Effective Communication: Analyzing Audiences and Enhancing Speeches

This assignment comprises two discussion posts addressing key concepts in effective communication. The first post focuses on the importance of understanding the audience before delivering a speech, exploring two reasons for this practice and the benefits it provides to both the speaker and the listeners. The second post delves into techniques for enhancing public speeches, specifically examining how a chosen concept from Chapter 12 contributes to creating more dynamic and engaging presentations. Examples are provided to illustrate the application of these concepts, emphasizing the significance of audience analysis and speech enhancement in achieving effective communication. The assignment highlights the value of tailoring speeches to audience needs and preferences, ultimately leading to more impactful and less monotonous presentations. The student has provided examples from real life scenarios to explain the points.

Running head: COMMUNICATION
Communication
Name of the Student
Name of the University
Author Note

1COMMUNICATION
Post – 1
Chapter – 11
Speech is considered to be one of the most important requirements for the survival of the
human beings in the society itself. Using speech, the humans are able to communicate their
needs and demands other in the society itself. Public Speaking is considered to be one of the
most necessary elements of human survival. It is because of the use of the public speech that
the human beings are able to present ideas and help each other in need (Bansal et. all, 2013).
Some experts are of the opinion that it is very important for the human beings to learn to
analyse and understand the audience before they deliver a speech to them. The first reason for
this is audiences are of different classes and categories. It can be said that no group of
audiences are the same (Landes, 2014). Each group of audiences have different needs and
demands from each other. Therefore, the experts are of the opinion that it is better to listen to
the audiences before delivering a public speech. It would help the speaker to understand what
the audience expects of him. If the speaker makes the speech before understanding what the
audience expects of him, it would lead to miscommunication and the audience will be
disappointed with the speaker.
The second reason for understanding the audience before delivering the speech is because of
the fact that the understanding the audience will, also help the speaker to achieve their goals
and objectives easily without facing any difficulties (Landes, 2013). This can be best
explained in terms of a marketer. The marketer needs to first understand what the audience
form him/her, and then he needs to make the speech so that the is able to fulfil the need and
the demands of the audience he wants to target in the market. It can be seen that if the
marketer successfully meets the demands of the audience in the marketplace, the audience
will buy his products/services more often. This will help the marketer to earn the maximum

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profits in the marketplace itself. As a result of this, it can be said both the marketer as well as
the audience will be very happy with each other’s services. The marketer will also be able to
target a much wider base of target audiences in the marketplaces itself. In these ways, the
public speech benefits both the speaker as well as the audience itself (Bansal et.all, 2016).
An example of the audience analysis can be seen in the case of the politicians. Politicians
fails to understand the audience and meet their expectations. As a result of this, the audiences
lose interest in the politicians which leads them to change their political representatives in the
country itself.
Post – 2
Chapter – 12
There are several ways by which an individual can enhance the public speech that he makes
for the audience whom he had targeted. One of the elements of enhancing the public speech
is the element of appropriateness used by an individual himself/herself. Appropriateness is
one of the most important element which can be used by the individual themselves. There are
several reasons for the use of appropriateness (Landes, 2014). This is because of the fact that
the appropriateness in a speech helps the speaker to decide first of all the speech that he
wantsto make to audiences he had targeted. Using the element of appropriateness, the speaker
is able to select the facts which he would like to make to the audiences themselves.
Appropriateness in the public speech is also important got the marketers themselves. This is
because of the fact this makes helps the marketer to clearly present his ideas or concepts to
the audiences he/she wants in the marketplace. Once he finds his desired audience, he uses of
elements of appropriateness to present the features of the product or the services which he
wants to sell to the audiences themselves. This element will also be helpful for the audiences

3COMMUNICATION
as the appropriateness in the message will help the audiences to understand what the marketer
is trying to sell to the audiences themselves. The audiences in this case can determine for
themselves whether the product and the services that are being sold by the marketer. Hence, it
can be appropriateness can be used to enhance the public speech made by the individual
themselves (Bansal et. all, 2014).
It can be said in this matter that the element of appropriateness in public speech can help in
making the speech less boring and more interesting to the audiences themselves. This can be
best explained in the example of a doctor and his patient. It is seen that the doctor can only
understand the problem of the patients only if the patient can explain appropriately what
happened to them and vice versa. The second example is that of the teacher and student
themselves. The student can only understand if the teacher can explain everything
appropriately to them. In the similar manner, the teacher can only know about the problems
of the students only if the student can explain them appropriately to the teacher (Tecles et.all,
2014).
Thus, it is seen form this examples itself that the public speech is really important for the
individuals themselves. The public speech can only get more enhanced only with the use of
the element of appropriateness. The appropriateness can help the individual to both speak and
understand the message not only for himself but also form the audience themselves.

4COMMUNICATION
Reference List
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Bansal, R. P., Macias, M. V., Kottawar, S. T., Gandhi, S. P., & Mahajan, S. D. (2014). U.S.
Patent No. 8,635,237. Washington, DC: U.S. Patent and Trademark Office.
Landes, J. B. (2013). The public and the private sphere: A feminist reconsideration. In
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Lynch, H. (2016). Milton and the Politics of Public Speech. Routledge.
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