Analysis of Sustainable Tourism Development for Audley Travels Report

This report provides a comprehensive analysis of sustainable tourism development, using Audley Travels as a case study. It begins by identifying the benefits of tourism development for stakeholders, including governments and consumers, and then explores the advantages and disadvantages of public-private partnerships in the tourism sector. The report delves into the three main levels of tourism planning, emphasizing the importance of interactive planning and its significance for tourism development in Brazil. It also examines the environmental, social, and economic impacts of tourism, along with measures to mitigate negative consequences. The core of the report focuses on the concept of sustainable development in tourism, highlighting the need for responsible resource management. Finally, it addresses the challenges associated with implementing sustainable tourism practices, such as meeting the ever-growing demands of tourists and intense competition within the industry.

SUSTAINABLE
TOURISM
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 ............................................................................................................................................1
1.2................................................................................................................................................2
TASK 2............................................................................................................................................3
2.1................................................................................................................................................3
2.2................................................................................................................................................3
2.3................................................................................................................................................4
TASK 3............................................................................................................................................4
3.1 ...............................................................................................................................................4
3.2 .............................................................................................................................................5
3.3................................................................................................................................................5
TASK 4............................................................................................................................................6
4.1 ............................................................................................................................................6
4.2 ...............................................................................................................................................6
4.3................................................................................................................................................7
TASK 5............................................................................................................................................7
5.1................................................................................................................................................7
5.2................................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
One of the biggest and rapidly increasing sectors is tourism. The industry provides
employment to a large population in each and every economy and also, there are number of
developments that have taken place in the sector in present era. So, sustainability in tourism
development effects addresses the needs and requirements of travellers, industry, surrounding
and the groups or host communities of concerning economies (Nunkoo, 2015). As above
mentioned, tourism sector has become the largest industry in world and also, it is one of the most
significant sources of increasing gross domestic product of economy. The present report has been
summarised on analysis which has been carried out on Audley Travels. It is a well-known brand
name in the sector of travel and tourism with an objective of providing finest trip around the
world which depend upon the taste and preference of consumer. Below carried out report focuses
on the benefits that will be derived from tourism sector. Also, it highlights the advantages and
disadvantages of public and private partnership firms in tourism sector.
TASK 1
1.1
For any company, stakeholders are considered as one of the most important aspects and
an important asset (Cottrell, Vaske and Roemer, 2013). So, it is highly essential that they and
their interests are properly taken with care. Audley travels is the company which fulfill the need
of stakeholder realted to travel and tourism. Below mentioned are the benefits to stakeholders
that have been derived by doing planning done for tourism development in Brazil by Audley
Travels:-
Government- These are the authoritative bodies of economy and the most important
stakeholders for every business organization in any sector. Thus, interests of them should be
taken on top priority. By making sustainable development in tourism sector, Audely Travels will
be increasing number of tourists in the economy i.e. Brazil by which there will be enough flow
of money in the region which will help governing bodies to make improvements and
developments in tourism sector (Bramwell and Lane, 2012).

Consumers- Consumers are the travellers or tourists which are considered to be one of
the most significant stakeholders for tourism sector as if there will be no consumers then to
whom the company will offer their services. Company provides benefits to the tourists by
facilitating a proper set or package of tour. This in turn proves to be beneficial for the
organization as well as for economy as if services are availed by travellers then there will be a
flow of money which will help the economy to grow and develop.
1.2
Tourism industry has a number of goals and objectives which are to be fulfilled by the
organization itself so as to attain a strong position in the market. There are a number of results
and outcomes that have been expected by the stakeholders like some social groups, governing
bodies, etc. (Zeng and Ryan, 2012). So, to properly attain these goals and expected outcomes,
public and private partnership is highly essential for developing a great tourism strategy. Below
mentioned are some of the advantages and disadvantages of public, private and partnership firms
in the above stated economy:-
Advantages
First and foremost advantage is that the public-private and partnership firms provide financial
help to the development and building hotels, amusement parks, telecommunication, recreational
centres, etc. which in turn helps in the development of tourism sector.
The public institutions provide services to population of economy so as to bring an increase in
their standard of living and income level. Along with that, with increase in the income level, the
tourism industry will grow by earning higher profits.
By implementing tax policies as per the convenience of citizens, government of Brazil helps
them as there will be a proper flow of money in economy and this will help the governing
bodies to make necessary developments.
Disadvantages
As the private company is owned by private bodies, there is less interference of government
which is more in case of public companies. So, there will be set of two ideas all the time and as
there are different ideas and thoughts, there will be chances of clashes which will be non-

beneficial for the tourism firms (Ruhanen and et.al., 2015).
TASK 2
2.1
There are three main levels of tourism planning which comprises of following phases which are
mentioned below and the same can be put to use for Audley tours:
Assessment of demands and supply of tourists: The concept is concerned with analysis
which has to be carried out on current situation and existing plans and procedures being followed
by company. This stage will also aid Audley tours in the assessment of essential tourism
resources and required inventory.
Detailed research: A detailed research has to be carried out on the components such as
resources and markets. Also, company will need to determine all those activities which tourists
would love to participate while visiting destinations (Woo, Kim and Uysal, 2015).
Conclusions: it can be concluded that there are the major steps to be taken in tourism
planning The topics in this step comprises of subjects like development in tourism, marketing-
tourism, tourism industry organization, etc.
Formulation of plans: This stage is concerned with the decision making and the
formulation of plans and policies. Audley tours can achieve the goals and objectives by adoption
of various approaches or strategies.
Development of plans: In this stage, plan and necessary details have been determined.
Roles and responsibilities of public and private sector are specified through this plan (Bramwell
and Lane, 2013).
2.2
Interactive planning is the concept which is concerned with focus of topic that is on
creating the future by developing a desirable present. System of interactive thinking is based on
the concept of this though and also, on the belief that an organizations future depends ion what it
is doing in the present. The organization can develop future by creating a bridge between current
state and expected current state.

Below is the significance of interactive planning process in tourism development in
Brazil:-
One of the top significance is to make sure that all the level of the business corporation,
the communities and the groups or the teams and also the service users get involved in the plan
to minimize the costs and also the negative impacts (Sutawa, 2012).
There will be a number of benefits for the economy of an appropriate planning and then
the plan can be used for the understanding the image of the country globally and also the
proportion of the resources which can be invested in the development of the tourism sector.
This will also aid the governing bodies in making future plans for people in economy and
to raise their standard of living.
2.3
There are number of operations which have to be carried out by the governing bodies of
concerning economies i.e. Brazil which will have various kinds of impacts depending upon the
factors like environmental, social, cultural etc (Waligo, Clarke and Hawkins, 2013). In case of
economical components or the characters, governing bodies of Brazil will have to make sure that
they should revive good returns on the investments done and also, civilians should get good
employment opportunities so that they can earn a good amount of income and increase their
standard of living. It is important for tour operators to consider the social aspect that work which
they would carry out in tourism would not affect the social life of people in economy. Along
with that, natural resources within Brazil should not be exhausted and due to that, there should
not be any harmful effects to the nation. Below mentioned are the measures of impacts:
The local authorities and governing bodies of economy need to make some provisions
regarding infrastructure facilities which can include proper accommodations, transport facilities,
etc. It will create a positive image in the minds of travellers regarding travel and tourism sector.
The government should make some implementation of policies in favour of sector such
as Travel and tourism Act which is one of the common measures which has been implemented
by the governing bodies.
Law and regulations are required to be made such as safety and security of tourists and
travellers.

TASK 3
3.1
There has been many developments and changes in the travel and tourism and also a level
of success has been attained by the industry around the globe and this has made the the
governing authorities concerned about the rate on which the resources are used for the purpose of
the necessary developments there will be a situation in future when the resources will be
exhausted and the population in the economy will be left with no funds in hand. And hence the
idea of sustainable development has been evaluated for the sector which is a process which will
provide a surety of implementing the guidelines for making the use of resources in an
appropriate manner so as to save it for the future destinations (Waligo, Clarke and Hawkins,
2013). The concept is concerned with the not making an excessive use of the resources and
instead of that maintaining the the place and its heritage and also keep a check that the place does
not loose its essence. When a place or destination will have more of visitors then there are more
chances of resources exhausting and nothing will be left for the future.
3.2
There have been many developments and changes in travel and tourism and also a level
of success has been attained by the industry around globe and this has made governing
authorities concerned about the rate on which resources are used for the purpose of necessary
developments. There might be chances that a situation in future will arise when the resources
will be exhausted and the population in economy will be left with no funds in hand. Therefore,
the idea of sustainable development has been evaluated for the sector which is a process that will
provide surety of implementing the guidelines for making use of resources in an appropriate
manner so as to save it for the future destinations (Waligo, Clarke and Hawkins, 2013). The
concept is concerned with not making an excessive use of resources and instead of that,
maintaining the location and its heritage as well as keeping a check that the place does not lose
its essence. When a place or destination will have high number of visitors then there are will be
more chances of resource exhausting and nothing will be left for the future.
3.3
There are many problems ascertained with each and every task which has been
introduced or brought up in the industry and will have to face various elements that will result in

barriers in the implementation of processes which will help the various economies and the
organizations who operate them (Saufi, O'Brien and Wilkins, 2014). If the process of sustainable
development has no exception of the rule and there are many components which will be the
reason for the problems to the governing bodies of Brazil in following the process of sustainable
development. And thia all happens due to the the ever growing demands of the individuals and
which are never ending in nature within the concerning economy and alwsys there are lots of
investment done on fuilfilment of these requirements but everything dfalls short while satisfying
the demands of the people. Also, there is intense competition in the sector of travel and tourism
which has made the countries that they are trying to make it to the top position to have out in
extra resources to match up with the leading destinations of the traavelling market.
TASK 4
4.1
There are many steps and procedures that are needed to be followed by an organization
for attaining the goals and objectives that have been set for the future of business organization in
the market. Along with that, level of complexity will also get increased side by side as the scale
of operations will be enhancing in company (Buckley, 2012). As per the case study, complexity
has been increasing in the sector of travel and tourism with an increase in the scale of operations
and since, the operations are carried out on the global scale, there will be high level of
competition which will continuously run worldwide level. Brazil as an economy and destination
for tourists has to carry out many steps for implementing sustainable development plan. For this,
country should have good stock of resources and proper utilisation of the same along with proper
assessment of demands of individuals within economy. After that, allocation of resources into
various suggested categories is necessary and after that, such resources hall be implmented on
the same.
4.2
In case of high level of competition and more complexities, there are many chances of
rising conflicts and issues while the operational activities are carried out within economy in the
travel and tourism sector where the trends are ever changing with a rapid speed and economies
have to cope-up with the speed of changing trends (Rodrigues, Rodrigues and Peroff, 2015). In
case of economies like Brazil, resources and the stock of same are very much limited as well as

demands of individuals are as always never ending in nature. This is the reason; governing
bodies need to develop a development plan for solving the issues and problems. The plan will
consider all solutions that can be adopted easily so as to solve the problems and also, the amount
spent on the processes should be minimum so that high rate of profit can be earned.
Main issue in travel and tourism sector can be the changes which have to be adopted by
organizations. It is not necessary that all working staff would agree or will be in favour of
changes. So, there will be chances of rising issues between among the workforce. It can be
resolved by making employees clear and understand the benefits for piositivity which will bring
changes.
` If employees or some of the senior staff are not working as per the ethics and moralities
of organizational culture, so this can be considered as an issue. And several laws and regulation
shall be made regarding the issues created.
4.3
The process of change is to be considered as one of the major thing that is to be
happening in each and every industry and the same is in case of travel and tourism. There are
many different changes that occur in the working and operational activities of industry and this is
especially in case of developing countries and economies which are emerging in the global
market. There are many new concepts that have been emerging such as eco-tourism, wildlife
tourism, etc. Slowly, these concepts are making their positions in the market and also in the
minds of service users. One of the popular and common concept now-a-days is enclave tourism.
It is a tourism destination where activities are planned and segmented in one single geographic
area (Hall and Williams, 2013).
ethics are the process or the det of principle which is being followed by th employee in
order to maintain the relation and conduct within the industry. These issues raise from the
external or social systems that are pertaining to the organization. Ethics are the principles of a
firm and morals are the principles or habits which are ascertained with the conduct of right and
wrong. So, problems raised from these are the moral issues. They arise from internal conflicts
among individuals within organization.

TASK 5
5.1
In the present era, travel and tourism industry is facing so many issues which are having a
direct impact on tourists by which Audley tours is facing a some issues in Brazil. (Telfer and
Sharpley, 2015). Company members have to develop or improve the services which are provided
to the consumers so that they would not face any problem and by that, Audley tours would
increase the level of competition worldwide. Company members have to use proper resources
which will be helpful in investing in the development so that they can use the services and by
that, they would attain success. Along with this, members of organisation will have to do proper
care of consumers so that they can share the experience which will help in increasing large
number of tourists and by that, company can attain success in the whole world.
5.2
Employees of Audley tours have to do proper analysis of market about improvements
that are needed to be done which will help the entity in attaining services in travel and tourism
industry (Mowforth and Munt, 2015). They have to do proper changes so that they would not
face any problem. Along with that, they have to do proper advertising of tourist destinations by
which consumers would get attracted and by that, they can attain the growth in competitive
market. Staff members of corporation have to do proper changes so that large number of
consumers will invest and by that, entity would attain maximum profits. Company members
have to provide better and qualitative services so that they would not face any conflict in future
and attain the long term growth. The staff members of Adley tours that they should offer the best
services to the consumer so that the consumer will get attrracted towards it and have a will to
avail them. If consumer shall avail them there will be success in the competitive environment
(Briassoulis and Van der Straaten, 2013).
CONCLUSION
From the above carried out analysis it can be inferred that the various stakeholders can be
benefited with the sustainable tourism development and also the advantages and disadvantages of
the public-private sector partnerships in tourism planning and development. Moreover the key
steps of tourism development planning process has been analysed.

REFERENCES
Books & Journals
Bramwell, B. and Lane, B., 2012. Towards innovation in sustainable tourism research?. Journal
of Sustainable Tourism, 20(1), pp.1-7.
Bramwell, B. and Lane, B., 2013. Getting from here to there: Systems change, behavioural
change and sustainable tourism. Journal of Sustainable Tourism, 21(1), pp.1-4.
Briassoulis, H. and Van der Straaten, J. eds., 2013. Tourism and the environment: regional,
economic, cultural and policy issues (Vol. 6). Springer Science & Business Media.
Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of Tourism Research,
39(2), pp.528-546.
Carr, A., Ruhanen, L. and Whitford, M., 2016. Indigenous peoples and tourism: The challenges
and opportunities for sustainable tourism. Journal of Sustainable Tourism, 24(8-9),
pp.1067-1079.
Cottrell, S.P., Vaske, J.J. and Roemer, J.M., 2013. Resident satisfaction with sustainable tourism:
The case of Frankenwald Nature Park, Germany. Tourism Management Perspectives, 8,
pp.42-48.

Dabphet, S., Scott, N. and Ruhanen, L., 2012. Applying diffusion theory to destination
stakeholder understanding of sustainable tourism development: A case from Thailand.
Journal of Sustainable Tourism, 20(8), pp.1107-1124.
Duval, M. and Smith, B., 2013. Rock art tourism in the uKhahlamba/Drakensberg World
Heritage Site: obstacles to the development of sustainable tourism. Journal of
Sustainable Tourism, 21(1), pp.134-153.
Eshliki, S.A. and Kaboudi, M., 2012. Community perception of tourism impacts and their
participation in tourism planning: a case study of Ramsar, Iran. Procedia-Social and
Behavioral Sciences, 36, pp.333-341.
Hall, C.M. and Williams, A. eds., 2013. Tourism and migration: New relationships between
production and consumption (Vol. 65). Springer Science & Business Media.
Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism
development. Tourism Management, 34, pp.37-46.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Ndlovu, J. and Heath, E., 2013. Re-branding of Zimbabwe to enhance sustainable tourism
development: Panacea or Villain. African Journal of Business Management, 7(12),
p.947.
Nunkoo, R., 2015. Tourism development and trust in local government. Tourism Management,
46, pp.623-634.
Rodrigues, A.L., Rodrigues, A. and Peroff, D.M., 2015. The sky and sustainable tourism
development: a case study of a dark sky reserve implementation in Alqueva.
International Journal of Tourism Research, 17(3), pp.292-302.
Ruhanen, L., Weiler, B., Moyle, B.D. and McLennan, C.L.J., 2015. Trends and patterns in
sustainable tourism research: a 25-year bibliometric analysis. Journal of Sustainable
Tourism, 23(4), pp.517-535.
Saufi, A., O'Brien, D. and Wilkins, H., 2014. Inhibitors to host community participation in
sustainable tourism development in developing countries. Journal of Sustainable
Tourism, 22(5), pp.801-820.
Sutawa, G.K., 2012. Issues on Bali tourism development and community empowerment to
support sustainable tourism development. Procedia economics and finance, 4, pp.413-
422.
Telfer, D.J. and Sharpley, R., 2015. Tourism and development in the developing world.
Routledge.
Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-
stakeholder involvement management framework. Tourism Management, 36, pp.342-
353.
Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-
stakeholder involvement management framework. Tourism Management, 36, pp.342-
353.