Identification of augmented reality for e-commerce shopping

This research report, submitted by a student at the Victorian Institute of Technology, investigates the application of Augmented Reality (AR) in e-commerce, specifically focusing on its impact on furniture shopping and situational placements. The report highlights how AR enhances customer experiences through 3D projections, allowing customers to visualize products before purchase, thereby increasing satisfaction and purchase behavior. It explores the technology's potential to attract more customers and serve as a marketing tool for companies. The research includes a discussion of the methodologies used, data gathering techniques, and analysis methods. The study emphasizes the importance of AR in creating a more realistic shopping experience and its role in fostering brand loyalty within the e-commerce sector. The report also covers the challenges and provides recommendations for implementing AR in e-commerce.

MITS Advanced Research Techniques
Research Report
Candidate:
Student Name
Higher Education Department
Victorian Institute of Technology
Report Title:
Identification of augmented reality for e-commerce shopping
and situatonal placements
Extended Abstract
The development of the technology has given rise to the technologies like the cloud computing,
artificial intelligence, virtual and the augmented reality and many others, which in turn has helped in
the development of the business sectors and the other industries in many other ways. This research
paper discusses about one such technology that is the Augmented Reality which has helped in the
development of the E-commerce in numerous ways. As we all known that the development of the
ecommerce in itself is a boon to the business sector, along with that the technologies like the augmented
reality helps in the development of the technology further. With the usage of this technology7 the
experience of the customers has enhanced further. With the help of the AR, the companies will now be
able to show the products to the customers in a way such that they can walk through the designs and
the furniture products prior to their purchase. The usage of the technology has helped in development
of a more realistic way of shopping with the usage of the 3D projections, which is an extremely
important and essential feature for any company who is dealing with furniture and the other bulky
goods. The research also discusses about the impact of the technology, the challenges and important
recommendations of using the technology as well with the help of the Quantitative approach of data
analysis.

Introduction
Technology has advanced a lot in the recent times allowing vast developments in several
different fields like Information Technology, Cloud Computing, E-commerce, Artificial Intelligence
and the list would continue further with Big Data Analytics, Machine Learning and many more. One
such field is augmented reality which has caught the eye of several minds [1]. But what is it. In simple
words it, can be regarded as a combination of real and virtual world. Augmented reality, often referred
to as AR is a technology which allows superimposition of an image which is generated by a computer
to match the view of the real world according to the user. In simple terms, augmented reality combines
a virtual image generated by a computer with the real world combining user view and real object along
with addition of some more digital features which makes it livelier [2]. It is an interactive experience of
a real life environment created with technology where they get enhanced by perceptual information
generated by the computers across multiple senses including sense of vision, touch, smell, taste and
hearing.
Augmented reality finds a lot of uses in recent times. From education system, business,
advertisements, gaming to several others. It is slowly developing itself as a backbone of every system
and would continue to rise in future because of its numerous potentials and capabilities [3].
This research mainly focusses on augmented realty and its applications in the field of E-
commerce and for situational placements. This lays emphasis upon the usage of the technology in the
furniture industry for providing the customers with a better shopping experiences. This is because the
customers are the greatest stake holders of the organization and satisfying them becomes very
important when it comes to the world of the business.
One of the most important aspect of the business is the customer, and the satisfaction of the
customer is very important [4]. Thus with the usage of the technology along with the facilities of the E-
commerce websites, is expected to increase the satisfaction of the customers and improve their
purchase behavior as well. The technology is responsible for attracting more customers as well who are
willing to try the latest means that the business has adopted there by making it a mode of marketing for
the companies as well. With the implementation of the augmented reality technology in the field of e-
commerce, it has been possible to determine the effectiveness of purchasing a particular furniture and
how can it be used. With the help of the augmented reality, an in-depth analysis regarding the products
can be achieved which helps in the development of the brand loyalty by increasing the satisfaction of
the customer. The research also discusses about the methodologies which will be undertaken in order to
carry out this research along with the ways in which the data will be gathered and the method that will
be used for the analysis of the gathered data.

References
[1] M.D., Hasan, Augmented Reality in E-commerce sites of Bangladesh (Doctoral dissertation,
American International University-Bangladesh), 2018.
[2] J., Martínez-Navarro, E.,Bigné, J., Guixeres, M. Alcañiz, and C., Torrecilla, The influence of
virtual reality in e-commerce, Journal of Business Research, 100, pp.475-482. , 2019
[3] A., Maimone, A. Georgiou, and J.S., Kollin, Holographic near-eye displays for virtual and
augmented reality, ACM Transactions on Graphics (TOG), 36(4), pp.1-16, 2017.
[4] R., Pascoal, B.,Alturas, A. de, Almeida, and R.,Sofia, A survey of augmented reality: Making
technology acceptable in outdoor environments, In 2018, 13th Iberian Conference on
Information Systems and Technologies (CISTI) (pp. 1-6), IEEE, 2018, June.