This report provides a comprehensive analysis of the business model of AusCann Holdings Ltd., an Australia-based company involved in the cultivation and distribution of medicinal marijuana. The report utilizes the Business Model Canvas to dissect the company's key partners, activities, value proposition, customer relationships, segments, resources, channels, cost structure, and revenue streams. It also explores the interrelationships between these components. Furthermore, a SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats, providing insights into its strategic positioning. The report identifies critical success factors and potential downside risks, particularly those related to government regulations. Finally, the report recommends specific changes to enhance the company's business activities and processes, such as website improvements and expansion into emerging markets.