BSBMKG514: Implement and Monitor Marketing Activities Report

This report analyzes the marketing activities of Aussie Toy Company Ltd, a leading toy manufacturer and retailer. The report begins by identifying two SMART marketing objectives focused on growth through supply chain management and customer satisfaction, alongside their measurability, attainability, relevance, and time-bound nature. It then examines key stakeholders including management, marketing managers, shareholders, strategic clients, and staff, detailing communication channels to ensure strategic objectives are met. Next, the report addresses potential legal issues across various marketing areas such as technology implementation, pricing, distribution, advertising, and sales promotion. Finally, it explores sales forecasting methods, specifically sales force opinion and market factor analysis, to enhance business performance and aid in effective decision-making. The report concludes with a bibliography of relevant sources.

Running head: IMPLEMENT AND MONITOR MARKETING ACTIVITIES
BSBMKG514: Assessment 1
Name of Students
Name of the University
Author Note

1
IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Task 1
The Aussie Toy Company Ltd was established in the early decade and is considered as
one of the most leading toy products manufacturing. Beside this the organization also focuses on
operating different retails stores for couple of years. Thus there is a need to identify the two
SMART marketing objectives that are needed for the organization.
Specific 1. The organization should grow through
excellence by managing the supply of
toy products
2. Providing proper satisfaction towards
the customers associated with the
organization
Measurable 1. In order to understand the growth of the
organization, it is important to
implement proper monitoring devices.
This will help in preventing the system
proper possible attacks.
2. CRM needs to be integrated within the
organization for providing proper
satisfaction.
Attainable 1. The first goal can be implemented with
proper resources. At present the
organization does not have proper

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IMPLEMENT AND MONITOR MARKETING ACTIVITIES
monitoring tool. However there is a
need to have proper resources.
This will help in meeting the needs of
the organization.
The goal is reasonable and will help in
successfully meeting the needs.
2. The CRM system needs to be
implemented
This is a measurable goal and can be
obtained properly
Relevant 1. With the implementation of this goal,
the performance of the organization
will increase
2. CRM will enhance the business
performance and will be able to meet
the organizational needs
Time bound 1. The first goal will be achieved within 2
months
2. The second objective will be achieved
within 5 months.

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IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Task 2
The key stakeholders those are associated with the Aussie Toy Company Ltd. are divided
into primary and secondary stakeholders. The primary stakeholders associated with management,
marketing manager, shareholders, and strategic clients, staff. On the other hand the secondary
stakeholders are system developer, CRM manager and strategic partners. Every stakeholder must
be made aware about the strategic objectives so that it becomes easy to meet the needs of the
organization.
The stakeholders that are needed to be managed efficiently with the organizational
activities are discussed below. With proper engagement it will become easy to attract the benefits
towards the organization.
Stakeholders name Channel of communication
Management Meeting
Marketing manager Group discussion
Shareholders Emails
strategic clients Emails or conferencing
staff Group meeting
system developer Meeting
CRM manager Meeting
Strategic partners Emails

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IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Task 3
 Marketing research: The marketing research area of the organization may face issues
with implementing proper marketing technology within the organization. The legal issues
that are used are improper implementation of technologies.
 Pricing: The sudden price increase within the organizational products will lead to a legal
issue. Legal issues can impact the performance of the organization.
 Place (Distribution): Legal issues may be faced with improper place distribution. Before
tying up with any retail industry or store it is important to follow the laws and procedure
so that it does not hamper any retail performance.
 Advertising: The organization needs to have proper advertising so that it can attract more
customers. With proper law it will become easy to manage the overall performance.
However, if the advertising organization fails to meet the needs of the company then it
will lead to legal issues. Thus there is a need to have proper law evaluation while
managing the performance.
 Sales promotion: Sales promotion is essential for achieving the market target. It can be
stated that with the use of proper analysis it becomes easy to meet the target. However
the sales promotion fails to meet the organizational objective than it will create issue.
Sales promotion needs to be done with appropriate sale team. In situation, such as the
sale team fails to manage the company standards than the organizational may face legal
issues.

5
IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Task 4
Sales forecasting methods are needed for enhancing the business performance. The two
techniques that are used for enhancing the business performance are market factor analysis and
sales force opinion.
 Sales force opinion: This method helps in managing the intermediate actions. This helps
in managing the knowledge in an efficient way and also ensures that proper facilities
towards the products are offered. This ensures that the salesmen are in touch with
consumers efficiently so that the sales can be estimated effectively.
 Market factor analysis: Market factor analysis is carried out for determining the factors
that are associated with managing the business performance. It is important to minimize
the number of factors that influences the market performance. Hence, before making
decision it is important to consider the price, competition and advertising. With the help
of this technique the organization will be capable of analyzing the market factors
effectively.

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IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Bibliographies
Andriof, J., Waddock, S., Husted, B., & Rahman, S. S. (2017). Unfolding stakeholder thinking:
theory, responsibility and engagement. Routledge.
Delmas, M. A., & Durand, R. (2018). Measuring Business Impacts on Well-being: A Goal
Oriented Approach. Compendium of Selected Papers on Measuring the Impacts of
Business on Well-Being and Sustainability, Organization of Economic Cooperation and
Development (2018).
Islam, M. R., & Al Amin, M. (2019). Implementation lean techniques for smart goal through
SWOT analysis.
Van Calster, T., Bossche, F. V. D., Baesens, B., & Lemahieu, W. (2020). Profit-oriented sales
forecasting: a comparison of forecasting techniques from a business perspective. arXiv
preprint arXiv:2002.00949.