MGMT720 - Food Truck Business Plan: Applied Management Project NZ

This report details a business plan for an Indian food truck in Auckland, New Zealand. It outlines the business objectives, target market, and competitive advantages, focusing on offering unique Indian snacks and beverages. The report includes a market research section with PESTLE and Porter’s Five Forces analyses, primary research through surveys, and secondary research to identify market trends. It addresses cultural considerations, operational aspects, marketing strategies, organizational structure, and financial projections, including sales forecasts, cash flow analysis, and financial ratios. The plan identifies critical risks and provides recommendations for a successful launch and growth of the food truck business, aiming to expand its market reach within Auckland and nearby regions.