Audience Analysis Report: Technical Writing for Copywriting Company

This report presents an audience analysis for a technical writing project, specifically focusing on a new writing platform designed for a copywriting and advertising company. The analysis identifies the target audience as non-specialists, entry-level writers with some experience in using word processing software, but with limited exposure to advanced features like predictive text and auto-correction. The report details the audience's professional needs, their understanding of the product, and how they will utilize the information presented. It emphasizes the importance of clear, non-technical language to ensure the audience can easily understand the product's features and benefits. The document highlights the audience's familiarity with basic word processing and their lack of experience with the specific features of the new platform, which will influence the technical approach and language of any subsequent instructions or documentation. The analysis also considers how the audience will use the provided information to understand the product and its features, and how the information should be presented for maximum clarity and usability.

Running header: ONLINE TECHNICAL WRITING
ONLINE TECHNICAL WRITING
Name of the Student
Name of the University
Author note

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Audience Plan.
Here's your description of the audience:
The readers are non - specialists, more particularly a team of office workers in a copy -
writing and advertising company. They are tasked with testing a new product, particularly a
keyboard with its dedicated writing platform which makes typing easier by the use of auto
correct and predictive typing. The non - specialist audience has good knowledge of MS Word
and its spellchecker feature, but this is the first time they will be using a platform with dedicated
predictive and auto - correct features.
Here's your description of the audience in terms of the organization they work for or their
position or title:
The organization is an advertising and copy - writing agency. The intended audience are
the writers whose basic task is to write content, edit and make it publishable. They deal with
advertisements and copy - writing manuscripts, but they also write content for various third party
agencies and websites. As a result, they are in a constant need to write and use platforms like MS
word or MS office suite.
Here's your description of the audience in terms of their occupation, profession, or field:
In terms of profession, my intended audience are entry level writers who have been
typing documents and content for a maximum of two years on an official level. Their field
demands that they write about a variety of different objects, products, services and content daily.

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It is therefore important that they do proper spelling, grammar and structure check before they
send their materials off for publishing.
Here's your description of the audience in terms of their needs for or interest in the information
you plan to include in this writing project:
Given that my intended audience are writers, it is understandable that they have need for
a writing platform on a regular basis. The information that I plan to include in this writing project
will be of interest to the audience in terms of the functionality that the proposed product provides
to the audience in their work. The product helps the writers write faster by the rearrange-able
key layout and the compatibility with the platform software that helps the writers find and
correct their spelling, as well as proofread the documents before finalizing. The intended
audience therefore has interest in as well as need for the information that I will be putting in the
writing project.
Here's how your audience will use the information in your report:
The intended audience will be able to understand the various helpful features of the
product from the information, as well as how it functions and what benefits in terms of writing it
will provide them. Besides that the information will also benefit the audience by providing a
general overview of the topic in a highly non - technical language.

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Here are your thoughts on the audience's technical background in relation to your report:
The intended audience are non - specialists. They have prior experience about the content
as well as typing on a writing platform, however this is the first time they are experiencing a
product, the topic, which provides writing support in terms of spelling, grammar and predictive
words. This new information would be their technical limitation in relation to the writing project.
Audience Analysis.
This writing serves the purpose of being used as a guideline for the type of intended
audience. The intended audience in this case is a team of non – specialists who are not familiar
with the particular product. This information will help them know about the product and its
specific features as well as get an understanding of how to use it.
The information will help the instructions be followed more efficiently by the audience
by providing ample detail in a modest language that does not include too much of technical
details and lexicon. The audience will find the information to be easy to read and understandable
in terms of complexity as well.