Analyzing and Planning an Effective Marketing Blog Post for Audi R8

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Added on  2021/02/20

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Homework Assignment
AI Summary
This assignment analyzes a blog post created to market the Audi R8, focusing on its marketing strategies and development. The blog post aims to target the audience by discussing the car's features, performance, and design, while also addressing the competition from other luxury car brands like BMW and Mercedes. The analysis includes the planning and development of the blog post, emphasizing the use of conversational writing, the importance of engaging with readers, and incorporating inspirational content. The assignment also examines the use of social media and other advertising methods, highlighting the role of blogging as a cost-effective marketing tool. References to relevant books and journals are provided to support the analysis, offering insights into strategic marketing planning and marketing methods within the automotive industry. The overall goal is to understand how the blog post contributes to the Audi R8's overall marketing campaign and helps the company regain market share.
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Audi R8
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 A........................................................................................................................................1
created a blog post to target the audience .................................................................................1
TASK 1B........................................................................................................................................3
planning and developing of the blog that will help the overall marketing campaign..............3
REFERENCES ...............................................................................................................................4
Books and Journals....................................................................................................................4
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INTRODUCTION
TASK 1 A
created a blog post to target the audience
Audi is always amazed their customers as well as clients .The company has its own
reason to lead in the market .you will be surprised to know that company has latests offerings
and it is ready to rule the the streets but as you know it is not easy job. there is a huge
competition Audi is facing from its rivalries like BMW,Mini cooper,Mercedes Blend .the Audi
cars are very comfortable who like to drive with cars. if i talked about the racing car Audi R8 is
the best one .it has more distinctive exterior design also no,other Audi is close to it in terms of
racing .the new Audi R8 prove with its every trip which can concentrated of its power and also
the elegance which are perfectly compatible. company has lost its major market share to the
Tesla group. which is the united states of America company. as it becomes vital for them to
become the leaders again as this can be done through two ways .first by deliver the right product
in the right market,while second to delver a great car which has good looks and always unique
features and in addition to this our products are not overpriced as compare to the markets
rivalries.
company has been always an active follower of the advertising ,such as from social
media which includes Facebook, you tube,twitter,and Instagram .also can be done with the help
from television ,email and Newspapers also .in 2018 Audi R8 ranking is based on the evaluation
of the 13 pieces of research as well as data elements using different sources. evaluation is based
on the scores of the 20187 luxury cars category. it's current score is 6.7 out of 10.in 2003 Audi
first appeared international Geneva motor show,and after that on 30 September officially
launched at Paris auto show. you noticed that the company has also follow the public relations
technique for the promotion of their cars but because of thus company didn't get any support in
the sales. yet the cost of the promotion is very high and is nothing less than a liability .
company has been observing the latest trend of the marketing of the product,it may be big or
small. blogging is the best way to promote a product. yes in a blocking you can read and write.
main reason for writing a blog is that it is cheapest source of the advertisement. literally it is the
super cheap and anyone can go through it .even you can also write a blog for various purpose.
all you need is that a good content writer who can share your views ,your company
views to the people .company goal is to provide the the information that makes you desire for
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the car .for 2020 the R8 received 30 horsepower bump for its base as well as trims engine and it
became standard .otherwise car is unchanged .yes you can save the money by sticking with
identical 2018 R8.
you can experience more intense feeling of freedom while riding the Audi R8 spyder
and also tailored its parts which are associated with the performance. Audi sport aerokit carbon
increased the downforce for the holding the road more better. according to the road conditions
as well as purposed Audi provides 3 way coilover suspension. the flat bottom Audi sport
provides the wheel which is steering in black alcantara with red 12'O clock marking
provides fully milled aluminium wheels which is considerably lighter than the standard wheels
which are used before and also optically derived from the motor sports. audi support wheel shift
the p[addles in the carbon complement. it has additional customised options available such as
fully milled aluminium wheels which are considerably considers lighter than the standard wheel
used. because of this significant which reduces the weight of the unsprung masses also enables
an better acceleration .optically design that is 10 spoke design is inspired by the motor sport cars.
sport brakes which you see are both in sport brake pads ,both in the terms of steel and
ceramic versions. because of this it can increase brake performance while minimising wear. here
you can also see that pads for the ceramic brakes which also contains pack going of the titanium
backing plates which are more shiny red which is finished and additionally reduce the weight
which is around 1 kilogram.
Audi sport 3 way coilover suspension which can improves the road holding both in terms
of longitudinal as well as transverse dynamics .everyday usability from sporty setting the
individual trim positions as well as damping settings which can be adapted as per the
accordance to the weight of the vehicle and also the road conditions. if you see separate fine
tuning is possible within the low speed range with 6 clicks and also 14 clicks in the high
speed .while in the rebound damping has a freely adjustable damping system which have 16
clicks. as the springs are painted in the audi sport red it is an aluminium dampers are also
anodised in the silver colour.
Audi 's certifies pre owners are the five years old or the less as they have fewer less than
60,000 miles. the insurance institute for the highway safety and also the national highway traffic
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safety provides the safety administration which has crash tested in the 2018 .AUDI 2018 ,which
is also more common for the high end luxury sports cars.
advanced safety features which you are see are as follows
camera as a rear-view
sensors for parking which are front and rear .
Trust is a biggest factor which every company wants to achieve as in the form of the
loyalty of the customers .company goal is to provide you to take care the need that is making a
car which has more innovation as well cost efficient cars,also in terms of safety .as it has low
ranking but despite of this Audi R8 is a great choice also the descent choice as a luxury sport
cars.
TASK 1B
planning and developing of the blog that will help the overall marketing campaign.
By planning and developing it is more helpful to grow the audience .so while planning
and developing the blog for the development of the overall market campaign there is need of the
write the conversationally .for the engagement of the readers pretends that talking to the the
imaginary friend and then start the conversation. as avoid the robotics or corporate like use short
sentences ans also feel free to start the sentences with the and ,but,because and also use the or.
The most important is use the word I (Assenova, 2018.).as it resemblances like to face to face
conversation. pose the questions in the text. never use the adjectives as well as adverbs. while
writing the blog it is not an easy writing as it shines the personality of an individual. they also
used the metaphors above in the Blog as they make the issues more simple. inspire the readers
by sharing the cooking content which create say as well as tasty tips which are easy for the
implementation and feels the reader more better . metaphor inspired such as the personal hobbies
such as football,soccer,basketball(Kaikati, J.G., 2016) at the end the inspirational paragraph is
used. create a enemy which is common to all as it is not necessary just share only the lessons
which learned but also tell the mistakes which is committed show readers that blog writer is also
the human being.
it is very easy to think that blogging is an one way traffic that while writing ,publishing
and also the sharing the blog post .blog is not always about the success of the blogger but all the
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journey of the reader's journey. while answering the comments don't leave the reply such as the
casual thank you but can give the advice or the complements or simply ask the question.
forget about the viral as don't think about the visits as well as share and the comments(Dijkstra,
2018)
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REFERENCES
Books and Journals.
Assenova, M., 2018. Scope, Specifications And Elements Of Strategic Marketing Planning In
Banks. Entrepreneurship, 6(1), pp.34-48.
Dijkstra, T., 2018. Trading the Fruits of the Land: Horticultural Marketing of the Land.
Routledge.
Kaikati, J.G., 2016. Marketing Methods in the Middle East. In Proceedings of the 1979 Academy
of Marketing Science (AMS) Annual Conference (pp. 103-107). Springer, Cham.
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