Report on Audi's Advertising Campaign, Target Market, and USP

This report analyzes Audi's advertising strategy, focusing on its target market, unique selling proposition (USP), and campaign objectives. The report identifies the target demographic as individuals aged 30-45 in the upper-middle to high-income bracket, emphasizing their desire for luxury, innovation, and a distinctive driving experience. The advertising campaign aims to highlight the superior experience, design, and brand recognition that Audi offers, aiming to differentiate customers. The USP centers on providing a luxurious experience, and the report details the rationale behind this, the believability of the USP, and the importance of customer service. The advertisement's layout includes specifications like seating capacity and fuel efficiency, with the central message focusing on luxury and the impression Audi cars create. The report references marketing research papers to support its claims.

Advertising Media

Target Market
 As the company is present in higher income level segment in the
worldwide environment, therefore, they target people belonging to
upper middle or higher income level present in business environment.
The purpose of the organization is to reach to the audience in the
business environment who holds zeal to purchase hi-tech and
fashionable cars in the environment.

Cont.
 Marketing campaign will help the organization to effectively analyse the
prospective people present in the environment and attract them to
purchase the cars. Through the creative advertisement, the organization
want to target people belonging to 30 to 45 years age group in the
environment to enjoy luxuries Audi cars in the market (Musonera, E. and
Cagle 2019).

Communication Objective
 Based on the vision and mission statement of the company, Audi wants
to provide innovative and delightful experience to the customers in the
market. Through this advertisement, Audi works to provide luxurious
experience to the people who love innovation and likes simple design in
cars.

Cont.
 The designing and car specification let the customers to attain
superiority in the business environment. This advertisement will help the
customers to attain differentiation while driving Audi cars in the market.

USP (Unique Selling Proposition)
 Audi provides luxury experience to people.
 It makes them shift away from the crowd.

Reason Why. What makes our USP
believable?
 Unique selling proposition refers to the proposal that an organization
provides to its customers. This offer is unique and valuable for the
customers. The USP of Audi is different and attractive at the same time.

Cont.
 This reason for selection of this type of USP is because of extensive
brand value that helps the customers to attain superb experience in the
environment. The services of the organization makes USP believable. It
should be noted that the company value its customers and keep them
as first priority. Therefore, the employees understand their concern and
try to customize their services according (Dash, and Sharma 2019).

Layout
“GET YOUR AUDI LUXURY ON ROAD”
Specifications
• Diesel Car
• 5 people seating capacity
• CC: 1968
• Fuel Tank: 54
Take a Luxury home with you!!
• Audi promises to satisfy its customers
and make them different from the
crowd.
• This car will help in creating
impressions and changing mind set of
people.

Rational for Ad
 It should be noted that the organization would present above mentioned
advertisement in such a way that the customers are directly driven
towards the organization. In the ad, the company has kept centre of
interest towards the brand and the product. Few specification and more
feelings are being sold through this advertisement. This ads clearly
explain the experience that recognition that customers will get on
purchasing Audi.

References
 Dash, M. and Sharma, K., 2019. Marketing Response Modelling: Impact
of Digital Marketing for a Luxury Car Brand. Journal of Creative
Communications, 14(3), pp.254-270.
 Musonera, E. and Cagle, C., 2019. Electric Car Brand Positioning in the
Automotive Industry: Recommendations for Sustainable and Innovative
Marketing Strategies. Journal of Strategic Innovation and Sustainability,
14(1).