This report examines the strategic integration of augmented reality (AR) and virtual reality (VR) within the gaming industry. It begins with an executive summary and table of contents, followed by an introduction defining VR and AR technologies and their application in gaming. The report then presents a business model canvas tailored for VR and AR gaming, analyzing key partners, activities, value propositions, customer relationships, segments, resources, channels, cost structures, and revenue streams. A technology analysis explores current trends and advancements, including VR glasses and related accessories like 360-degree treadmills. The alignment of the business model with the value proposition is discussed, along with the identification of customer segments and a representative customer journey. The report concludes with a summary of findings and provides recommendations for enhancing the gaming experience, such as improved graphics and dedicated VR gaming devices. References to relevant research and articles are included.