A Comprehensive Report on Visitor Attraction Management in the UK

This report provides a detailed analysis of visitor attraction management, focusing on the UK context. It begins with an introduction to the importance of visitor attractions and then delves into the overlapping nature of different attraction types. The report explores the needs and motivations of various visitors, examines the impacts of tourism on visitor attractions, and discusses different theories of tourist motivation and their effect on management. It also covers the processes and potential issues involved in developing visitor attractions, analyzes different visitor management strategies, and evaluates management techniques in relation to sustainability. The report utilizes VisitBritain as a case study and covers topics like market segmentation and the importance of revitalization and cultural enhancement, providing a comprehensive overview of the challenges and opportunities in the field of visitor attraction management.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discussion about Overlapping of visitor attractions in relation to particular types of
attraction......................................................................................................................................1
1.2 Importance of different visitor attractions.............................................................................2
TASK 2............................................................................................................................................3
2.1 Needs and motivations of different visitors..........................................................................3
2.2 Impacts of tourism on visitor attractions in United Kingdom...............................................4
2.3 Effect of different theories of tourist motivation on the management of
visitor attractions........................................................................................................................4
TASK 3............................................................................................................................................5
3.1 Processes and potential issues involved in the development of visitor
attractions...................................................................................................................................5
TASK 4............................................................................................................................................6
4.1 Analysis of different visitor management strategies.............................................................6
4.2 Evaluation of management techniques in relation to sustainability......................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Visitor's are running business in significant way. As trend of travelling is increasing, so it
is essential to work according to need and effectiveness of company. People are visiting places
for different purpose, so there is difference in activities of company. There is use of technique
through which they can work according to need and desire of customer. There are various places
which are effective for growth of business and it is important to deal with customer's desire and
need. This report is based on VisitBritain which is one of the best tourism company established
in London, UK in 2003 (Erfurt-Cooper, 2011). In this report there is discussion about importance
of various visitor's attraction, need and motivation of visitors, different theories of tourist
motivation, processes and potential issues associated with management of visitor's attraction.
There is discussion about visitors management strategies, techniques which provide sustainable
development.
TASK 1
1.1 Discussion about Overlapping of visitor attractions in relation to particular types of attraction
Overlap of visitors attraction
Date- 21/08/2018
From- ABC
There are many visitors having different targets as per customer demand. There is use of
policies which is effective for growth of business. Managers has to select techniques through
which company can work according to need and demand of client. Sometimes there is
overlapping of terms and conditions, through which association can have knowledge about use
of business factors. There are possibilities that company has to select approaches through which
change in business operations is possible. There is use of techniques which are effective for
growth of business operations, this helps to know what has to be done with which association
can work according to knowledge of client.
Sometimes there is difference in working style so this affects business profits and growth. There
is use of techniques which are significant for making destinations popular. For e.g. Thorpe Park
is famous for its natural beauty, this helps to provide eminence pleasure to customer. London
Eye and Eden Project are also good destination for natural places (Gammon and Fear, 2013).
While at the same time there are some destinations which are effective for cultural and regional
purpose. Some of the places are as under- Windsor Castle, York Minister, Goon Hilly downs,
1

etc. Some people do not take use of policies which are significant for business objectives. There
are many modifications which has to be considered by mangers of GreatBritain. Pembroke
Shire Coast, Lake Windermere, are places which has more attraction at the time of festivals,
games, etc. so there is overlapping of interest of workers and this is effective for growth of
business. There must be use of techniques which are significant for making changes in business
operations. There must be use of factors which are possible for making changes in business
operations (Legohérel, Fyall and Poutier, 2013). There is requirement of consideration of
changes which is effective for analysing market and then use policies which is effective for
growth of business. In UK there are some places which are famous for its architecture and
ambience. There are many places where painting exhibition, photo shoot, art gallery, etc. So it
is important to plan destinations as per requirement of client. There is difference in image of
place as per perception of customers. There is change in image as per national or world wide
image.
1.2 Importance of different visitor attractions
Importance of visitors attraction
Date- 19/8/2018
From- ABC
As people are coming with various new approaches which is significant for growth of business.
These days people are visiting various places with various reasons, so this makes more scope in
tourist business. There are possibilities that due to use of various techniques association has to
know what has to be one through which they can provide satisfaction to customer. There must
be use of policies which are effective for growth of business. There is various importance of
having changes in business operations.; there is requirement of policies which is effective for
making changes in roles and responsibilities of workers. Some major points which are discussed
as under for making changes in business operations are as under-
Revitalization an area- There are some positive points of every destination. Managers of
GreatBritain has to work after analysing place (Mason, 2015). This is effective for growth of
business and provides knowledge to company. There is use of techniques which is effective for
enhancing job prospects and it helps to improve economic condition of UK. There is
contribution to overall development of country. This is effective for providing satisfaction to
2

regional people. With increase in tourism business, employment opportunities will give rise,
revenue of employees gets high and this helps to know what can be done through which
achnges are significant and frequent.
Enhancement of local heritage and culture- With increase in tourism business, there is
improvement in local areas and destination of workers which are significant for making changes
in condition of association. There is good imager in mind of tourists so they may use factors
which are significant for growth of economy of country (Mehmetoglu and Engen, 2011). While
some places there s use of techniques which is effective for growth of business and this helps to
work according to local areas. There are policies which are effective for promoting cultural
values of destination. People came to know about rituals of company which helps to make good
image in industry. There are possibilities that proper information related to concern place must
be collected and delivered to customers, so this helps to enjoy place.
TASK 2
2.1 Needs and motivations of different visitors
There is requirement of motivation to customers to select best place which provides them
best selection. There is need of changes in roles and responsibilities which are effective for
growth of business and this has impact on roles and responsibilities with the use of appropriate
techniques. It is important to know what can be done through which customer gets satisfied. As
there are varieties of customers having different demands and reasons for visiting various place.
Accordingly there must be changes in business operations. There are varieties of customers
which has different goals and responsibilities. This helps to know what can be performed in
actions through which they can judge policies and then satisfaction of workers is possible.
Market segmentation- Market segmentation means to work according to changes in roles
and responsibilities which is effective for providing growth to company. There are some basis on
which market can divided and hence this helps to provide services as per demand of customer. Geographic- There are many customers which come from different places, so there is
difference in their demand accordingly. Managers of GreatBritain must keep this factor in
mind and hence there is use of factors which are significant for growth of business
(Moore and Taplin, 2014).
3

 Demographic- There is difference in age, gender, income, family size, occupation, etc.
which is categorised under this factors. There is difference in demand of customer on the
basis of this factor. Customers bifurcated on this basis must be provided as per demand of
associations. Psychographic- This is the reason when customers are effective by use of various
approaches which are effective for making changes in actions of workers (Otgaar, 2012).
This is effective for knowing what has to be done which help to know what can be done
which is effective for growth of business.
Visitor's need- There is need of some policies which has to be taken into consideration
which are significant for making change in roles and responsibilities of manger of GreatBritain
which helps to now what ah to be done through which changes are effective for analysing
market. This is effective for knowing changes in roles and responsibilities which is significant
for growth of business and improves image of regional area. These days people have varieties of
reasons for visiting places, so this must be considered by managers. Customer's perception,
reason, profile, income level, etc. ahas to be considered.
2.2 Impacts of tourism on visitor attractions in United Kingdom
There are various tourist destinations in UK which has to work according to need of
society. There are different policies which help to make changes in tourist destination programs
and this helps to know what can be done through which modifications can be made and this
helps to use techniques which are significant for growth of business. In on season of tourist
business, there are many problems which are effective for growth of business. There is problem
related to over- crowd, population, transportation, accidents, frauds, etc. Hence there are many
problems which may be faced by customer such as accommodation problem, traffic problem,s.
When there are more visitors facilities gets mismanaged, through which customer does
not get god chance of growth. This helps to make changes in arrangements and reduce negative
effect. Asset may get wear and tear due to regular use, this helps to make changes in
responsibilities in business operations (Ouma, Stadel and Eslamian, 2011). At many visitors
attraction places, due to huge crowd people may do unethical activities which is significant for
providing good image. There must be policies which is effective for knowing changes and this
helps to make alterations in facilities. Local authorities must be aware of changes and this is
4

effective for making changes in facilities. There must be proper planning, so results does not get
effected.
2.3 Effect of different theories of tourist motivation on the management of
visitor attractions
There are various theories which helps to perform tourism business in significant way.
There are possibilities that while making changes in activities they have to work according to
need of customer. As there are various types of customers so it is mandatory to know their
demand and provide appropriate services. This can be performed with he help of various theories
(Page, 2014). This helps to provide knowledge and this is effective or making changes in
operations of company. There is requirement of policies which helps to know what can be done
through which association has to work according to demand of customers. There are some
theories which helps to achieve targets-
Responsible tourism- This theory is given in Cape Town in 2002. As per this theory
there must be efforts provided by company to work according to need of customer. Place must be
ready as per demand an this is effective for changing business goals and responsibilities. This
helps to improve value of place and people are ready to visit it. There is discussion about
improving condition, this is done by local government through which positive results will be
generated. This provide edge to improvement in revenue of travel and tourism business.
Smart consumer- These days consumers are aware of their roles and responsibilities.
Managers of GreatBrtitain, so it is important to work according to need and requirement of
society. As these days there are many changes which are significant for providing growth of
business. It is essential to know what can be done through which alteration are significant for
improving image (Page, 2011). While analysing changes company has to alter their policies so
modifications can be made in actions and then helps to know what improvement can be made in
business activities. It helps to make positive impact on visitor's mind and enhance value of
destination.
These theories are effective for setting proper actions of company. This helps to work
according to society need. There are many changes which are taking place in tour and travel
industry, so this helps to know what improvement can be made through which positive outcome
can be known.
5

Motivation of workers is also need to make business running is effective way. When
some benefits is given to tourist then they can perform business operations is significant way.
Visit Bratin adopts Maslow's theory and Theory X and Theory Y which is effective for business
expansion.
Maslow's Theory
(Source: Maslow’s Hierarchy of Needs Theory, 2017)
In this theory there are five levels of satisfaction which is in chronological manner. It is
important to satisfy demand one by one.
 First need is Physiological need which is basic need of customer which are associated
which basic facilities.
 Second is safety need which talks about security factor of tourist. This is important to be
considered by managers.
 Third is social need. Customers wants to be visit with this factor in mind. This helps to
increase sales of association.
 Fourth is self esteem need which comes after social need which talks about self respect of
tourist. Last need is self actualization which says that there is requirement of fully quipped
services through which customer gets fully satisfied.
Theory X and Theory Y
6
Illustration 1: Maslow’s Hierarchy of Needs
Theory

As per this theory there are two types of employees which need motivation to work in
significant way. Some workers gets motivated as per monetary and non monetary benefits, while
some work as per carrot and stick approach. So manager has to analyse which manager works in
what way and then apply policies. This helps to perform business objectives in significant.
TASK 3
3.1 Processes and potential issues involved in the development of visitor attractions
While promoting some destinations there are some pros and cons, so it is essential to
analyse them and then take actions. There are some specific processes which help to get positive
results. It is essential to work according to demand of customers, so this helps to gt use of
techniques which are significant for growth of tourist destination.
Some process adopted by “The London Resort” to get positive results are as under-
Feasibility study- There is requirement of proper study with workers so this is effective
for making changes in roles and responsibilities. This helps to make policies for visitors in
significant way (Swarbrooke and Page, 2012).
Local bodies involvement- To provide good image to visitor's it is important that local
authorities must be involved in this. There are possibilities that company has to work according
to legal norms.
Planning- Planning is the one of the basic method which helps to perform operations in
significant way. It provides guidelines to workers so they work accordingly. It is mind map for
subordinates.
Recruitment- This method is effective as it helps to work according to need of
association. There will employment generations and this is effective for improving condition of
country.
Training- Training is one of the effective technique which helps to improve effectiveness
and efficiency of company. It is important to make strategies which are significant for growth of
business and provide satisfaction.
Issue faced by managers of “The London Resort” are as under-
Funding- This is the major issue faced by “The London Resort”. There is requirement of
funds through which changes in business operations are possible. There are various sources
through which changes are effective for analysing market and actions are significant for business
7

growth. There is aids from government also, so it must be used in optimal way (Timothy and
Boyd, 2014).
Location- Location of destination also sometimes arise problems. Manager of “The
London Resort” must use appropriate measures through which they can work according to need
of company. Natural cause must be kept in mind.
Tourism organisation- As travelling business is increasing frequently, so it is important
to work according to need of consumer. As there is difference in purpose of visiting various
destination, this helps to get positive outcomes.
PESTLE analysis
Political- There is involvement of government, so this affects business operations.
Sometimes due to excess governmental policies tourist does not like to visit such places. E.g.
Brexit is the main issue which is faced by tourism companies as well as customers too.
Economical- If visiting place is expensive or there is problem in raising funds, so this
affects customer preference to visit. E.g. In case of lack of fund facility at destination customers
do not prefer to visit such place.
Social- social factor affects demand of place because there is change in culture, customer
may not ready to visit such places. Hence manager must suggest places which are effective for
business growth.
Technological- Technology is the main concept which says that changes in techniques
are required as it helps to provide satisfaction to customer. But every technological change is not
possible so it sometimes affects customer satisfaction.
Legal- Legal factors are important in travel and tourism. As there is need of various
documents to visit so customer may feel this process as time consuming and costly.
Environmental- This factor is focused by customers before visiting any place. It is
important to know which place ha to be selected and at what time. So they can enjoy properly.
TASK 4
4.1 Analysis of different visitor management strategies
There are varieties of demand of visitors, which is effective for making changes in roles
and responsibilities. There must be use of techniques which are effective for using appropriate
approach. There are possibilities that demands of customers gets diverted at destination, so
manager must ready to satisfy it (Wolf and et. al., 2015). There are some strategies which is
8

relevant for approaching customers. As there are varieties of reasons so there is use of techniques
which can be known for making changes in business operations. There are possibilities that
customer want to visit destination within specific time, so this makes alteration in rules and
regulations.
Supply- These days as changes are taking place in demand, so supply of services must be
accordingly. There is use of techniques which is effective for analysing market and then this
helps to create awareness about product and services. While analysing market, services must be
designed in way through which changes can effective for growth of business. As there is
mismanage in activities in seasonal time, so there must be use of technique which are significant
for growth of business. There must be flexibility in services, security of customer as well as their
luggage must be good.
Demand- There are many changes which are taking place in business. This helps to get
positive impact from operations and this helps to make changes business operations. There are
various purpose for which customers are visiting, so this helps to make changes in roles and
responsibilities. It is essential to work according to customer demand, so this helps to make
policies which are significant for growth of business. Some customer want customised services,
so there is use of techniques which is effective for making changes (Erfurt-Cooper, 2011).
Product life cycle must be kept in mind, innovation are necessary for making changes in working
styles.
4.2 Evaluation of management techniques in relation to sustainability
As tourism is the business which is significant for providing growth to economy of
country. So government also take care of policies through which image of country can be
improved. It is effective for making changes in roles and responsibilities which helps to satisfy
demand of society. There is a concept of sustainability which says that company has to make
changes in working styles and then it is effective for making changes in duties. There must be
use of factors which are significant changes for growth of business. As customer come with their
demand, then it must be analysed properly and actions must be taken (Gammon and Fear, 2013).
Economic- There is difference in sources of local, national, international mediums. This
is responsibility of manager to keep eyes on sources and select which is cost and time effective.
Visitor expectations- To make good image in tourism sector, it is essential to work
according to expectations of visitors. There is difference in working style, so manager must use
9

take know what is demand of customer and then policies must be framed. As there is difference
in
Social- Culture, value, ethics, heritages, lifestyle, etc. are considered in this sector. This
helps to improve sales and managers can easily analyse what demand can be arise and how it can
be satisfied. Social factors works as base for development of enterprise is possible.
Environmental- As change in climatic factor, there is difference in demand of tourism.
While delivering services to customers. This factor has to be considered and services must be
offered accordingly (Legohérel, Fyall and Poutier, 2013).
CONCLUSION
There are various places which are popular for visiting purpose. As competition is
increasing, so this helps to judge what can be done in business operations to make business
successful. To run business of tourism, there is need of proper management through which
changes can be made in effective and efficient way. Motivation of consumers are necessary it
helps to increase sales of company and this is effective for growth of company. There is
difference in working style of workers, so it is essential to work according to need of society.
There are many problems also while visiting various destinations. Tourist businessman uses
various approaches though which they can perform business operations in significant way, so
results can be judged positively. There is requirement of various techniques which help to
perform business operations in significant way. So managers has to select source which make
business operations in effective way.
10