used by Morrisons to retain employees
in the organisation?
Frequency
a) Training and development 5
b) Rewards and recognition 5
c) Promotion 5
d) Job rotation 10
a) Training and development
b) Rewards and recognition
c) Promotion
d) Job rotation
0
1
2
3
4
5
6
7
8
9
10
5 5 5
10
Interpretation: With the above recorded data, it is analysed that 5 respondents have said
that training and development is one of the talent strategies of Morrisons because in this
employees are able to learn new knowledge and skill. The other 5 representatives have answered
that recognition and rewards is another strategy as every employee wants reward as this the
motivation factor. The other 5 have answered that promotion is another strategy as employees
are promoted to high position. The remaining 10 respondents have said job rotation is another
strategy.
Question 3: Suggestion for Morrisons for improving their talent management strategies
Q3) If you get chance, what would you suggest to Morrisons for Frequency

improving their talent management strategies?
a) More financial benefits 9
b) Learning sessions 5
c) Flexible timings 7
d) Positive environment 4
a) More financial benefits
b) Learning sessions
c) Flexible timings
d) Positive environment
0
1
2
3
4
5
6
7
8
9
9
5
7
4
Interpretation: As per the collected data, it is analysed that 9 respondents have answered that
more financial benefits is one of the suggestions for Morrisons, the other 5 respondents have
answered learning session is another suggestion and the other 7 respondents have answered
flexible timings. The remaining 4 respondents answered positive environment is the other
suggestion.
2. Evaluation of tools used to gather information
In the present investigation, there are many tools and methods are used to collect and
analyse information in systematic manner. Some of the tools that are used in the present project
are explained and examined below:
Primary and secondary data collection: Primary data collection refers to the method that
helps in collecting first-hand piece of information directly from the participants. This is the