Research Report: Augmented Reality in Video Production Analysis

This report provides a comprehensive literature review on the application of augmented reality (AR) in video production. It begins with an introduction to AR technology and its potential in modern marketing and video storytelling. The report outlines a repeatable search process, including review planning, question formulation, and search strategy, as well as the criteria for selecting relevant articles. It then details the searching techniques used, emphasizing the importance of research questions, quality writing, and the relevance of the articles. The report also presents a review of literature from databases like Emerald, ACM, Sage Journals, ScienceDirect, and IEEE, showing the number of papers found for different search terms and filtering criteria. The inclusion and exclusion criteria for selecting papers are clearly explained, along with the reasons for each decision. Finally, the report evaluates the limitations of the search and provides a list of references.

Running head: RESEARCH METHOD
Augmented reality in video production

RESEARCH METHOD 2
Table of Contents
Literature Review........................................................................................................................................3
A short introduction to your topic............................................................................................................3
Description of a repeatable search process..............................................................................................3
Appropriate searching techniques............................................................................................................4
Review of literature.................................................................................................................................6
Inclusion or exclusion from the final list...............................................................................................11
Conclusions about the results of the literature search............................................................................18
Evaluation of the search’s limitations....................................................................................................19
References.................................................................................................................................................20

RESEARCH METHOD 3
Literature Review
A short introduction to your topic
Augmented reality technology is used preproduction and also already here in the iPhone in
current times. AR is an overlay regarding digital content into real-world via the screen. It also
provides the modern method for engaging with the customer's en masse as well as, further blurs
the line about the advertisement. However, brands should be useful, relevant as well as,
entertaining to be successful. In addition to this, AR should not be implemented as a device; it
could be implemented for supporting drive similarity through creating everyday life that small
bit easier as well as, wholly fetches to bit of magic into the globe (Zhang, et. al., 2017).
Video production has a requirement of twist hence company needs to create a unique video
format native related to AR. Moreover, video is a developed storytelling and marketing
techniques that only have a higher impact on the period of social media. Furthermore, the
company should spend thousands on professional videos in order to get across their message as
well as entertain their customers. It makes total senses for leveraging the multimedia competency
of AR to demonstrate that valuable content (Dudley, Vertanen, and Kristensson, 2018).
Description of a repeatable search process
The give repeatable search process is used in the literature review:
Review planning:
In this phase, the researcher makes planning for reviewing the efforts and training practices. It
also focuses on making communication regarding what set of quality paper will be used, how to
read results and introduction to eliminate biases from the research study.
Question formulation:

RESEARCH METHOD 4
In this stage, the researcher defines the research questions regarding augmented reality in video
production (Bahirat et. al., 2018).
Search strategy:
It is the third step where the researcher defines the review scope as well as, search strings.
Selection process:
In this step, the researcher defines the exclusion as well as, inclusion criteria by considering the
article abstracts, titles, keywords, and conclusions to evaluate utility.
Strength of the evidence:
In this phase, the researcher focuses on making a high-quality paper. For this, the researcher
focuses on citations and journal rankings.
Analysis:
In this section, the researcher extracts the evidence through the selected paper. It could be
challenging for research scholars but careful readings as well as, consideration of citation would
be supportive for overcoming these challenges (Ch’ng, Cai, and Leow, 2019).
Synthesis:
In this phase, the researcher needs to make structure regarding the evidence in order to draw the
conclusion,
Process monitoring:
This is the last stage where the researcher ensures the process is complete and repeatable (Zhang,
et. al. 2017).
Appropriate searching techniques
An article must have good research question

RESEARCH METHOD 5
A significant research question helps to develop article more focused on research concern that is
allocated to the researcher. Moreover, a significant research question creates more interesting to
the reader in order to learn those articles. Along with this, a well-specified research question
contains the aim of the article, key ideas about the article as well as demonstrates the research
scope. This question depicts the readers regarding the purpose of the article and the aim of the
author. Articles that are containing literature search has a sound research question and it is
essential for a good article (Bahirat et. al., 2018).
Quality of writing
Quality related to writing is an essential concept for an article. Moreover, quality of writing
enables the reader for developing knowledge about the concept that the author is creating efforts
for interacting.
The content related to the article must be understandable, specific as well as easier to recognize.
The article that is entailed into literature survey has authorized as well as unquestionably
provides the facts about the methodology of the process (Schmidt-Daly, Amburn, and David,
2016).
Articles should not be too old
Articles that are too old cannot be considered as sound in the literature review. Furthermore,
technology is growing rapidly because old technologies are outdated as well as it could not be
practiced any longer. Citing the old article that is outdated could create a negative result for a
literature review (Ch’ng, Cai, and Leow, 2019). The article should have high-quality research
methodology as well as, sound content. Since, a technology that is used in such article is
outdated hence advance technology is increasing each year due to no exercise of older

RESEARCH METHOD 6
technology. Articles that are involved in the literature review is relatively related to advanced
technology, which is currently evolving (Pai, Yap, and Singh, 2015).
Review of literature
Emerald
Keywords used to
search in Emerald
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
176 articles found
Papers found helps to
identify the role of
augmented reality in
video production.
Impact of augmented
reality in video
production
Years used from
2015-2019
177 articles found
Papers found helps to
identify the impact of
AR in video
production.
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
114 papers found
A small number of
papers found
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
152 papers found Papers found helps to
find out challenges of
applying augmented
reality in video
production.

RESEARCH METHOD 7
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
67 papers found
A small number of
Papers found.
ACM Search
Keywords used to
search in ACM
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
9870 articles found
A maximum number
of papers found.
Impact of augmented
reality in video
production
Years used from
2015-2019
9870 articles found
including articles and
journals
A maximum number
of papers found.
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
8897 papers found
Moderate papers
founds
Challenges of
applying augmented
reality in video
Years applied filtered
from 2015-2019
9877 papers found Many papers found
that helps to find out

RESEARCH METHOD 8
production
the hacking types.
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
9956 papers found
A maximum number
of papers found.
Sage Journals
Keywords used to
search in Sage
Journals
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
Total of 1395 sage
journals found
Moderate papers
found that helps to
find out the role of
AR in video
production.
Impact of AR in
video production
Years used from
2015-2019
925 articles found
including articles and
journals
A moderate number
of papers found.
Factors affecting
augmented reality in
Years applied filtered
2015-2019
714 papers found A moderate number
of journals found.

RESEARCH METHOD 9
video production
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
1197 papers found
Many papers
addressed that is
supportive for
identifying
challenges of
applying AR in video
production
Strategy to overcome
challenges of
applying AR in video
production
Years applied filtered
from 2015-2019
Only 14 paper found
Less number of
Papers found.
ScienceDirect
Keywords
implemented to
search in
ScienceDirect
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons
Role of augmented
reality in video
production
Years used from
2015-2019
Total of 112 review
articles found
Moderate papers
found
Impact of augmented Years used from 107 articles found Many papers found

RESEARCH METHOD 10
reality in video
production
2015-2019
including articles and
journals
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
38 papers found Less paper found.
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
Only 78 papers found
Moderate papers
found.
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
43 papers found Fewer papers found.
IEEE
Keywords used to
search in IEEE
Filters used to refine
the search
Results i.e. no. of
papers found
Comments or
reasons

RESEARCH METHOD 11
Role of augmented
reality in video
production
Years used from
2015-2019
Only 3 papers found Fewer papers found
Impact of augmented
reality in video
production
Years used from
2015-2019
Only 2 results found
including articles and
journals
fewer papers found
Factors affecting
augmented reality in
video production
Years applied filtered
2015-2019
Only 1 paper found
A small number of
papers found.
Challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
Only 1 paper found fewer papers found
Strategy to overcome
the challenges of
applying augmented
reality in video
production
Years applied filtered
from 2015-2019
No papers found No papers found
Inclusion or exclusion from the final list
Sr. No. Paper Include/Exclude Reason
1. Liao 2019. X Talks about future directions

RESEARCH METHOD 12
for mobile augmented reality
research. Not needed.
2. Taskiran 2019 X Not needed in this paper
3.
Pai Yap and Singh
2015

Talks about AR-based
programming, planning as
well as, simulation regarding
robotic cell of work.
4. Binger et al. 2017 
Needed to explain early
sentence productions with 5-
year-old children who apply
AR communication
5.
Caldera-Serrano and
León-Moreno 2016
X Not needed in this paper
6.
Tobar-Muñoz Baldiris
and Fabregat 2017

Talks about AR game-based
learning. It also focuses on
enriching with the experience
of students during reading
comprehension practices.
7.
Hsu Wenting and
Hughes 2018

Explains regarding creating
elementary digital literacy of
students through creation of
AR
8. Chen 2019. X Not needed in this paper
9. Chung Lee Kim and  Needed to explain role of AR