AU Post's Innovation Strategies for Sustainable Business Development

This case study analyzes Australia Post's approach to innovation and sustainable business development. It highlights the company's background, including its governmental ownership and diverse service offerings. The study identifies key problems, such as inflexibility in delivery options, time wastage, and challenges in serving vulnerable communities. It explores how AU Post leverages innovation to address these issues, focusing on improving efficiency, investing in e-commerce capabilities, and adapting to changing customer expectations. The case study also touches upon the financial benefits derived from these innovations and the strategic initiatives undertaken to create a more efficient network. Additionally, the 'Intelligent Vendor Pasta Machine Business Case' is presented, outlining problem definitions, benefit delivery strategies, target customers, competitive advantages, strategic options analysis, project options, stakeholder engagement, PESTEL analysis, and financial considerations.

RUNNING HEADER: Au Post
Innovation and sustainable business development
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RUNNING HEADER: Au Post
AU Post
Background
Australia Post has promoted important positive social changes among key market players
for example government cooporations prospective customers acting as the main consumer target
groups. Literally, it acquires its fund pool base from the governmental business therefore the
Australian government is the only sole shareholder of the business. Its composed of various
significant brands and consists approximately 33000 individuals operating, logistics, wholesaler
and retail services and also ecommerce concept (Antoniou et 2008). This enterprise does not
receive any taxpayer funding’s thus has paid a huge amount of dividends to the Australian
government intervention. Approximately 74 percent of the parcels letter services are distributed
by the officials through fast transport means in a wide range of region. It requires a high level of
distribution vendors directly without involving intermediaries and other channel distribution
players. They are delivered currently by AU Post are generated through utilization of online
orders (Voegtlin & Scherer 2017). This reduces the problem of information safety.
Problems definition
Evidently Aussie logistics startup Ship pit has made a lucrative deal with Au post to add
the nation’s largest delivery service network to reduce the problem inflexibility in delivery
options offered. This is an immediate problem that need to be solved by the discussed strategy.
This innovation aimed to reduce the problem of time wastage and delays of exchange of
information and documents through post offices. It affects both customer base, the government
and the entire community (Antoniou et 2008). It also aimed to reduce the difficulty of the regular
services for non-urgent mail to be transported two days slower than the allowed priority choice.
It also meant to solve problematic issues regarding the vulnerable and isolated Australian
community by making the continuously rely on their mail services Abdallah, F. (2014). These
difficulties are assumed to lowered market demand forecasts in the anticipated future if they are
not solved with immediate effect. Thus applying expertise and dataset expertise is one of the
facts required to solve the problem of future logistics as it advances the supply chain
management and models of delivery.
Benefit
Delivering a better future
AU post customers are now increasingly becoming complex and empowered before
previously enjoying all real-time access to information and datasets, important services, and
global markets that out of reach before. The outcome is that they seek solutions that deliver
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RUNNING HEADER: Au Post
choice, degree of control and convenience means in how and where they readily access the
services.AU post is transforming the letters service as this will provide massive investments of
resources in local and international e-commerce ability thus creating a new anticipated future for
various post offices (Khin, et al 2010). The Australian government has admitted that customer
behavior and societal expectations have changed dramatically thus offered their support to
reform the companies letter services.
Creating a more efficient network
The society use of letters has the since year 2007 as there have been estimated to have a
loss of &1.2 billion during that time. Therefore, AU Post has worked hard to decrease these
losses by maximizing the efficiency of letter delivery network. Different factors such as
workforce profiles and delivery routes have been evaluated to improve operational efficiencies
(Subramanian, et al 2016). These changes have created optimum efficient networks and
important financial savings for the letter business whole at the same time prioritizing the safety
of the customers. Therefore, financial benefits arising from this changes in AU Post innovations
are critical.
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RUNNING HEADER: Au Post
References
Antoniou, G., Batten, L., & Parampalli, U. (2008, August). A trusted approach to e-commerce.
In Workshop on Secure Data Management (pp. 119-132). Springer, Berlin, Heidelberg.
Abdallah, F. (2014). Postal Service Innovation: New Value Propositions to Enable International
e-Commerce. Postal Services in the Digital Age, 6, 80.
Subramanian, V., Semenzin, E., Hristozov, D., Zabeo, A., Malsch, I., McAlea, E., ... & Linkov,
I. (2016). Sustainable nanotechnology decision support system: bridging risk management,
sustainable innovation and risk governance. Journal of Nanoparticle Research, 18(4), 89.
Khin, E. W. S., Fatt, C. K., & Kaur, S. (2010). The Implementing of Business-to-business E-
commerce Application: An Australian Case Study. Enterprise Risk Management, 2(1), 1.
Voegtlin, C., & Scherer, A. G. (2017). Responsible innovation and the innovation of
responsibility: Governing sustainable development in a globalized world. Journal of Business
Ethics, 143(2), 227-243.
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