Digital Business & New Technologies: Analysis, Summary & Theories

This report provides a comprehensive summary of digital business and new technologies, with a focus on augmented reality (AR). It explores AR's role in enhancing customer experiences, particularly in retail, through 3D product previews, AR advertisements, and employee training. The report analyzes the benefits of AR, including its application in various sectors like retail, real estate, and healthcare. It also delves into the technological platforms like Apple ARKit, Vuforia, and MAXST. Furthermore, the report discusses relevant management theories, such as scientific management and human relations theory, and their impact on business operations. The conclusion highlights the importance of adopting AR for business growth and offers several recommendations for retail businesses to leverage AR for increased sales, customer satisfaction, and employee training. The report emphasizes the value of AR in providing immersive experiences and improving business efficiency.

Digital Business & New Technologies

Table of content
Summary from CW1
Conclusion from CW1 summary
Recommendation

Summary from CW1
Digital business and technology is used to create a new innovation for supporting the influence of internal
and external business. Now a days business are widely used augmented reality technology which is consider
as one of the best technology. This technology will increase the visuals elements and also their version of
real physical world which and business will achieve with the help of visual elements & other sensational
delivered in technology. The augmented reality technology is an enhanced version of the real physical world
which is achieved through the use of digital visual elements, sounds and stimuli delivery technology. It is
consider as a growing trend among companies including the mobile computing and business applications in
particular. Augmented reality will provide various kinds of benefits to its users. It will provide an mutual
experience in the real world in which the objects are occupy that will be achieve by effectively using the
digital visual elements. This technology is very important as it does not create an artificial environment but it
play with existing environment. This type of technology is widely used by the organisation for providing
better experience to their customers and increase their brand loyalty in the market.

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This technology will play an essential role for their users as it will increase the experience of its users as it will
attract their users to use this technology in an effective and joyful manner. User will motivate while using this
type of technology and also improve the efficiency of their work. Other than this it provide safety technology
for automobiles. Such as it is used in cars dashboards and provide a range of technical and travel information.
Augmented reality technology will increase the experiences of their customers as company use various
innovative programs which enhance their customers experience and also provide immersive and interactive
experience with their customers. The augmented reality technology will also important for publishing as it will
deliver more values to advertisement by offers measurable prints ads with available links to purchase. This
technology play an essential role in organisation as it provide a richer user experience. It is analysis that
augmented reality technology will increase the prescribed value of products and brands. Well implementing
this AR technology will convey innovation and responsiveness from forward-thinking brands. It is consider as
the best technology in the upcoming future trends and now a days widely used by many organizations.

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This type of AR technology is developed by using various present experience and various objectives which
are increased in the real time experience. This type of technology is mainly develop which will impact on
the various events and venues such as introduction of augmented reality smartphones which create more
opportunities to effectively communicate with more customers. Other one is better and more powerful AR
chipsets which increase the interest of consumers in AR. The augmented reality is beating VR in race as VR
is producing more powerful headsets and hardware which is applicable for all type of technology. While
development of AR for IOS will extend face pursuit. This type of development is consist in iPhones
processor and it is based on the IOS face detection system. Other one is multiuser experiences as AR is
developed for various double user which assist in recognize their own information. There are various
technology which are used in the augmented reality such as display systems, handheld, projection mapping,
virtual rental display and contact lenses. All these technology will make an effective augmented reality
which provide better experience to their users and also the customers of an organisation.

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The augmented technology will three important technology platform and software’s which are Apple ARKit
which is an augmented software development kit with iOS11 which is announced by the conference of Apple
global users. While other one is Vuforia which is an major portal site used in this technology including various
applications and improvement which has wide features such as it will allow to create customized Vu marks. Last
one is MAXST which include two development software such as 2D SDK and 3D SDK. These software will
consist coincident determination and functions for tracking those environment. This type of technology is widely
used by many organisation such as Walmart and Chipotle will use AR for providing better training to their
employees. Retail business are also used this technology for providing various top offers to their customers that
they will try the product before buying it. There are various organisation which are used AR technology such as
retail, real estate, tourism, interior design, training and education, health care and so on. It is an effective tool for
any organisation as it helps retail organisation to effectively sell their products and also increase their customer’s
satisfaction level and reduce their cost of business operations.

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There are various new and old management and business practices theories are available which help a manger
of an organisation to effectively manage their business operations. These theory will includes various rules
which provide right direction to successfully achieve the goal of an organisation. There are various theories
which define the digital technology and business such as scientific management theory and human relations
theory. Scientific management theory will assist in analyzing the different workflows so that the efficiency of
work and productivity of employees will increase. The main focus of this Taylor theory is on the beliefs and
attitudes of the people so that the objective of work will successfully achieve. It will increase the collaboration
between employees and higher authorities related to the teamwork and effectively achieve the goal of an
organisation. The other important theory is human relation theory which define that an organisation is a social
entity and they will require to maintain proper relation with employees so that the satisfaction level of
employees will increase and they will do work with their full efficiency. It is consider as an integrally part of
employee performance.

Conclusion
From the CW1 summary it is concluded that digital business will create new and effective brand value
and also innovate various new products or services. For growth and success of any business it is
important that they will adopt new digital technology rather that old technology. It is analysis that
augmented reality technology is an innovative digital technology which is beneficial for both the
organisation and their customers or users. It is analysis that it will provide better experience to their users
and also encourage them towards the work, while this type of digital technology will also provide various
safety technologies to automobile companies. AR is useful in providing better customers experience and
effectively use in publishing organisation advertisement. It is analysis that this type of technology is
developed with the help of various events and venues such as with the introduction of augmented reality
smartphones and better and more powerful AR chipsets which increase the interest of consumers and also
because of AR is beating VR in race.

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From the CW1 summary it is analysis that by developing this technology for IOS it will create more
opportunities for companies and clients also. It is analysis that augmented reality will use various type of
technology which make it more effective and efficient such as display system, project mapping, virtual
rental display and contact lenses. It is analysis that all these technology will attract more and more
customers towards the organisation product and service. Other than this it is analysis from this summary
that Apple ARKit, Vuforia, and MAXST technology platforms and software are used in augmented
reality. It is analysis that all types of technology whether it is a retail, tourism, healthcare, interior design
company and so on. It is analysis that AR helps organisation to provide batter satisfaction to their
customers which will increase their sales of products and services and also increase the profitability for
an organisation. For achieving higher success in a digital business organisation will require to efficiently
adopt this technology.

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From the above summary on CW1 it is concluded that it is a best tool for all business for achieving higher
growth and success in market and achieve competitive advantage with innovative technology in their sector. It
is analysis that the retail sectors will also use this type of technology as it provide supporting apps to display
and sell the business products. It is analysis that a retail business will efficiently use this technology for
enhancing the sales of products and attract customers towards their stores by providing better customer
experience. It is also used as providing effective training to employees of organisation as it is a best tool of
providing better experience. Other than this from the CW1 summary it is concluded that there are various
management and business practices theory which help an organisation in effectively managing their work and
successfully achieve the goal of an organisation. The CW1 summary will include two important theories which
are scientific management theory and human relation theory both play an essential role in improving the
performance of an organisation.

Recommendation
There are various recommendation in the context of retail business related to the augmented reality technology
which provide various growth opportunities to that organisation and also enhance the productivity and
profitability of an organisation.
 In context of a retail business it is recommended that will use AR experience in their advertisement which
directs the users to the additional web content, products video and coupons. By using augmented reality into
their advertisement company is able to attract more and more customers towards their products and services.
 In context of retail business it is recommended to business that they will adopt a strategy to provide 3D
product preview to their customers. By adopting this strategy their customers will try the product before
buying it. This will not only increase the customers experience but also reduce the returns of products back
to the stores. Which will help organisation in achieving higher growth and profitability.

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 In context of retail business it is recommended that they will use AR technology in providing training
to their employees. As this type of technology will provide the real time experience to their customers
which their customer to understand the work easily and quickly. Using this technology will better
increase the knowledge and skills of their employees. Organisation will include effective 3D
technology which provide real experience to their employees and which will enhance their
performance.
 Another important recommendation for selected business is that they will require to adopt and
visualizes product catalogs on their online stores because when a customer will buy product online
they have no sufficient knowledge about the product. Using this technology in their business will
provide a real-time experience to their customer as they can view of what the product would look like
in their place.