This report provides a comprehensive analysis of Austin Fraser, a UK-based recruitment consultancy specializing in digital and automation services. The report begins with an introduction to small business enterprises and their contribution to economic development, highlighting the importance of adapting to change. It then presents a detailed profile of Austin Fraser, including its strengths (specific information, professional consultants, effective management) and weaknesses (lack of research, difficulty reaching potential customers), along with opportunities (emerging markets, financial availability) and threats (changes in legislation, certification processes). A comparative analysis with its competitor, Digiterra Group, examines financial performance, sales, marketing strategies, and technology usage. The report also proposes actions to overcome weaknesses, such as investing in research and improving communication channels, and suggests ways to maintain and improve performance by prioritizing customer needs, competitive pricing, and continuous improvement. Finally, it explores potential areas for business expansion, including diversification into new consultancy services like financial, IT, management, and legal advisory, to increase revenue and market share. The analysis underscores the importance of strategic planning and adaptation for sustained business success.