BTEC HND in Travel and Tourism: Visitor Attraction Management Report

This report provides a comprehensive analysis of visitor attraction management, encompassing various facets of the tourism industry. It begins by defining visitor attraction management and its significance in developing tourism products, emphasizing the core role of attractions in influencing tourist decisions. The report explores diverse types of attractions, including natural and man-made sites, and discusses their importance in driving tourism, generating revenue, and fostering employment. Task 1 delves into specific attraction types, such as the London Eye and Thorpe Park, highlighting their features and strategies. Task 2 examines visitor needs, motivations, and the impacts of tourism, including pollution, risks, and effects on local communities. The report also explores tourism motivation theories like responsible tourism and smart consumerism. Task 3 focuses on the development of visitor attractions, addressing crucial issues like location and funding. Finally, the report outlines visitor management strategies and their relation to sustainability, concluding with a reflection on the responsibilities of attraction managers and the importance of techniques such as marketing mix strategies in attracting visitors. The report draws from the Thomas Cook company to provide examples.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
1.1 Types of attraction.................................................................................................................3
1.2 Importance visitor attractions................................................................................................4
TASK 2............................................................................................................................................5
2.1 Needs and motivations visitor types....................................................................................5
2.2 Impacts of tourism ................................................................................................................6
2.3 Theories of tourist motivation...............................................................................................7
TASK 3 ...........................................................................................................................................7
3.1 Development of visitor attractions........................................................................................7
TASK 4............................................................................................................................................8
4.1Visitor management strategies...............................................................................................8
4.2 Relation to sustainability.......................................................................................................9
Conclusion ....................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitor attraction management define the many purpose to developing the visitor
attraction and product. The core product of the for the tourism factor influencing the tourist
decision and their attraction. The attraction may be define the primary purpose of the society
consists the entertainment, interest to the related places and product. Attraction determine the
natural and man made attraction in the travel and tourism. The Thomas cook company define the
many types of the attraction and develop the many techniques of the attraction in the
organisation. Visitor attraction define the best places of the interest where tourist visit and in the
places environment and their services in the organisation. This attraction determine the culture
value and natural beauty of the places (Ayoubian and et.al, 2014 ). Tourist attraction provide the
employment and contribute the government revenue and local economies in the organisation.
This is also very important to create the organisation goals and objectives and develop their
values.
TASK1
1.1 Types of attraction
The type of the visitor attraction define the many attraction related to the places in the
united kingdom. There are many places to attracting the visitor including the London eyes ,
Thorpe park, Windsor castle and York minster etc. The London eyes attracting the strong heard
visitor in the places. This is a Ferris feel and this size also big. The attraction define the many
events and festivals in the organizations. This is create the visitor attraction in the large number
of the customer attraction. This place attracting the every one of the age group and income level
of the visitor. The natural attraction of the visitor create the many sport and events and develop
the visitor attraction in this places. The Thorpe park is also attracting the visitor because this
places is very beautiful and their structure also attracting the person.
The Thomas cook company organics the tour plan and planning the many places. This
places including the many services like annual passes, food and drink facility, create the many
events and festivals. This places define the them park between the hotel and near by town. There
are many facility to attracting the visitor examples tidal wave, colossus etc (Catlin and et.al,
2011). the natural environment, human made building and their structure large number of the

visitor, theme park, special events and accommodation need of the visitor. The attraction of the
visitor create the natural and man made feature and develop the values of the visitor.
M1 Strategies
The visitor attraction create the many strategies including the marketing mix strategies.
This strategies determine the product, price, places, promotion ,process , people and physical eve
dance in the organization. The core product of the hospitality sector provide the visitor attraction
and best pricing strategies, natural environment, promotion techniques and process of the
manufacturing the product.
D1Critical reflection
This is define the reflection of the visiting places and create the process of the
experiences. The Thomas cook company evaluating the many number of the visiting places and
planing the best places of the visit including the Landon eye and also define the natural attraction
like Windsor castle York minster and Thorpe park in the united kingdom. This is very attracting
to the visitor and develop the tour plan. The manager develop the tour plan in this organization.
1.2 Importance visitor attractions
Visitor attraction very important to create the organization goals and objectives in this
company. There are many importance are as follows including the(Chen and et.al., 2013).
Attracting the new business: This is very important to create the visitor attraction in this
organization. The Landon eye is the wonderful places to attract the human. Visitor attraction
developing the new business and create the many plans related to the company product. The
Thomas cook company organics the tour this is very important to attract the new business
product and services.
contribution to the overall destination product: The visitor attraction create the core product and
branded product and develop the objectives of the business. This is also important to contributing
the more product and best services. London eyes wheel in this places to increasing the company
product sales and increasing the product productivity.
Employment: Visitor attraction very important to the employment because this is define the
relationship between the two parties. The attracted visitor create the many contract including the
tour planing.

Revenue: This attraction create the business revenue and make the best polices in the
organization. The attractive visitor reducing the many revenues and increasing the product sales.
This is also define the low cost and high product.
Multiplier effects: Visitor attraction also very important to develop the multi pal effects and
create the many product and services including the hotel facility and healthy food(Collins-
Kreiner ent et.al., 2013. ).
M2 Methods and techniques
Types of the visitor attraction and importance determine the many methods and
techniques related to the promoting the product and services in the organization. The Thomas
cook company manager create the many techniques including the sales promotion. General
advertisement, public relation and direct responses etc. this techniques develop the organization
goals and attracting the large number of the visitor. This is developing the core product, visitor
needs regarding to the accommodation, food, safe environment and best services. This
techniques very important in the York minster is a large places to attracting and informing the
visitor. This place environment is very healthy and provide the attraction of the visitor in the
place of the united kingdom.
D2 Responsibility
The manager of the the Thomas cook company provide the many responsibility including
the food services, accommodation, healthy environment and best techniques etc. responsibilities
develop the new product and best structure of the places in this organization. Company manager
provide the many promotion techniques(Day and et. al., 2013).
TASK 2
2.1 Needs and motivations visitor types
The type of the visitor determine the many visitor in the travel and tourism that define the
visitors need and their motivation. The types are as follows including the types of the market
segmentation including the geographic, demographic and behavioral segmentation. This is create
the visitor income level and social culture.
Incentive visitor: This visitor get the holiday packages and achieving the many targets of the
good work. This visitor improving the work relation and focus on the team building process in
the organization.

Health and medical tourist: This visitor create the special medical treatment in the organization.
The Thomas cook company developing the health and medical services related to the visitor
attraction. The types of the visitor attraction create the market segmentation in define the many
market in the visiting places. This segmentation is very important top developing the visitor
attraction.
Business tourist: This types of the tourist develop the business activities and new plan to making
the best decision. This is also provide the needs of the visitor including the specials interest of
the product and develop the core product. This type impacting the pollution of the transportation.
This is also increasing the rick of the accidents and local community in the visitor places(Dubois
and Fraser ., 2013).
The motivation theory determine the basic needs of the visitor related to the visiting
places. This theory create the self actualization, esteem, belonging, safety and physiological. The
visitor create the safety needs that define the work environment, safety to the health.
M1
 This is define the characteristic of the Thomas company and develop the many
techniques to attracting the visitor.
 This techniques and method like promotion mix techniques including the sales
promotion, advertisement.
2.2 Impacts of tourism
The visitor attraction impacting the tourism places are many impacts are as follows
including the pollution, increased the risk of the factor, erosion, impact on the local community
these are mos impacting factor on the travel and tourism.
Pollution: This is the main factor of the visitor and their safety. The Tomas cook company create
the may process to reducing the impact of the visitor attraction(Hathroubi and et.al., 2014).
Pollution is harmful the visitor life so the it is negative impact on the travel and tourism. The air
and water pollution effecting the visitor attraction.
Increased the risk of the factor: The Tomas cook company create the many process to attracting
the visitor in the travel and tourism. Risk factor is the harmful factor that effecting the visitor
attraction. The manager of the company develop the health and diseases facility in the travel
factor. The risk factor create the infection and determine the increased and decreased risk factor.
The Egypt places is very beautiful but there have many risk factor.

Erosion: This is define the most impact on the tourism places because it is the action that surface
the many floe like water and wind. This factor determine the many natural environment and
effecting the human life.
Impact on the local community: This is define the impacting on the local community. This
impact create the best quality and quantity of the product and develop the healthy environment.
The tourism recognized the growth of the social and economic factor. The impact create the
positive and negative impact the negative impact determine the attitude and perception of the
visitor attraction. This is also conducting the relationship between the visitor and local
community(Horng and et. al., 2012).
D1
 This is create the responsibility of the visitor attraction and provide the basic needs and
wands related to the London eye places.
2.3 Theories of tourist motivation
The theory of the motivation define the visitors needs and wants and developing their
health and provide the many facility for the visitor. The visitor motivation theory determine the
responsible tourism theory and smart consumer theory. Smart consumer highly increased the
company objectives and values of the organization.
Responsible tourism theory: This theory determine the visitor attraction and provide the basic
needs of the visitor. This theory provide the best environment, improving the working condition
of the visitor, promote the culture heritages and develop the self confidence of the visitor. This is
also create the self actualization and develop the visitor growth and their creativity related to the
visit(Huang and Peng ., 2012). This is also provide the family nature and high status of the
employees and also provide the best environment and their basic needs and wants.
Smart consumer theory: This theory determine the smart consumer in the travel and tourism
factor. In this theory taking the individual decision and provide the best structure of the
environment. Is theory developing the best product and provide the visitor basic needs regarding
to the hotel facility including the accommodation, healthy food, healthy environment etc.

TASK 3
3.1 Development of visitor attractions
There are many issue that effecting the development visitor attraction and also change the
visitor mind set. Issues are determine the many issue in the travel and tourism factor. This is the
main part to attracting the visitor it also create the many process and issue to developing visitor
attraction.
Location: The location is the most important issue to develop the tourism attraction. The location
create the natural location it is the very important to develop the attraction of the visitor. This is
define the opportunities and incentives of the visitor. The Thomas cook company develop the
visitor attraction in the many way to provide the incentives and many opportunities including the
provide the many factor like London eye Thorpe park.
Funding: The funding is the most issue of the travel and tourism factor that create the financial
resources of the Thomas cook company. This value effecting the time management, need of the
financial, program and project of the travel and tourism factor(Hwang and Fesenmaier ., 2011).
This is the big issue to develop the visitor attraction because there are many funding including
the promotion strategies and there training process.
Tourism organization: This is also very important issue to develop the visitor attraction because
this issue create the impact on the globalization, taxation, social issue and safety concerns. The
hotel is the big issue to develop the attraction because it depend on the branded hotel product
and best process of the development.
Process of the development the visitor attraction:
project management feasibility study: The project management study developing the visitor
attraction in the many way including the smart objective of the project. The smart objective
create the specific, measurable, achievable and time bounded project. This study create the up
gradation and maintenance project.
Design of the structure: This is define the best structure of the tourism places. The best structure
develop the process of the attraction and create the best objectives.
Planning application:This process is the best process of the Thomas cook company that create
the visitor attraction .As per the process develop the human mind set related to their environment
and also increasing the company product (Ioppolo and et.al, 2013).

Internal and external communication: This factor is the best process to develop the visitor
attraction. The internal process determine the many meetings, conferences, internal notices and
external factor determine the many tools like advertisement, publicity , sales promotion etc.
TASK 4
4.1Visitor management strategies
In today's world large number of people spend on visit according to modern trend people
go different places as per their set of interest. The organisations use various strategies to attract
large number of customers and manage the visitors. The company adopt best out of so many
alternatives of the strategies just to increase the number of visitor and the customers towards the
product and service. If the strategies are used in an appropriate manner than the project can only
be implemented in effective manner. Thomas cook most focuses towards the demand, need and
preference of the customers. It try to attract large number of customers towards their
organisation. Success and sustainability depends on the effective strategies of the
organisation((Larson and Poudyal ., 2012).
Some strategies used by the organisation as follow:
Extended opening hours : in the season time the Thomas cook increase the timing of the
service so that number of customers can happily able to book the service in the peak timing so
that they can easily take the advantage of the services in peak timings as well. This is the
simplest way to attract large number of customers. For customer's attraction they can maintain a
better and healthy relationship with them.
Specific time slot : the organisations arrange different trips at the same time. Thomas
cook collect large number of visitors and the divide them in small small groups as per their
destination by this they can manage the time of trip as well. Thomas cook make scheduled for
the visitor just to manage the time slot of the trip.
Increase staff level : According to the need the organisation increase in the staff level just
to fulfil the demand and need of customers. Thomas cook making arrangement of workers in
hotels, in visiting places, in food areas just to make things available for the customers as per their
need( Malo and et.al., 2011 ).

4.2 Relation to sustainability
Sustainability is most important factor in visitor management process and the travel and
tourism. Sustainability helps the organisation to enhance the current situations. Thomas cook
has to manage various aspects related to the visitor attraction so that they can able to attract large
number of visitor. When the customers are visit the same organisation again and again and take
the benefit of same service and product that is called the repeat business. Repeat business is very
much helpful in growth and expansion of the business. There are some things which help the
attained sustainability as follows :
Economic : sustainability increases international, national, and regional business.
Thomas cook tries to expend their business in international level also because by this the growth
rate of the company is increases and the economic level of country is also increases. Thomas
cook mostly focus on sustainability because it is beneficial for the organisation as well as
countries growth.
Visitors expectations : The organization mostly tries to making the good image in
customers eye by fulfill the need, wants, and expectation of the customer's . if the customers are
not satisfied with the service of the company then they create negative image of the company in
their eye and it is the reason of lack of repeat businesses. Because of dis satisfaction the customer
wont be come and visit the organization again and again(Lin and et.al 2011).
Conclusion
As per the mention report determine the visitor attraction in the many places. This is
define the many types of the visitor and impact of the motivation theory on the visitor. This is
create the visitor basic needs and wants and develop their healthy environment and healthy food.
This is also develop the importance and scope of the visitor attraction in the travel and tourism
places and develop the management techniques including the sales promotion, public relation
and advertisement techniques. This is also develop the basic needs related to the hotel facility
and accommodation facility and finding the best product in the organization. This is create the
natural and social environment to creating the visitor attraction. Visitor attraction provide the
healthy environment and best structure of the visiting places. The Thomas cook company
provide the many services related to the visitor attraction including the promotion of the product
and development process.

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