Marketing and Communication: Augmented Reality Presentation

This presentation delves into Augmented Reality (AR) and its applications within the realms of marketing and communication. The presentation begins with a definition of AR, emphasizing its interactive and reality-based nature, and then explores the various sectors where AR is being used, including marketing and communication. The presentation highlights the advantages of AR in marketing, such as its ability to create unique and engaging experiences for consumers, improve brand visibility and provide personalized content. The discussion also addresses the potential drawbacks of AR, such as its impact on real-world interactions and ethical considerations related to data privacy and legal issues. The presentation concludes with a look at the future of AR in business and marketing, emphasizing its potential to reduce geographical limitations and create immersive experiences for customers. References to support the presentation are also provided.