Attraction & Event Management: Planning a 'Run for Help' Event

This report outlines the planning and operational considerations for a 'Run for Help' event aimed at raising breast cancer awareness and funds for charity. The event, themed around the color pink, is planned to take place at St. Joseph Catholic School and includes a marathon. Key operational aspects covered include vendor selection (for bib numbers, t-shirts, refreshments, and medals), human resource management (security, AV team, photographers, event coordinators), volunteer recruitment and management, financial resource allocation, risk assessment, and contingency planning. The financial goal is to raise $20,000, and the report details cost allocation for various event activities. Risk assessment addresses potential issues like low attendance or bad weather, with contingency plans in place. The report also includes a list of references used in the planning process. Desklib provides access to this document and other resources for students.

Attraction
and Event
Management

Purpose of
Study
▪ The purpose, theme and Location of the Event.
▪ Operational consideration for the Event
□ Vendors
□ Human Resources
□ Volunteers
□ Financial Resources
□ Risk Assessment
□ Contingency Blueprint
□ References
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Purpose of the Event
▪ Breast Cancer-It is the second most diagnosed cancer in
Australia, since the year 2014(Kirsten & Hobbs, 2017).
▪ Over 18235 people were diagnosed with the terminal
disease in the year 2018(Dasgupta et. al., 2017).
▪ Over 3158 People lost their lives in the same year(Fox et.
al., 2017).
▪ “Run for Help” is the theme of the Event. The marathon is
organized to spread awareness about Breast cancer and
collect Charity for the underprivileged people by passing
on the funds to charitable organization.

Theme of the Event
▪ Event themes helps in engaging the participant or the
audience of the event(Park & Park, 2017).
▪ Being a low budgeted event, the theme is primarily based
on the colour Pink.
▪ Men and Women both have to be dressed in Pink and run
for the cause.
▪ The BIB numbers, certificates and the event marketing
collaterals will be designed in the colour pink.
▪ Every T-shirt to have a customized message spreading the
awareness of the terminal disease.
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Location, Time and Date of the
Event
▪ The location for the Event is St. Joseph Catholic School,
located at Murray Bridge.
▪ The running track of the school will be the running field
for the participant.
▪ The school is a ideal place as it is not charging any
amount for using the track, also a number of
volunteers will be provided by the school Authority.
▪ The marathon will start at 6 in the morning and is
scheduled on 1 July 2018. 6

Operational Consideration for
the Event
▪ Planning of an event in itself is a humongous task at
hand, as plethora of resources have to be pooled
together before the event(Vontas, 2018).
▪ The most important factors in Operational Consideration
of the event are:
□ Vendor
□ Human Resources
□ Volunteers
□ Financial Resources
□ Risk Assessment
□ Contingency Blueprint 7

our
office
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Vendors
▪ Vendor is an important component of supply chain
ecosystem, in simplest words it means anyone who
provides goods and services to the company(Liu, Sparks &
Coghlan, 2017)
▪ Vendors required for the Marathon Event are:
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Name of the Vendor Type of Vendor
Christy Pty Ltd Bib Number & T-Shirts
Hosting Direct Energy drinks and Refreshment
Landmark Medals Medals for the participants and
winners
Fabric Printing Certificates, sign boards, marketing
collateral
Local agency Managing the campaign on Social
Media

Human
Resources
▪ The Human resource for Event planning and management
is not just restricted to the departments, but it is a
measure of company success(Aviso et. al., 2018).
▪ It is extremely important to comply with the labour laws in
order to take care of the human
resources(Wehrmeyer,2017).
▪ As mentioned in the earlier slide, paid human resources
are to be used in addition to the volunteers.
▪ The paid human resource will serve as trainers for the
volunteers.
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Human Resources
▪ Security Personal-3 Paid security to be hired on the day of
Event along with same number of volunteers to ensure the
safety of the participants.
▪ AV Team-Audio visual team will ensure that the entire
school has arrangement for music, PA system and other
functions, a team of 4 AV staff is required here.
▪ Photographers- A team of 2 photographers along with 2
volunteers will ensure the entire event gets coverage.
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Human Resources
▪ Event Co-ordinator-This team will comprise of 2
professionals and at least 6 volunteers to manage the
run.
▪ Refreshment Team- The refreshment will be distributed
by 4 volunteers.
▪ Medical Team-An ambulance along with 2 trained staff are
required at the venue.
▪ T-shirt, Bib Number & Certificates- A team of 4 volunteers
will be assigned for this task.
▪ Anchor- An anchor for the Event, along with one
volunteer will be good enough. 12