Comprehensive Report: Visitor Attraction Management Strategies

This report delves into the multifaceted realm of visitor attraction management, focusing on the UK context. It begins by defining visitor attractions and their overlapping characteristics, emphasizing sustainability within the tourism sector. The report then explores the needs and motivations of various visitor types, including adventurous travelers, business travelers, and those on educational tours, highlighting the factors that influence their decisions. The impacts of tourism on visitor attractions in England are analyzed, considering both positive and negative consequences, and different theories of tourist motivation are discussed in the context of managing visitor attractions effectively. Procedures for formulating visitor attractions and potential issues are examined, followed by a discussion of various visitor administration strategies and management tools aligned with sustainability. Key attractions in the UK, such as the British Museum, National Maritime Museum, and the Queen's House, are used as examples throughout the report to illustrate the concepts discussed. The report aims to provide a comprehensive understanding of visitor attraction management, its complexities, and the strategies for ensuring its sustainability and success. The report is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1: The overlapping of visitor attractions.............................................................................4
1.2: Significant aspects of visitor attractions..........................................................................6
TASK 2............................................................................................................................................7
2.1: Needs and motivations of various types of visitors.........................................................7
2.2: Impacts of tourism over visitor’s attraction in England..................................................9
2.3: Different theories of tourist motivation in order to manage visitor attraction..............11
TASK 3..........................................................................................................................................12
3.1: Procedures and potential issues which consists of formulating visitor attractions.......12
TASK 4..........................................................................................................................................13
4.1: Various visitor’s administration strategies....................................................................13
4.2: Management tools in accordance with sustainability....................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
A visitor attraction is a place of interest where tourist visit in order to possess natural or
cultural value, arts and natural beauty. In simple terms, an artefact or place that draw the
attention of maximum visitors through giving something of their interest. The nature of these
will widely identify the destination selected by the people. There are plenty of company's which
is available in the country that can help people to mover around one destination to another. UK is
one of them which remain centre for attraction to outside people from last so many years
(Swarbrooke and Page, 2012).
The main aims of operating as a well organise platform to people is to deliver attractive
facilities by offering tourism packages to the interest tourists. Therefore, this specific report is
providing complete focus on defining the role of tourist industry. Visitors attraction management
is working with the motive to gain understanding of visitors, there impacts and tourist motivation
theories. This project assignment is discussing various aspects of formulating a person's
understanding in accordance with types of visitors and related factors those are affecting
business sustainability up to an extent.
TASK 1
1.1: The overlapping of visitor attractions
VISITOR ATTRACTIONS
Date: 14th February, 2018
Tourism in current time is one of the most amazing experience which will attract plenty
of visitors from different region and country toward them. It will provide great chance to move
around various attractive places of world so that they can enjoy and look beautiful places and
monuments. All those things that can attract tourist toward them is happens to be point of
tourist destination. It has been observed that some businessmen use to grab this opportunity for
their sources of income through setting up new business or offices near to these places.
Likewise, people would have considered this as most crucial component for overall growth
because users of products and services can be great ways to earn maximum profit during the
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year.
Sustainability: This is one of the difficult task which is hard to identified by an
individual in more suitable manner. It is so because of more complexity present in them.
Therefore, it is crucial for every one of them to be aware about essential aspects of environment
in respect to manage impairment of natural resources. This will great huge impacts on the
growth and sustainability over the country at national level. Generally, sustainable tourism is
one of the huge concepts of visiting a destination as a tourist and tried to make only positive
facts on the society as well as on economy. As more regions and nations are developing their
tourism sectors because of which it will be generating significant impacts on natural resources
and social systems at the same point of time.
Overlapping: It has been seen that because of extreme tourism which is a niche in
tourism sector consists travel to dangerous places or destination. This will cause element of risk
to an individual those are comfortable to move at any location. Therefore, according to this
factor when a tourist visiting to other country for some useful reason which means they will
experience something new or attractive spots. Hence, it develops an overlapping of tourist in
relation to earn suitable revenue. It has been seen that plenty of attractive places are exist in UK
which tends to attract people those are visiting for the first time. The primary aim is to promote
these places as tourist places by gathering attention of numerous people.
Attraction in UK: It has been examining that maximum of attractive places are
determining in European marketplace because of their attractive looks, unique features and
overall beauty. Apart for this, London is known as eyes of Europe because of their attractive
destination. This will help the government and other business sectors to raise their profitability.
They are recording millions of visitors in a single year as compare to other nations.
British museum: It is located at Bloomsbury region in London which is known for
history of human art and culture. Although, in was set up in 1753 and opened on 15 January,
1759 for the first time for local people.
National maritime museum: It is known as one of the biggest depository at national
level because of its attractive and beautiful buildings. It was established in 1934 under the board
of trustee says Sir James Caird. This museum is having perfect holding over the seas side and
having a positive mark on history of Britain. It represents maritime art, cartography and
manuscripts.
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The Queen's house: This is known as former royal residence established in 1616 to
1635 in Greenwich at near to river where previous queen lives. This happens to be the most
attractive building in London that attract the tourist though its classical structure.
1.2: Significant aspects of visitor attractions
Significance of Visitor Attractions
Date: 14th February, 2018
Tourist destination is the place that used to attract millions of tourists toward their
natural beauty. In this manner, role of tourists is very much importance in developing economy
of a particular nations as well as provide competitive advantages to them. Hence, heritage and
other attractive monument are very effective in promoting economy of the country as it will
help them to earn valuable revenue. Henceforth, guest attraction will lead to formulation of job
opportunities for many jobless people in that particular region. In accordance with that,
National tourism agency visit Britain is delivering major focus on convincing large number of
tourist by conducting effective programmes or activities in UK market. Apart from this, those
places which is attracting distinct customers have huge impacts on currency rate of a particular
country. It will create fluctuation because of increase and decrease in rate of inflation. Thus,
various factors are identified which indicate valuable importance to the visitors those are
looking to enjoy every moment. Some of them are are mention underneath:
Source of revenue generation: According to this, it has been analysed that because of
increase in maximum tourist in the Britain market. This will open great chance of business
opportunities to the private companies to grab this chance to increase revenue at the point of
time. Such as British museum is one of the most attractive place in UK which is chosen by
most of the visitors. It has been seen that those people who are coming for the first time in
London for the purpose of visit they need hotels to spend their holidays in more safe and relax
mode. The tourist company used to provide all the accommodation facilities to them so that
they cannot need to mover anywhere.
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Conservation: It is the primary objective of local governing bodies to make available
all those facilities and safety measure to the tourists so that they can easily move at spot or
location. In order to deliver best possible outcomes, they are organising multiple program and
events to motivate society towards cleanliness and safety of national monuments.
Employment opportunities: It has been seen that one of the huge component of this
is to create maximum employment opportunities to the people those are not having jobs.
Because of wide visitor’s entries into the nation they are getting huge chances of getting more
growth chances.
Visitor attraction is playing crucial role in the development of economy because it
affects numerous of success opportunities. Basically, number of individuals love to travel from
one place to another because of several purposes. As a result, various multinational companies
are emerging with unique ideas for capturing the minds of various clients as well as trying to
gain maximum revenue by satisfying their needs or wants. For example; creating job
opportunities, developing nation by protection natural things from deteriorated and so on.
Hence, all these elements are effectively showing the significance of aspects of visitor
attractions. In order to attract a wide pool of visitors within a nation, it is important to maintain
the natural beauty of that particular country. Increase in the total number of tourists will also
augment the revenue. Other than this, tourist attraction management can make sure that overall
maintenance of natural or heritage places of country can be kept effectively. Also, the increase
of tourists will create chances of wealth for the firms and provide appropriate number of job
opportunities to local people of that particular nation. Every factor would be provided proper
analysis through the concern agency of national tourism for increasing overall number of
visitors over there and increment or effective maintenance of economy at the same point of
time.
TASK 2
2.1: Needs and motivations of various types of visitors
In every field of the business it is necessary to have positive motivation and requirement.
This will help people to deal with every critical situation that are coming in front of them. It
tours planning can only be done after making perfect planning of their tour management. The
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tourist can enjoy their trip every they have created some sort of attractive aspects with them. It
means that if a person is not having much of motive they can't be able to move from one
destination to some other one. It is essential for every tourist to analyse the place of visits before
going to see it (Mason, 2015).
Mostly this is a rising because of increase in demand, unique features of locations and
reduction in monetary value of the nation as well as some other factors. Generally, it is very
difficult task to make motivate people toward travelling because such kind of decision are self-
made and one other them can encourage to go and visits to any beautiful location. Henceforth,
there are various types of motivational requirements those are present with them are discuss
underneath:
Illustration 1: British Museum
(Source: VICKIIE OLIPHANT, 2017)
 Adventurous customers: These are related with those people who is having positive
interest in moving to various location are analyse under this category. Generally, the
main motive is to deal with risky situation in order to do something attractiveness to
compare one aspects with another one. There primary objective is to learn and experience
new things (Page, 2014).
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 Business class travellers: They are belonging to upper class people that are working in a
MNCs and other professional activities. They need to visitor places in search of new
places or location for expansion of the business. The main motive is to develop
harmonious relationship among new people of other countries. Like for example: British
museum is one of the attractive places in UK which draws the attraction of various
businessmen.
 Educational tours: In order to provide learning ability of students is the primary reason
behind this tours. It will help them to learn and develop their personality at higher scale.
Such as British museum and queen's house is major examples for planning an educational
trip (Newsome, Moore and Dowling, 2012).
 Health and medical trip: UK is well known for its medical talent because they are
having skill team of doctors those are specialist in solving cases like cancer, heart issues
and other critical diseases.
 Sport tour: This happens to be one of the most important motivation and need of tourist
destination. In order to make promotion of games such as cricket, football and other
effective games. People also love to visit these destinations in order to observed structure
of beautiful arenas of a nation.
2.2: Impacts of tourism over visitor’s attraction in England
It has been seen that tourism sector is having huge impacts on overall development of
European nation. It is done so because to aids in formulation of attractive results for the nation.
Like for example: With the huge increase in customer demand it will motivate other organisation
to set new department which will create employment opportunities. In order to get more effective
results, it is crucial for them to maintain overall personality of an individual so that they can
perform their job in more efficient manner (Waligo, Clarke and Hawkins, 2013). Apart from this,
it makes perfect impacts in UK market as well as its negative aspects those are arises in tourism
sector are mention underneath:
Basis Positive aspects Negative points
Over-crowding It has been great chance to earn
maximum earning it more than
people are visiting in a single day.
Sometime, it will be hard to
manage them because of large
based.
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Economic factors Determination of different
organisation can help to generate
employment opportunities and
give more chances of developing
standard of nation.
Because of maximum visits of
tourist, it has a great influence on
currency of an economy. As
sometimes, it can eliminate
currency rate of a specific stock
exchange.
Social or culture
impacts
Through tourism sectors they
become more specific in their
skills that can help the society to
growth in more suitable manner.
As, maximum people are visiting
to a common place then it will
create more pollution which will
hamper life of general people.
Environment impact Because of interest of tourist
towards heritage or cultural places
sites. Seeing this local government
has started to invest more on
protecting national destinations.
Hence, it is more conservative or
effective aspect for a country.
With the increase in visiting of
tourist, it can develop engorged at
marketplace and chance of
accidents can also be enhanced.
Technological
impacts
In recent time, this has made huge
impacts on the productivity of any
business. They can book either by
using online or offline mode. This
will help them to reach at any
location without taking any help
from the local people or guide.
Technologies have some negative
aspects which is associated with
those people who acts as a agent
for making planning for their tour
package.
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Legal impacts If they are complied with rules and
legislation implemented by the
government then it will help in
attainment of success and growth
without facing any legal
consequences.
If tours operators are not following
legal aspect which is made by
government then they can get
problems in managing tourists of
outside nations.
2.3: Different theories of tourist motivation in order to manage visitor attraction
In order to manager tourist in more effective manner most of the company which is
dealing in tours operation such as TUI groups is needs to use various motivational theories. It is
crucial for people to determine valuable requirements of tourists (Wang and et. al., 2016). The
process might alter with every requirement that become primary and this will result in attainment
of economy objectives. In motivation a reward is deliver to those after analysing the behaviour or
satisfaction of every tourist.
This is one of the positive aspects of satisfaction which is arises between delivery
superior services to them. Management of visitors is indispensable for attainment of business
activities. It can cause harmful effects over the performance of nation economy. It will increase
chances of unfavourable practices. It has been observed that with every end individual which is
visiting there are having several obligations that create some sort of worry for the company. Few
of them are needs to be manage by applying some specific theories. Some of them are mention
below:
Responsible tourism: On the basis of hypothetical idea which is expresses in case of
dependable tourist company. It can be determining as negative problems that is identified by
examine its social and economic condition. It is any form of tourism that consumed in a more
responsible manner. It will generate great advantages to local residence and increase their
wellbeing in that society (Connell, Page and Meyer, 2015).
Sustainable tourism: It is known as visiting a destination as a tourist and which tried to
make only positive implications on the environment as well as on the economy. It has been seen
that every country is producing significant impacts on natural resources and social systems.
In accordance to analyse tourism in more effective manner they need to use motivational
theory of Maslow hierarchy theory:
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 Physiological needs: It is necessary to teach every employee of tours and tourism sectors
that provide great settlement of office and other curial aspects.
 Assurance and security: One of the great aspects of tourism departments is to provide
maximum satisfaction and security to those people who are visiting for the first time in
UK (Evans, Stonehouse and Campbell, 2012).
 Love and belongingness: It is related with those native destinations which is been more
preferred by people. They use to visit maximum time if they come after a long period of
time.
 Esteem: Under this particular field, governing group of team is performing in order to
separate the requirements of various customers.
TASK 3
3.1: Procedures and potential issues which consists of formulating visitor attractions
As per the mention case, a new theme park is going to establish at Stratford in London on
behalf of merlin entertainments Plc. In order to setting a well, organise theme park there are
various crucial aspects are needed to consider. As the Merlin plc is one of the effective and
attractive tourism company that plays an important role in removing natural locations by
following certain useful steps. There are plenty of factors that determine success of visitor’s
attractions (Timothy and Boyd, 2014). It has been analysing by using multiple motivational
theories. Some of the crucial aspects are mention underneath:
 Location: In order to open a new park, the project managers needs to select best suitable
location where they can get maximum centre of attraction from the people. The main
motive of establishing such kind of theme park is to make customer more relax and feel
comfortable after experiencing beautiful objects.
 Funding: For the purpose of establishing this park, they have both internal as well as
external sources of finance. The bank can provide suitable loan amount to start their
projects. Some amount can be collected from local governments (Nickson, 2013).
 Stakeholders: There are plenty of players those are associated with the project as the
major stakeholders some of them are employees, investors and customers. They need to
cooperate with the organization to attain organisation aims and objectives.
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