Report: Visitor Attraction Management - Needs, Impacts, Strategies

This report delves into the multifaceted realm of visitor attraction management, providing a comprehensive overview of the subject. It begins by defining visitor attractions and categorizing different types, such as natural, heritage, and purpose-built attractions, highlighting their significance in drawing visitors. The report explores the overlap between different types of attractions and their ability to cater to diverse visitor motivations. It then evaluates the needs and motivations of various visitor segments, including holidaymakers, business travelers, and VFR visitors. Furthermore, the report examines the impacts of tourism on visitor attractions, both positive (economic and social) and negative (environmental). It also analyzes the influence of tourist motivation theories on attraction management, alongside the processes and issues involved in developing visitor attractions. Finally, the report discusses visitor management strategies and evaluates management techniques in relation to sustainability. The report concludes by summarizing key findings and offering insights into effective visitor attraction management practices.

Visitor Attraction Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 The overlap of visitor attraction in relation to specific types of attraction...........................3
1.2 Importance of different visitor attraction .............................................................................5
TASK 2............................................................................................................................................6
2.1 Evaluation of the needs and motivation of various types of visitors....................................6
2.2 Impacts of Tourism on visitor attraction in UK ...................................................................7
2.3 The impact of tourist motivation theories on visitor attraction management.......................8
TASK 3 .........................................................................................................................................11
3.1 Processes and issues involved in the development of visitor attractions............................11
TASK 4 .........................................................................................................................................12
4.1 Visitor management strategies............................................................................................12
4.2 Evaluation of management techniques in relation to sustainability ...................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Management of visitor's attraction is a practice through which various destinations and
attraction are being managed by different tour and travel organisation or agencies. This report
will analyse and determine the role of visitor's attraction management and various types of
attractions. The report will also describe the various theories for motivating tourists or visitors
along with the various factors affecting the development of various tourist attraction within a
country or nation. It is very essential for the people to understand the importance and scope of
various tourist attraction. Furthermore, the report will include various processes and issues
involved within the development of visitor attractions. The management techniques related to
sustainability which are used by various organisations will be also discussed within the following
study.
TASK 1
1.1 The overlap of visitor attraction in relation to specific types of attraction.
Tourist attractions are various man-made and natural destinations or places which have
an ability to attract people around the world. In today's world the various tourist attractions are
developed and modified in order to motivate tourists to visit those places. Each and every
individual is attracted to some or the other element or factor. In order to attract every kind or
type of tourists it is important to develop a destination accordingly that can attract all the tourists
and motivate them to choose a specific tourists' attraction or destination. Every individual and
person is needs some motivational element or component to get attracted towards a particular
destination or tourist attraction(Moutinho,2011).
British Museum – This museum is situated in the Bloomsbury area within London, United
Kingdom. It is a public attraction which is dedicated to the human history, culture and art. It has
around 8 million works, among the most comprehensive and largest in the world. It is originated
from all the continents, documenting and illustrating the story of human culture since the
beginning.
The Queen's house – The Queen's House is located in Greenwich and occupies an impressive
position in the history of British architectural. It is most early created classical villa, a luxurious
planned house built in private grounds in the UK. It was designed by Inigo Jones in 1616. In
went for a major refurbishment on the 400th anniversary in the year 2016.

National Maritime Museum – It's a unique destination which also attracts and motivate visitors
or tourists. The National Maritime Museum is also situated in Greenwich London. This is a
leading maritime museum within the UK and largest museum of its own kind around the world.
The National Maritime Museum actually consist of three buildings. The main building is the
Queen's house.
Coca Cola London Eye: The place is exceptionally inspiration as it rouses extensive number of
individuals to visit that place. This place is being gone by the general individuals or traveller
which are being propelled to visit distinctive fascination of London. A large portion of the
general population need to appreciate the ride and this is the key factor which spurs the general
population to visit the place.
Tower of London: this place is likewise being gone by the general individuals or visitor. The
general population get inspired from the historical backdrop of regal royal residence and
effective fortunes. This is the key reason which produce inspiration for the History of London
and visit that place.
Westminster Abbe: It is the awesome 17 years of age building which draw in the expansive
number of individuals to visit that building. It is exceptionally highlighted building which
comprise the entire history of the London. The key motivation behind why the general
population have been propelled for the place is the building is extremely old and appealing
which in direct the historical backdrop of the nation.
St. Paul's Cathedral: the place is having amazing inside which pull in the overall population of
the nation and in addition global tourists. The place is being gone to by the distinctive
individuals who have come to visit the diverse fascination of the London. At the point when the
general population need to appreciate the feeling of deep sense of being, at that point they visit
this place. In this way, one might say that deep sense of being and inside is the reason which
rouses the general population to visit that place.
Sea Life London Aquarium: The fascination is for the distinctive marine lines where
individuals come and visit the diverse components of the ocean. The place is being gone to by
the general visitor who have come to visit the diverse fascination of the London. Other than that
individuals who need to know about ocean life, they likewise visit a similar place. One might say
that the place can be for the training of individuals and in addition diversion of the traveller. This
place has produced the perfection in the distinctive vacation destination in the London.

Regal Museum Greenwich: the place is being gone to by the general individuals of the nation
and outside the nation when they have come to visit the diverse fascination of London. Visitors
are being propelled with the assistance of National Maritime Museum in the Ancient Egypt
gathering.
Hampton Court Palace: This guest fascination is gone to see by the general sightseers that are
propelled by deciding the Splendor of Henry VIII's most loved illustrious place by going by the
Hampton Court Palace and plunging themselves in the sights and hints of the energetic Base
Court.
1.2 Importance of different visitor attraction
There are various types of tourist or visitors attractions, the visitors choose among these
types of attraction to fulfil their needs and wants. The types of attraction motivating the visitors
are as follows -
 Natural attraction – The natural attractions are a gift of nature, these attractions highly
attractive. The natural attraction is a creativity of nature, it provides a relaxation and
peace to the tourists. The natural attraction expose beauty of nature to the people or
tourists. It also helps ion motivating the people to save our environment or nature by
keeping it clean and protect it(Hayton,2012).
 Heritage Attractions – A heritage attraction can be an old monument, fort or castle. It is
a culture based tourism destination which helps people to understand the past history,
culture and social values of a specific local area, region or country. It is important to
protect and save these heritage attractions to reserve the historical art and creative as well
as pass it to the further generations to provide them understanding of their history.
 Purpose built attraction – This a man-made attraction which is created for a purpose of
earning money, promoting products or services, develop a healthy economy or to develop
employment in a particular region or locality. The purpose built attractions are built
considering various needs and wants of the visitors. It is important to develop these
attractions in order to grow and create an impressive as well as profitably tourism
industry contributing to a country's economy.
 Event – Event is an attraction which attracts a specific group of visitors or tourists. These
events are important to promote the sales of tourism packages and facilities. The various

types of events focus on different attractive and creative attractions or elements that can
motivate and attract visitors or tourists.
TASK 2
2.1 Evaluation of the needs and motivation of various types of visitors
The needs and motivational factors of different types of visitors varies from each other.
There are many types of visitors are as described below -
 Holidaymakers – The people who plan for a trip or vacation can be attracted or
motivated by factors such as low price packages, attractive facilities and services etc. The
tour and tourism companies can attract and motivate people by offering effective services
at low prices(Harrell,2011).
 Business Travellers – These types of visitors are the businessmen who travels to places
for the purpose of business such as meetings. The top priority of these visitors is to save
time and their have some particular needs such as airport transfer, laundry, butler etc.
 VFR (Visiting friends and relatives) – These visitors are the people who are visiting
their friends and family, they have requirements such as group packages and other
tourism products or services according to their needs and wants.
In the nation and additionally outside the nation there are diverse kinds of guests which
have distinctive intention to visit the different fascination. The point be satisfied when the goal
can serve appropriate advantages and administrations to the clients with a specific end goal to
cook their necessities and needs. Distinctive sorts of fascination have diverse kind of
motivational components, that are as per the following:
 British Museum: It mostly attracts holidaymakers. When individuals need to appreciate
the encountering crafted by man from ancient circumstances to present day times around
then they are being roused to visit the place. General individuals visit this place when
they have come to visit the distinctive fascination of the London(Heinrichs,Oser and
Lovat,2013).
 The Queen's house – It can be attractive to holidaymakers and VFR. Its beauty attract
tourists around the world, the art of this attraction motivates many architecture lovers as
The Queen's House is located in Greenwich and occupies an impressive position in the
history of British architectural. It is most early created classical villa, a luxurious planned

house built in private grounds in the UK. It was designed by Inigo Jones in 1616. In went
for a major refurbishment on the 400th anniversary in the year 2016.
 National Maritime Museum – The National Maritime Museum is also situated in
Greenwich London. This is a leading maritime museum within the UK and largest
museum of its own kind around the world. The National Maritime Museum actually
consist of three buildings. The main building is the Queen's house.
2.2 Impacts of Tourism on visitor attraction in UK
Tourism has great impact on visitor attractions in the United kingdom, these impacts are
both positive and negative. Tourism is the fastest growing industry in an economy, it affects
various areas of a region or country. The different visitor attraction also gets affected by tourism
in many ways. The various positive and negative impact of tourism on visitor attraction are as
described below -
Positive Impacts
 Economical impact: this is the fundamental division where tourist destination has
extraordinary effect. The monetary state of the general population has been expanding
step by step as they can spend more wage on the diverse products and enterprises of the
nation. Tourist spot is one of the source by which individuals have increase a few open
doors for the work. The vast majority of the general population are occupied with some
tourism exercises and through that they are winning abnormal state of salary.
 Environmental impact : It is one of the key components which are being impacts by the
visitor destination. Individuals are currently more mindful about the security of condition
with the goal that they can draw in substantial number of tourists individuals for the
nation. Individuals have created more mindfulness about the untamed life protection and
additionally normal assets. They have lessened over angling and deforestation, these
exercises have anticipated condition everywhere scope(Homburg,Kuester and
Krohmer,2013).
 Social impact : distinctive fascination, goal and inbound visitor have made effect over the
social existence of London. This is on the grounds that individuals have upgraded their
foundation and this gives them a relaxation life with a specific end goal to appreciate all
the recreation of the life. Diverse visitors or tourists have gained profits by the distinctive
group in the London and in addition the visitor are likewise serving a few advantages to

the groups consequently. All the tourists resources have been anticipated by the general
population, for example, conventional traditions, crafted works and celebrations.
NEGATIVE
 Economical impact : It has been broke down that the general population who are
occupied with the distinctive traveller exercises are not ready to procure more than
contrast with the diverse exercises or business in the London. They are low wages and
pay workers. Other than that, the most concerning issue in the traveller business is that
this business and exercises happens in the season. It is realized that traveller business will
ready to acquire increasingly when there is season and around then individuals visits
London. Other than that little association are not ready to pull in huge clients the greater
part of the offer are got a handle on by the vast and multinational endeavours. Along
these lines, it has extremely unfavourable effect over the little groups of the London who
are occupied with tourism tasks.(Kotler and et.al, 2015).
 Environmental Impact: It likewise has incredible adverse effect over the earth, a large
portion of the general population are hurting common assets as they need to make goal
more appealing. In this manner, they are cutting the trees and making substantial number
of deforestation. Tourism is representing a danger to the common and additionally social
assets of the area by abused supply of water, shorelines, coral reefs and also legacy social
locales.
 Social impact : Some individuals are especially against to the visitor attraction, this is on
the grounds that they would prefer not to convey the historical past of London.
Consequently, they have protest against the tourist attraction management. With that they
are not carrying on in the very much mannered with the visitor and this have made
expansive effect over the London fascination administration.
2.3 The impact of tourist motivation theories on visitor attraction management
Motivation is a most important factor or element that encourage visitors or tourists
around the world. The visitor attraction is highly affected by the motivational factors, there are
many theories of tourist motivation which have a great impact on visitor attraction management.
The diagram below determines how need theory of motivating affect the visitor attraction
management. The visitor attraction management have to consider all the needs of a tourist or

traveller in order to make most appropriate changes in there tourism services and products and
attract maximum visitors to visit a particular attraction.
Illustration 1: Need theory in Tourism
The various tourist motivation theories are as described below -
Maslow's Need Theory
The Maslow's needs theory means that people gets motivated by their needs and desires
which they want to fulfil in relation to tourism or travelling. The visitors make various efforts to
fulfil their needs and desire for various destination and attraction. There are basically three stages
of this theory – needs, behaviour and satisfaction. The first stage is need where various wants or
desires of people arises. This needs moves towards behaviour which is a next stage of the need
theory, behaviour refers to the various efforts made by the people to achieve the needs.
Behaviour helps and result in satisfaction of the needs and desires. Satisfaction or the third stage
of the need theory refers to the achievement of needs and wants. There are various needs of a
tourist or visitors such as self-actualisation, esteem, love or belonging safety and physiological
needs.

Illustration 2: Need Theory of tourism
Source : (Maslow’s Hierarchy of Travel Needs, 2014)
The above illustration describes various needs of a tourist or visitor, the needs of a
traveller are basically of five types Self-actualisation, Esteem, Belonging, safety and
Physiological.
 Self-actualisation – Morality, Creativity, problem solving etc are some examples of the
self-actualisation needs which satisfy a customer or tourist.
 Esteem – The another type of need is self esteem which includes confidence,
achievement, respect of others and respect by others. These needs are also considered by
the travellers or tourists. (Furnham,2012).
 Love or Belongings – The tourists also wants and needs to visit their family, friends and
relatives which is again a part of the need theory which affect visitors attraction.
 Safety – Each and every traveller or tourist needs safety as a major element in the
travelling or tourism. Tourists prefer to visit safe places to avoid risk of harm.
 Physiological – These needs are very essential for an individual or a tourist. The basic
needs such as food, water, excretion etc are very important for a person or traveller which
are the most required elements

TASK 3
3.1 Processes and issues involved in the development of visitor attractions
There are various development process involved in visitor attraction as described below -
 Market research – It includes the analysis of the market situation to identify various
demands, trends and conditions, it helps to develop the visitor attraction in the best way
possible. Market research is essential to make most impressive modification and offer
effective tourism services to the tourists or visitors
 Identification of issues – The nest process is to identify various issue faced by the visitor
attraction in order to avoid or resolve them.
 Brainstorming – This step includes the resolving of different issues identified, it includes
forming of effective strategies which can help to resolve the issues faced in the
development of visitor attraction.
 Selection of the most effective strategy – The most effective or best strategy among all is
selected in this step.
 Implementation – Selecting the best strategy is useless if its on implemented. The most
appropriate strategy is now implemented to bring suitable changes in the visitor
attraction.
 Evaluation of strategy – Last step or process is to evaluate the result of implementing a
strategy. This refers to analyse and measure the result of the strategy(Frydman,2013).
There are a few issues looked by the general population and association when they are in the
traveller exercises. The issues can be characterized in the process and in addition in the potential,
that are as per the following:
 Expert issues: this is the key factor which decides the key accomplishment of the
association. In the event that the administration have proficient aptitudes then he or she
can ready to draw in huge clients and can ready to serve them the most noteworthy
number of fulfilment. The association need to serve appropriate preparing and
improvement programs with the goal that workers can upgrade abilities and information.
 Assets Availability: It is the key issues which have extraordinary effect over the
association. It is realized that the assets are particularly terrified and there are distinctive
ventures in the earth which needs assets. Along these lines, every one of the organizations
need to put vast endeavours so they can pick up assets.

TASK 4
4.1 Visitor management strategies
In order to gain effective results or outcomes the visitor attraction management can use
various strategies as described below -
 Cost leadership strategy – The cost leadership strategy aims at providing effective and
good services to the customers at the lowest price within the market or industry. The
Visitor attraction management can develop strategies or plans to collaborate with cheap
vendors or service providers such as low budget airlines etc to offer low cost packages or
products to the tourists.
 Proper utilisation of the attraction space – The next strategy visitor attraction
management can implement is the maximum utilisation of space at the attraction, it can
be very helpful is the space at the attraction is utilised fully in the most appropriate
manner
 Differentiation strategy – Product or service differentiation can also be implemented by
the visitor attraction management. Offering unique and quality tourism services can also
an effective way to attract more visitors or travellers(Avolio and Yammarino,2013).
4.2 Evaluation of management techniques in relation to sustainability
The above strategies can be very beneficial for a visitor attraction, implementation of the
various management strategies have a great impact on the tourism industry in UK.
Implementation of the strategies helps the visitor attraction of the country in motivating and
encouraging people or tourists to visit different destinations in the country. The people are highly
attracted to the attractions both natural and man-made. This is also leading to the development
of country's economy, tourism industry is also evolving day by day due to the increase in the
tourism and numbers of travellers. Income and emplacement level is rising with the help of
tourism industry or sector.
CONCLUSION
The above report concluded that the various natural and man-made attraction are very
essential for the development of tourism industry of a country. The various benefits and
importance of the tourism and visitor attraction are described in this report. The report also
explained different visitor attraction within the UK such as British museum, Queen's house etc.
Furthermore, the study identified and described the types of visitors in the tourism industry.