Research Report: Augmented Reality in Video Production Analysis

This report provides a comprehensive literature review on the application of augmented reality (AR) in video production. It begins with an introduction to AR technology and its potential in modern marketing and video storytelling. The report outlines a repeatable search process, including review planning, question formulation, and search strategy, as well as the criteria for selecting relevant articles. It then details the searching techniques used, emphasizing the importance of research questions, quality writing, and the relevance of the articles. The report also presents a review of literature from databases like Emerald, ACM, Sage Journals, ScienceDirect, and IEEE, showing the number of papers found for different search terms and filtering criteria. The inclusion and exclusion criteria for selecting papers are clearly explained, along with the reasons for each decision. Finally, the report evaluates the limitations of the search and provides a list of references.

Running head: RESEARCH METHOD
Augmented reality in video production

RESEARCH METHOD 2
Table of Contents
Literature Review........................................................................................................................................3
A short introduction to your topic............................................................................................................3
Description of a repeatable search process..............................................................................................3
Appropriate searching techniques............................................................................................................4
Review of literature.................................................................................................................................6
Inclusion or exclusion from the final list...............................................................................................11
Conclusions about the results of the literature search............................................................................18
Evaluation of the search’s limitations....................................................................................................19
References.................................................................................................................................................20

RESEARCH METHOD 3
Literature Review
A short introduction to your topic
Augmented reality technology is used preproduction and also already here in the iPhone in
current times. AR is an overlay regarding digital content into real-world via the screen. It also
provides the modern method for engaging with the customer's en masse as well as, further blurs
the line about the advertisement. However, brands should be useful, relevant as well as,
entertaining to be successful. In addition to this, AR should not be implemented as a device; it
could be implemented for supporting drive similarity through creating everyday life that small
bit easier as well as, wholly fetches to bit of magic into the globe (Zhang, et. al., 2017).
Video production has a requirement of twist hence company needs to create a unique video
format native related to AR. Moreover, video is a developed storytelling and marketing
techniques that only have a higher impact on the period of social media. Furthermore, the
company should spend thousands on professional videos in order to get across their message as
well as entertain their customers. It makes total senses for leveraging the multimedia competency
of AR to demonstrate that valuable content (Dudley, Vertanen, and Kristensson, 2018).
Description of a repeatable search process
The give repeatable search process is used in the literature review:
Review planning:
In this phase, the researcher makes planning for reviewing the efforts and training practices. It
also focuses on making communication regarding what set of quality paper will be used, how to
read results and introduction to eliminate biases from the research study.
Question formulation:

RESEARCH METHOD 4
In this stage, the researcher defines the research questions regarding augmented reality in video
production (Bahirat et. al., 2018).
Search strategy:
It is the third step where the researcher defines the review scope as well as, search strings.
Selection process:
In this step, the researcher defines the exclusion as well as, inclusion criteria by considering the
article abstracts, titles, keywords, and conclusions to evaluate utility.
Strength of the evidence:
In this phase, the researcher focuses on making a high-quality paper. For this, the researcher
focuses on citations and journal rankings.
Analysis:
In this section, the researcher extracts the evidence through the selected paper. It could be
challenging for research scholars but careful readings as well as, consideration of citation would
be supportive for overcoming these challenges (Ch’ng, Cai, and Leow, 2019).
Synthesis:
In this phase, the researcher needs to make structure regarding the evidence in order to draw the
conclusion,
Process monitoring:
This is the last stage where the researcher ensures the process is complete and repeatable (Zhang,
et. al. 2017).
Appropriate searching techniques
An article must have good research question

RESEARCH METHOD 5
A significant research question helps to develop article more focused on research concern that is
allocated to the researcher. Moreover, a significant research question creates more interesting to
the reader in order to learn those articles. Along with this, a well-specified research question
contains the aim of the article, key ideas about the article as well as demonstrates the research
scope. This question depicts the readers regarding the purpose of the article and the aim of the
author. Articles that are containing literature search has a sound research question and it is
essential for a good article (Bahirat et. al., 2018).
Quality of writing
Quality related to writing is an essential concept for an article. Moreover, quality of writing
enables the reader for developing knowledge about the concept that the author is creating efforts
for interacting.
The content related to the article must be understandable, specific as well as easier to recognize.
The article that is entailed into literature survey has authorized as well as unquestionably
provides the facts about the methodology of the process (Schmidt-Daly, Amburn, and David,
2016).
Articles should not be too old
Articles that are too old cannot be considered as sound in the literature review. Furthermore,
technology is growing rapidly because old technologies are outdated as well as it could not be
practiced any longer. Citing the old article that is outdated could create a negative result for a
literature review (Ch’ng, Cai, and Leow, 2019). The article should have high-quality research
methodology as well as, sound content. Since, a technology that is used in such article is
outdated hence advance technology is increasing each year due to no exercise of older

RESEARCH METHOD 6
technology. Articles that are involved in the literature review is relatively related to advanced
technology, which is currently evolving (Pai, Yap, and Singh, 2015).
Review of literature
Emerald
Keywords used to
search in Emerald
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
176 articles found
Papers found helps to
identify the role of
augmented reality in
video production.
Impact of augmented
reality in video
production
Years used from
2015-2019
177 articles found
Papers found helps to
identify the impact of
AR in video
production.
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
114 papers found
A small number of
papers found
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
152 papers found Papers found helps to
find out challenges of
applying augmented
reality in video
production.

RESEARCH METHOD 7
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
67 papers found
A small number of
Papers found.
ACM Search
Keywords used to
search in ACM
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
9870 articles found
A maximum number
of papers found.
Impact of augmented
reality in video
production
Years used from
2015-2019
9870 articles found
including articles and
journals
A maximum number
of papers found.
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
8897 papers found
Moderate papers
founds
Challenges of
applying augmented
reality in video
Years applied filtered
from 2015-2019
9877 papers found Many papers found
that helps to find out

RESEARCH METHOD 8
production
the hacking types.
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
9956 papers found
A maximum number
of papers found.
Sage Journals
Keywords used to
search in Sage
Journals
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
Total of 1395 sage
journals found
Moderate papers
found that helps to
find out the role of
AR in video
production.
Impact of AR in
video production
Years used from
2015-2019
925 articles found
including articles and
journals
A moderate number
of papers found.
Factors affecting
augmented reality in
Years applied filtered
2015-2019
714 papers found A moderate number
of journals found.

RESEARCH METHOD 9
video production
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
1197 papers found
Many papers
addressed that is
supportive for
identifying
challenges of
applying AR in video
production
Strategy to overcome
challenges of
applying AR in video
production
Years applied filtered
from 2015-2019
Only 14 paper found
Less number of
Papers found.
ScienceDirect
Keywords
implemented to
search in
ScienceDirect
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
Total of 112 review
articles found
Moderate papers
found
Impact of augmented Years used from 107 articles found Many papers found

RESEARCH METHOD 10
reality in video
production
2015-2019
including articles and
journals
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
38 papers found Less paper found.
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
Only 78 papers found
Moderate papers
found.
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
43 papers found Fewer papers found.
IEEE
Keywords used to
search in IEEE
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons

RESEARCH METHOD 11
Role of augmented
reality in video
production
Years used from
2015-2019
Only 3 papers found Fewer papers found
Impact of augmented
reality in video
production
Years used from
2015-2019
Only 2 results found
including articles and
journals
fewer papers found
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
Only 1 paper found
A small number of
papers found.
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
Only 1 paper found fewer papers found
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
No papers found No papers found
Inclusion or exclusion from the final list
Sr. No. Paper Include/Exclude Reason
1. Liao 2019. X Talks about future directions

RESEARCH METHOD 12
for mobile augmented reality
research. Not needed.
2. Taskiran 2019 X Not needed in this paper
3.
Pai Yap and Singh
2015

Talks about AR-based
programming, planning as
well as, simulation regarding
robotic cell of work.
4. Binger et al. 2017 
Needed to explain early
sentence productions with 5-
year-old children who apply
AR communication
5.
Caldera-Serrano and
León-Moreno 2016
X Not needed in this paper
6.
Tobar-Muñoz Baldiris
and Fabregat 2017

Talks about AR game-based
learning. It also focuses on
enriching with the experience
of students during reading
comprehension practices.
7.
Hsu Wenting and
Hughes 2018

Explains regarding creating
elementary digital literacy of
students through creation of
AR
8. Chen 2019. X Not needed in this paper
9. Chung Lee Kim and  Needed to explain role of AR

RESEARCH METHOD 13
Koo 2018.
for experience-influenced
atmospheres
10.
Ch’ng Cai Zhang and
Leow 2019

Explains regarding
crowdsourcing 3D cultural
heritage and feasible strategy
in the context of mass
photogrammetry
11.
Valentini Romenti
Murtarelli and Pizzetti
2018.

Needed in this investigation.
Considers digital visual
engagement and also focuses
on ways for influencing
intentions of purchase on
Instagram
12.
Tomlein and Grønbæk
2018.
X
Not required in this
investigation.
13.
Cao Li Zhou and Li
2018.

Needed in this research.
Considers Amateur:
Augmented Reality Based
Vehicle Navigation System
14. Schmidt-Daly Riley
Amburn Hale and
David Yacht 2016,
 Needed to understand the
Video gameplay as well as,
effect on spatial
understanding tasks by
practicing an augmented sand

RESEARCH METHOD 14
table
15. Liu and Li 2015. X
Not needed in this research
paper.
16.
Smith Cihak Kim
McMahon and Wright
2017

Talks about assessing AR to
enhance navigation
competencies in
postsecondary scholars and
intellectual disability
17.
Dudley Vertanen and
Kristensson 2018

Needed to comprehend the
rapid and specific Touch-
Based Text Entry regarding
Head-Mounted AR as well as,
variable Occlusion
18.
Pedersen Gale Mirza-
Babaei and Reid
2017.

Needed to explain benefits of
AR as well as, holographic
displays regarding heritage of
digital cultural
19.
Durham Engel Ferrill,
Halford Singh and
Gladwell 2019

Needed to comprehend the
Digitally Augmented
Learning in Implant
Dentistry.
20. Crofton Botinestean
Fenelon and
Gallagher 2019
 Needed to understand
possible applications
regarding virtual as well as

RESEARCH METHOD 15
AR technologies into sensory
science.
21.
Marques McIntosh
and Carson 2019.

Needed in this research.
Contains whispering tales and
using AR to improve cultural
landscapes as well as, native
values
22.
Smith Kane Gabbard,
Burnett and Large
2016

Required in this research
study.
Contains augmented Mirrors
and depth Judgments while
Augmenting Video
demonstrates to replace the
automotive Mirrors.
23.
Sinfield and Cochrane
2018

Needed to understand the
augmenting visual design:
Designing the changing
classroom
24. Tang et al. 2018 
Needed to explain
Choledochoscopic
examination regarding 3-
dimensional printing model
with application of AR tools.
25. Jung and tom Dieck X Not required in this research

RESEARCH METHOD 16
2017 paper.
26.
Rasmussen and
Merritt 2018
X
Not required in this
investigation.
27.
Wang and Hsieh
2018.
X
Not required in this
investigation.
28. Ross 2018. X
Not needed in this
investigation.
29. Ludlow 2015 X
Not needed in this
investigation.
30. Zhang et al. 2017 
Needed to assessing the
Privacy Impact related to
Wearables in AR
31. Palmarini et al. 2018. 
Required to comprehend the
systematic review associated
with AR applications in
context of maintenance.
32. Bramley et al. 2018 
Needed to explain virtual
reality within quantitative
surveys.
33. Vazquez-Alvarez et
al. 2016.
 Helps to understand
designing communication
with multi-level auditory
demonstrates in mobile

RESEARCH METHOD 17
audio-AR
34. Speicher et al. 2018 
Assists in comprehending the
XD-AR: challenges as well as
opportunities regarding cross-
device application of AR.
35. Díaz et al. 2018 
Required to understand
augmented experiences in
cultural spaces via social
contribution
36. Anderson et al. 2016. 
Needed to understand the
Jump: virtual reality video
37. Bahirat et al. 2018 
Required to comprehend the
Designing as well as,
assessing a Mesh
Simplification Algorithm
regarding Virtual Reality
38.
Poretski Lanir and
Arazy 2018

Needed to understand the
normative Tensions in Shared
Augmented Reality
39. Roberto et al. 2019  Needed to understand the
Design, Large-Scale Usage
Testing as well as, significant
Metrics regarding AR

RESEARCH METHOD 18
Gaming Applications
40. Reichle et al., 2019 
Needed to understand the
Implementing Aided
Augmentative
Communication Systems as
well as, individuals who have
complex Communicative
requirements
41.
Krietemeyer Bartosh
and Covington 2019

Needed to understand the
shared realities workflow
related to an interactive
design with application of
virtual reality as well as,
three-dimensional deep
sensing
Conclusions about the results of the literature search
Throughout the above evaluation, it can be concluded that reliable literature search is practiced
throughout the different sources. The literature search entails search databases such as IEEE,
ACM digital library, Sage Journal, ScienceDirect, and Emerald. In the databases articles, an
investigator has refined the keywords essential for searching an appropriate article as it is
significant for research,
Articles collected via several databases are peer-reviewed articles, has sound research questions,
has a significant conclusion as well as, has superiority regarding writing essential for the article.

RESEARCH METHOD 19
These articles are selected according to keywords as well as, are refined at time of the search.
Moreover, some practices could be implemented for selecting an article about the research issue.
The article that is completed the criteria essential for a research study is taking into consideration
the search of literature and criteria that do not meet the criteria is excluded through literature
review.
Evaluation of the search’s limitations
There is a limit to use the article only from 2015-2019 that is created complexities for finding
more papers in this research study. There is also limited keywords and title that is created the
difficulties to find more relevant articles. Furthermore, the researcher cannot apply in the other
subject and title in a filter that is also created a restriction in searching the literature review.

RESEARCH METHOD 20
References
Anderson, R., Gallup, D., Barron, J.T., Kontkanen, J., Snavely, N., Hernández, C., Agarwal, S.
and Seitz, S.M., 2016. Jump: virtual reality video. ACM Transactions on Graphics (TOG), 35(6),
p.198.
Bahirat, K., Lai, C., Mcmahan, R.P. and Prabhakaran, B., 2018. Designing and Evaluating a
Mesh Simplification Algorithm for Virtual Reality. ACM Transactions on Multimedia
Computing, Communications, and Applications (TOMM), 14(3s), p.63.
Binger, C., Kent-Walsh, J., King, M., Webb, E. and Buenviaje, E., 2017. Early sentence
productions of 5-year-old children who use augmentative and alternative
communication. Communication Disorders Quarterly, 38(3), pp.131-142.
Bramley, I., Goode, A., Anderson, L., and Mary, E., 2018. Researching in-store, at home: Using
virtual reality within quantitative surveys. International Journal of Market Research, 60(4),
pp.344-351.
Cao, C., Li, Z., Zhou, P. and Li, M., 2018. Amateur: Augmented Reality Based Vehicle
Navigation System. Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous
Technologies, 2(4), p.155.
Ch’ng, E., Cai, S., Zhang, T.E. and Leow, F.T., 2019. Crowdsourcing 3D cultural heritage: best
practice for mass photogrammetry. Journal of Cultural Heritage Management and Sustainable
Development, 9(1), pp.24-42.
Chung, N., Lee, H., Kim, J.Y. and Koo, C., 2018. The role of augmented reality for experience-
influenced environments: The case of cultural heritage tourism in Korea. Journal of Travel
Research, 57(5), pp.627-643.

RESEARCH METHOD 21
Crofton, E.C., Botinestean, C., Fenelon, M. and Gallagher, E., 2019. Potential applications for
virtual and augmented reality technologies in sensory science. Innovative Food Science &
Emerging Technologies, p.102178.
Díaz, P., Bellucci, A., Yuan, C.W. and Aedo, I., 2018. Augmented Experiences in Cultural
Spaces through Social Participation. Journal on Computing and Cultural Heritage
(JOCCH), 11(4), p.19.
Dudley, J.J., Vertanen, K. and Kristensson, P.O., 2018. Fast and Precise Touch-Based Text Entry
for Head-Mounted Augmented Reality with Variable Occlusion. ACM Transactions on
Computer-Human Interaction (TOCHI), 25(6), p.30.
Durham, M., Engel, B., Ferrill, T., Halford, J., Singh, T.P. and Gladwell, M., 2019. Digitally
Augmented Learning in Implant Dentistry. Oral and Maxillofacial Surgery Clinics, 31(3), p.
387-398.
Hsu, H.P., Wenting, Z., and Hughes, J.E., 2018. Developing elementary students’ digital literacy
through augmented reality creation: Insights from a longitudinal analysis of questionnaires,
interviews, and projects. Journal of Educational Computing Research, p.0735633118794515.
Krietemeyer, B., Bartosh, A. and Covington, L., 2019. A shared realities workflow for an
interactive design using virtual reality and three-dimensional depth sensing. International
Journal of Architectural Computing, 17(2), pp.220-235.
Marques, B., McIntosh, J., and Carson, H., 2019. Whispering tales: using augmented reality to
enhance cultural landscapes and indigenous values. AlterNative: An International Journal of
Indigenous Peoples, p.1177180119860266.

RESEARCH METHOD 22
Pai, Y.S., Yap, H.J. and Singh, R., 2015. Augmented reality-based programming, planning, and
simulation of a robotic work cell. Proceedings of the Institution of Mechanical Engineers, Part
B: Journal of Engineering Manufacture, 229(6), pp.1029-1045.
Palmarini, R., Erkoyuncu, J.A., Roy, R. and Torabmostaedi, H., 2018. A systematic review of
augmented reality applications in maintenance. Robotics and Computer-Integrated
Manufacturing, 49, pp.215-228.
Pedersen, I., Gale, N., Mirza-Babaei, P. and Reid, S., 2017. More than meets the eye: The
benefits of augmented reality and holographic displays for digital cultural heritage. Journal on
Computing and Cultural Heritage (JOCCH), 10(2), p.11.
Poretski, L., Lanir, J. and Arazy, O., 2018. Normative Tensions in Shared Augmented
Reality. Proceedings of the ACM on Human-Computer Interaction, 2(CSCW), p.142.
Reichle, J., Simacek, J., Wattanawongwan, S. and Ganz, J., 2019. Implementing Aided
Augmentative Communication Systems With Persons Having Complex Communicative
Needs. Behavior modification, p.0145445519858272.
Roberto, P., Emanuele, F., Primo, Z., Adriano, M., Jelena, L. and Marina, P., 2019. Design,
Large-Scale Usage Testing, and Important Metrics for Augmented Reality Gaming
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(TOMM), 15(2), p.41.
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September. Video gameplay and effect on spatial knowledge tasks using an augmented sand
table. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 60,
No. 1, pp. 1429-1433). Sage CA: Los Angeles, CA: SAGE Publications.

RESEARCH METHOD 23
Sinfield, D. and Cochrane, T., 2018. Augmenting visual design: Designing the changing
classroom. E-Learning and Digital Media, p.2042753018773769.
Smith, C.C., Cihak, D.F., Kim, B., McMahon, D.D. and Wright, R., 2017. Examining augmented
reality to improve navigation skills in postsecondary students with intellectual disability. Journal
of Special Education Technology, 32(1), pp.3-11.
Smith, M., Kane, V., Gabbard, J.L., Burnett, G., and Large, D.R., 2016, September. Augmented
Mirrors: Depth Judgments When Augmenting Video Displays to Replace Automotive Mirrors.
In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 60, No. 1,
pp. 1590-1594). Sage CA: Los Angeles, CA: SAGE Publications.
Speicher, M., Hall, B.D., Yu, A., Zhang, B., Zhang, H., Nebeling, J. and Nebeling, M., 2018.
XD-AR: challenges and opportunities in cross-device augmented reality application
development. Proceedings of the ACM on Human-Computer Interaction, 2(EICS), p.7.
Tang, R., Ma, L., Li, A., Yu, L., Rong, Z., Zhang, X., Xiang, C., Liao, H. and Dong, J., 2018.
Choledochoscopic examination of a 3-dimensional printing model using augmented reality
techniques: a preliminary proof of concept study. Surgical Innovation, 25(5), pp.492-498.
Tobar-Muñoz, H., Baldiris, S. and Fabregat, R., 2017. Augmented reality game-based learning:
Enriching students’ experience during reading comprehension activities. Journal of Educational
Computing Research, 55(7), pp.901-936.
Valentini, C., Romenti, S., Murtarelli, G. and Pizzetti, M., 2018. Digital visual engagement:
influencing purchase intentions on Instagram. Journal of Communication Management, 22(4),
pp.362-381.

RESEARCH METHOD 24
Vazquez-Alvarez, Y., Aylett, M.P., Brewster, S.A., Jungenfeld, R.V. and Virolainen, A., 2016.
Designing interactions with multilevel auditory displays in mobile audio-augmented
reality. ACM Transactions on Computer-Human Interaction (TOCHI), 23(1), p.3.
Zhang, R., Zhang, N., Du, C., Lou, W., Hou, Y.T. and Kawamoto, Y., 2017. From
Electromyogram to Password: Exploring the Privacy Impact of Wearables in Augmented
Reality. ACM Transactions on Intelligent Systems and Technology (TIST), 9(1), p.13.