Business Plan: Austin Fraser Ltd

This report details a business plan for Austin Fraser Ltd, focusing on the integration of Corporate Social Responsibility (CSR) initiatives to achieve sustainable objectives. The report includes a project management plan covering cost, scope, time, quality, communication, risk, and resource allocation. A quantitative research methodology is employed, utilizing questionnaires to gather data from top management. The data analysis reveals key findings regarding employee awareness of CSR, its significance within the company, and the relationship between CSR activities and sustainable objectives. Recommendations for improving CSR activities are provided, emphasizing ethical practices, community engagement, and environmental sustainability. The report concludes by reflecting on the value of the research and the development of the author's research and analytical skills.

Managing success in business
plan

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise project aims and objectives for a Austin Fraser Ltd...................................................1
P2 Produce a project management plan that cover aspects cost, scope, time , quality,
communication, risk and resource for the project.......................................................................1
P3 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resource for the project.......................................................................2
TASK 2............................................................................................................................................3
P4 Quantitative research methods appropriate for meeting project aims and objective..............3
TASK 3..........................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques for project...................11
P6 Communicate appropriate recommendation as result of research and data analysis to draw
valid and meaningful conclusion...............................................................................................13

INTRODUCTION
In the present time, every business requires to gain sustainable possition and competitive
advantage so CSR is one of the activity for attain its objective. It have various benefits related to
social, economical, cultural and environmental for all stakeholder. The major objective of CSR is
to render the benefit to the society along with meeting the objective of organisation. It supports
the company's strategic objective, in particular the impact on the society and overcome the
negative impact on the environment. The following report is going to develop a business plan
with respect of Austin Fraser Ltd.
TASK 1
P1Aims and objectives of organisation
Aims
To implementing corporate social responsibility activities within organisations to meet
sustainable objective; A study on Austin Fraser Ltd UK
Objectives
 To understand the concept of corporate social responsibility for corporation.
 To Identify various corporate social responsibility activities carried out by companies.
 To determine the relationship between CSR activities and meet sustainable objective
 To recommend the criteria through which cited organisation can initiate CSR activities
with the aim of attaining sustainable objectives.
P2 Produce a project management plan that cover aspects cost, scope, time , quality,
communication, risk and resource for the project
Task Name Duration Start Finish Predecessors
Research project 79 days Mon 2/27/17 Thu 6/15/17
Planning 20 days Mon 2/27/17 Fri 3/24/17
Selection of research topic 9 days Mon 2/27/17 Thu 3/9/17
Developing problem statement 7 days Fri 3/10/17 Mon 3/20/17 3
Setting the time frame for the
allocation of resources 4 days Tue 3/21/17 Fri 3/24/17 4
Implementation 52 days Mon 3/27/17 Tue 6/6/17

Carrying out literature review 12 days Mon 3/27/17 Tue 4/11/17 5
Choosing research
methodologies 16 days Wed 4/12/17 Wed 5/3/17 7
Calculation of the costs 6 days Thu 5/4/17 Thu 5/11/17 8
Data analysis and interpretation 18 days Fri 5/12/17 Tue 6/6/17 9
Evaluation of outcomes 10 days Fri 5/12/17 Thu 5/25/17 9
Project closer 15 days Fri 5/26/17 Thu 6/15/17
Stating conclusion and
recommendations 8 days Fri 5/26/17 Tue 6/6/17 11
Proper documentation of results 6 days Wed 6/7/17 Wed 6/14/17 13
Submission of report 1 day Thu 6/15/17 Thu 6/15/17 14
P3 Scope, cost, time quality of the project

TASK 2
P4 Questionnaire for the survey method in the qualitative method
Demographic information
Name: __________________
Age: ________________
Gender: _________________
1. From how long you are working in Austin Fraser Ltd?
 Less than 3 year
 3 years
 4 years
 More than 4 years
2. Do you aware from the meaning of corporate social responsibility?
 Yes
 No
 Can’t say
3 Which one of the area of corporate social responsibility is more significant for Austin Fraser
Ltd?
 Environment protection
 Policy toward employees
 Relationship with customer and investors
 Relationship with the community
4 Does your company have separate allocation of funds for CSR implementation?
 Yes, always
 No, never
 Might be or might not be
5 What do you think that which one can be a main benefit of adoption of measure for CSR to
Austin Fraser Ltd?
 Enhancing corporate reputation
 Improving relationship with stakeholders
 To strengthen the sense of employee
 To attain sustainable business objective

6 Which one is the most important concrete action taken by Austin Fraser Ltd to involve in CSR
activities?
 Partnership projects of social solidarity
 Corporate voluntary
 Donations to organisations having social or environmental utility
 Organizing campaigns based on community issues
7. There is a relationship between CSR activities and attaining sustainable objectives of Austin
Fraser Ltd.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree
8. Please state your valuable suggestions through which Austin Fraser Ltd can improve its CSR
activities and able to attain sustainable business objectives.
______________________________________________________________________________
Theme 1: Some of the top management have worked in Austin Fraser Ltd from more than 4
years.
From how long you are working in Austin Fraser Ltd? Frequency Percentage
Less than 3 year 1 20
3 years 1 20
4 years 0 0
More than 4 years 2 40
Total 5 100

Findings and analysis: This section has referred that from the 5 respondent of top management
in the Austin Fraser Ltd company, 2 managers has worked from more than 4 year. On the other
hand only I respondent worked from last 3 year and one from less than 3 year. There is no any
respondent worked from last 4 year.
Theme 2: Some of the top management aware about the meaning of corporate social
responsibility
Do you aware from the meaning of corporate social responsibility? Frequency Percentage
Yes 3 60
No 2 40
Can’t say 0 0
Total 5 100
Less than 3 year 3 years 4 years More than 4 years
0
5
10
15
20
25
30
35
40
45
Column C

Finding and analysis- This section has referred that from the 5 respondent of the top
management in the Austin Fraser Ltd, 3 respondent are well aware about the meaning of
corporate social responsibility. From the 5 respondent only two are not aware about the CSR
concept. From this it has concluded that mostly respondent are well aware about the corporate
social responsibility. So it can be said that company can effectively carried out the corporate
social responsibility because they understand the meaning and its importance in the business
organisation.
Theme 3:Relationship with the community is more significant for Austin Fraser Ltd
Which one of the area of corporate social responsibility is more
significant for Austin Fraser Ltd? Frequency Percentage
Relationship with clients and suppliers 1 20
Relationship with the community 3 60
Environment protection 0 0
Policy toward employees 1 20
Total 5 100
Yes No Can’t say
0
10
20
30
40
50
60
70
Precentage

Finding and analysis:This section has refereed that in the Austin Fraser Ltd from 5 respondent
3 believes that relationship with the community is the most essential area of corporate social
responsibility. On the other hand 1 respondent believes that relationship with clients and supplier
are most significant area of corporate social responsibility of the Austin Fraser Ltd company.
Theme 4: Austin Fraser Ltd company have separate allocation of funds for CSR activities.
Does your company have separate allocation of funds for CSR
implementation? Frequency Percentage
Yes, always 3 60
No, never 1 20
Might be or might not be 1 20
Total 5 100
Relationship with clients and suppliers
Relationship with the community
Environment protection
Policy toward employees
0
10
20
30
40
50
60
70
Column C

Finding and analysis: This section has refereed that in the Austin Fraser Ltd company, from the
5 respondent, 3 believes that this venture have separate allocated its funds in the corporate social
responsibility. From the 5 respondent only one have not separate allocation of funds for CSR
implementation.
Theme 5:Enhance corporate reputation and to attain sustainable business objective is the main
benefit of adoption of measure for CSR to Austin Fraser Ltd.
What do you think that which one can be a main benefit of adoption
of measure for CSR to Austin Fraser Ltd? Frequency Percentage
Enhancing corporate reputation 2 40
Improving relationship with stakeholders 1 20
To strengthen the sense of employee 0 0
To attain sustainable business objective 2 40
Which one is the most important concrete action taken by Austin
Fraser Ltd to involve in CSR activities? 5 100
Yes, always No, never Might be or might not be
0
10
20
30
40
50
60
70
Precentage

Finding and analysis: This section has refereed that the main benefit of the adoption of measure
for CSR to Austin Fraser Ltd is enhancing corporate reputation and to attain sustainable
objective. From the 5 respondent,2 respondent believes that CSR have main benefit of enhancing
corporate reputation. On the other hand 2 respondents believe that to attain sustainable business
objective is another benefit of adoption of measure for CSR to Austin Fraser Ltd. So as per the
findings it can be said that cited venture can gain the advantage of the enhancing corporate
reputation and also achieve sustainable objective with in a time period with the help of corporate
social responsibility.
Theme 6: Partnership projects of social solidarity and corporate voluntary is the most important
concrete action taken by Austin Fraser Ltd to involve the CSR activities.
Which one is the most important concrete action taken by Austin
Fraser Ltd to involve in CSR activities? Frequency Percentage
Partnership projects of social solidarity 2 40
Corporate voluntary 2 40
Donations to organisations having social or environmental utility 1 20
Organizing campaigns based on community issues 0 0
Total 5 100
Enhancing corporate reputation
Improving relationship with
stakeholders
To strengthen the sense of
employee
To attain sustainable business
objective

Finding and analysis: This section refereed that in the Austin Fraser Ltd organisation, from the
5 respondent 2 respondent believes that partnership project of social solidarity is most important
concrete action taken by Austin Fraser Ltd to involve in CSR activities. On the other hand from
the 5 respondent, only 2 believes that corporate voluntary is the most important concrete action
taken by cited venture to involve the CSR activities.
Theme 7: Most of the respondent believes that there is a strong relationship between the CSR
activities and attaining sustainable objective of Austin Fraser Ltd
There is a relationship between CSR activities and attaining
sustainable objectives of Austin Fraser Ltd. Frequency Percentage
Strongly Agree 2 40
Agree 1 20
Neutral 1 20
Disagree 0 0
Strongly disagree 1 20
Total 5 100
Finding and analysis: This section referred that in the Austin Fraser Ltd organisation, from the
five respondent 2 respondent are strongly agreed that there is a strong relationship between the
0
10
20
30
40
Precentage

CSR activities and attaining sustainable objectives of Austin Fraser Ltd. Out of 5 respondent, 1 is
agree and 1 is strongly disagree that he is strongly disagree about the relationship between the
CSR activities and attaining sustainable objective of Austin Fraser Ltd. From this finding it can
be said that in the cited venture there are many people believes that there is a relationship
between the CSR activities and attaining sustainable objective. With the help of fulfilling social
corporate responsibility, company can attain its sustainable objective.
Strongly Agree Agree Neutral Disagree Strongly disagree
0
5
10
15
20
25
30
35
40
45
Precentage

TASK 3
P5 Research methodologies for the project
The present research has based on the study of the importance of corporate social
responsibility in the recruitment consultancy company. In order to conduct the investigation
sbout the Austin Frazer ltd researcher required to focus on the various methods of the research
methodologies For attaining this objective, scholar will follow these methods which are as
follows--
Research approach: Research approach permits the investigator to identify the right outcome of
the subject either by applying theories or hypothesis. It includes inductive and deductive research
approaches which assist researcher to perform the research work. While in the research, there is
presence of research question is known as inductive method (Panneerselvam, 2014). But when
the hypothesis frames to attain the research problem then deductive approach will use. In the
following research, researcher will consider inductive approach because whole study is based on
the research questions to find the solution of research question.
Research philosophy- This helps to investigator in development of existing knowledge about
the topic and provides effective idea. It allows the researcher to understand the research problem
in a right manner. There are two type of philosophy that is positivism and interpretivism. In the
interpretivism philosophy, the researcher has used various theories and findings in order to test
the subjective concepts. On the other positivism research philosophy can adopt while researcher

has able to consider over the main objective of the study (Silverman, 2016). In the current study,
scholar can use the positivism research philosophies for address the objective of investigation.
Research Design: It is a set of methods and process used in collecting and analysing measures of
the variables specified in the research problem. There are two kinds of research design that is
explore and descriptive. In the explore, scholar can use this style in order to get an effective
outcome of the study and find out the best solution. This helps in attaining the objective of
research.(Smith, 2015). It includes research question, design and data analysis that will be
applied to given topic. In the following investigation. The researcher will use the descriptive
research because the study is based on the survey and questionnaire related to the topic.
Research types: In the following research, the researcher will use Quantitative research type
under which researcher will use theoretical aspect, models, and concept in order to find out the
best solution of the subject.
Data collection; Data collection is an important part of the research project which have two kind
that is primary data collection and secondary data collection. The following project is based on
the study of the concept of corporate social responsibility in the Austin Fraser Ltd UK. In the
primary data collection, researcher can gather information with the help of structured
questionnaire. It includes both close and open ended questions (Taylor, Bogdan and DeVault
2015). On the other hand in the secondary data collection methodresercher will use the various
sources such as books, blogs, customer review, journals etc in order to understand the concept
and importance of corporate social responsibility and its implementation in the organisation to
attain sustainable objective (Leavy, 2016). In the following investigation, researcher will use
primary data collection method under which he/she prepare questionnaire for asking question
from top management in the organisation.
Sampling: Sampling is a process used in statistical analysis in which a predetermined number of
observations are taken from longer population. In the following project, the researcher will use
the non probabilistic sampling which dopes not involve random selection and probability
sampling does. In this manner, thee are various kinds of sampling such convince, purposive etc.
The following report is based on the purposive sampling under which researcher relies on his or
her own judgement when choosing members of population to participate in the study (Özerdem
and Bowd, 2016). The reason behind these sampling is that researcher want to identify the
importance of CSR activities and its implementation to attain the objective. In the following

research, the researcher will take the 5 respondent from the top management of the Austin Fraser
Ltd company.
Data analysis- Data analysis is process of inspecting, cleansing, transforming and modelling data
with the goal of discovering useful information, suggesting conclusions and supporting decision
making. It has multiple facets and approaches, encompassing diverse techniques under a variety
of names, in various business, science and social science domains. In other word it can be said
that data analysis is a process of evaluating data using analytical and logical reasoning to
examine each component of data provided. Majorly thee are two types of data analysis that is
qualitative and quantitative (Baskerville and Wood-Harper, 2016). The following research is
based on the qualitative data analysis under which transforms data into findings and there is no
fixed formula for the transformation. It is a range of processes and procedure used on the
qualitative data that have been collected to transform them into some form of explanation,
understanding or interpretation of the people and situation (English and Kirshner, 2016).
Qualitative data analysis plays an important role in the research because it aid a researcher to
understand the underlying motions and provides a deeper meaning of circumstances and reasons
for things. The major reason behind the selecting qualitative data analysis is that the following
research is based on the understanding or interpretation of the people and situation that are being
investigated.
P6 Communicate appropriate recommendation as result of research and data analysis to draw
valid and meaningful conclusion
As per the above discussion in the following research project it has been founded that Austin
Fraser Ltd company, has effectively participate in the corporate social responsibility but still it
has some need to improvement in the activities. Following are some recommendation through
which company can improve its corporate social responsibility-
 Company should taking into consideration into the ethical activities so as it can improve
its goodwill in the context of corporate social \responsibility (Okpara and Idowu, 2013).
 Corporation should consider the various aspect through which society can beneficial from
the company's activities. It should take consideration into the economical, social,
environmental aspect (Gainer, 2010).

 By organise the social programs for the society, company can improver the corporate
social image and enhance involvement in the corporate social responsibility.
 It should promote the education for the society and reduce child mortality and improving
maternal health.
 Company should enhance the vocational skill and enhance the employment also
 Company should provide or render the social business projects through which it can
promote the benefits for society (Carroll and Shabana, 2010).
 Company should develop such kind of policies and practices through which environment
and society both of them get advantage. There should not any activities and action
through which society can harm (Aguinis and Glavas, 2012).
 From the finding about the CSR many manager thinks that CSR is very effective so
Company should take consideration in organising the health and safety related activities
so as it can promote the benefits for employees in the organisation.
 From the finding about the CSR many manager thinks that CSR is very essential for
company so Organisation should gives the some contribution in improving the educations
and employment activities so as society can gain the advantage of it.
 Company should organise blood donation programs so as people can get the help at the
time of crisis.
 In order to implement corporate social responsibility, company can also give attention in
the reproductive and multi healthcare, supplementary nutrition projects (Okpara and
Idowu, 2013).
 By conducting the digital literacy and computer education, cited venture can gain the
effective image or goodwill in the corporate social responsibility (Du, Bhattacharya and
Sen, 2010).

Conclusion
From the above research project it has been concluded that Austin Fraser Ltd company
has effectively taken consideration into the corporate social responsibility. The researcher has
taken the conducted the data collection with the help of qualitative method. In this manner,

researcher has conducted the survey with the help of questionnaire under which he/she asked
questions from the five respondent in the top management. The questionnaire has prepared on
the topic of corporate social responsibility and each respondent have to give the answer of those
questions. From the data collection it has been concluded that 5 respondent of top management
in the Austin Fraser Ltd company, 2 managers has worked from more than 4 year. On the other
hand only I respondent worked from last 3 year and one from less than 3 year. It has also
concluded that Relationship with the community is more significant for Austin Fraser Ltd.
Company have separate allocation of funds for CSR activities. Most of the respondent believes
that there is a strong relationship between the CSR activities and attaining sustainable objective
of Austin Fraser Ltd. Enhance corporate reputation and to attain sustainable business objective is
the main benefit of adoption of measure for CSR to Austin Fraser Ltd. From this research it has
been also concluded that
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objective and own learning
and performance
The following research provided the depth understanding and knowledge about the
corporate social responsibility in the organisation. From the following study I have learnt many
things which assist me in developing my skills and knowledge. In this research, I have gathered
the information from the questionnaire through which my analytical and observation skill has
developed. In the data analysis part in the project, my interpretation skill has also developed
because on the basis of the data collection or gathered information i have interpreted the
information. From this study, it has ascertained that the following research has assisted me in
developing my research and analytical skill because i have used various methods and concept in
order to identify the importance of corporate social responsibility in the organisation. My main
object is to identify the implementation of CSR in the company to attain sustainable objective.
From this report I have learnt that with help of corporate social responsibility, company can aim
sustainable objective. This research helps me in developing effective knowledge of CSR and its
impact on the company.

RESEARCH
Books &Journals
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
Silverman, D., 2016. Qualitative research. Sage.
Smith, J.A., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Özerdem, A. and Bowd, R., 2016. Participatory research methodologies: Development and post-
disaster/conflict reconstruction. Routledge.
Baskerville, R.L. and Wood-Harper, A.T., 2016. A critical perspective on action research as a
method for information systems research. In Enacting Research Methods in Information
Systems: Volume 2 (pp. 169-190). Springer International Publishing.
Rose, G., 2016. Visual methodologies: An introduction to researching with visual materials.
Sage.
Leavy, P., 2016. Essentials of transdisciplinary research: Using problem-centered
methodologies. Routledge.
Robson, C. and McCartan, K., 2016. Real world research. John Wiley & Sons.
English, L.D. and Kirshner, D., 2016. Changing agendas in international research in mathematics
education. Handbook of International Research in Mathematics Education [3rd Ed.], 3,
pp.3-18.
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Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
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