Australian Smart College BSBMKG609 Marketing Plan Project Report

This document presents a comprehensive marketing plan project, addressing the requirements of BSBMKG609 at Australian Smart College. The project encompasses a detailed analysis of the cosmetics industry, including its growth and potential within the Australian market. It includes a SWOT analysis, PESTLE analysis, and identification of market opportunities like new product development, SEO implementation, and supply chain expansion. The project also considers associated risks, such as customer preferences and distribution costs. Further, it outlines marketing strategies, including key performance indicators (KPIs) to measure success, such as increased product awareness and sales growth. This project provides a practical application of marketing principles, offering valuable insights into developing and implementing effective marketing plans.