Business Plan: Austin Fraser Ltd

This report details a business plan for Austin Fraser Ltd, focusing on the integration of Corporate Social Responsibility (CSR) initiatives to achieve sustainable objectives. The report includes a project management plan covering cost, scope, time, quality, communication, risk, and resource allocation. A quantitative research methodology is employed, utilizing questionnaires to gather data from top management. The data analysis reveals key findings regarding employee awareness of CSR, its significance within the company, and the relationship between CSR activities and sustainable objectives. Recommendations for improving CSR activities are provided, emphasizing ethical practices, community engagement, and environmental sustainability. The report concludes by reflecting on the value of the research and the development of the author's research and analytical skills.

Managing success in business
plan

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise project aims and objectives for a Austin Fraser Ltd...................................................1
P2 Produce a project management plan that cover aspects cost, scope, time , quality,
communication, risk and resource for the project.......................................................................1
P3 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resource for the project.......................................................................2
TASK 2............................................................................................................................................3
P4 Quantitative research methods appropriate for meeting project aims and objective..............3
TASK 3..........................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques for project...................11
P6 Communicate appropriate recommendation as result of research and data analysis to draw
valid and meaningful conclusion...............................................................................................13

INTRODUCTION
In the present time, every business requires to gain sustainable possition and competitive
advantage so CSR is one of the activity for attain its objective. It have various benefits related to
social, economical, cultural and environmental for all stakeholder. The major objective of CSR is
to render the benefit to the society along with meeting the objective of organisation. It supports
the company's strategic objective, in particular the impact on the society and overcome the
negative impact on the environment. The following report is going to develop a business plan
with respect of Austin Fraser Ltd.
TASK 1
P1Aims and objectives of organisation
Aims
To implementing corporate social responsibility activities within organisations to meet
sustainable objective; A study on Austin Fraser Ltd UK
Objectives
 To understand the concept of corporate social responsibility for corporation.
 To Identify various corporate social responsibility activities carried out by companies.
 To determine the relationship between CSR activities and meet sustainable objective
 To recommend the criteria through which cited organisation can initiate CSR activities
with the aim of attaining sustainable objectives.
P2 Produce a project management plan that cover aspects cost, scope, time , quality,
communication, risk and resource for the project
Task Name Duration Start Finish Predecessors
Research project 79 days Mon 2/27/17 Thu 6/15/17
Planning 20 days Mon 2/27/17 Fri 3/24/17
Selection of research topic 9 days Mon 2/27/17 Thu 3/9/17
Developing problem statement 7 days Fri 3/10/17 Mon 3/20/17 3
Setting the time frame for the
allocation of resources 4 days Tue 3/21/17 Fri 3/24/17 4
Implementation 52 days Mon 3/27/17 Tue 6/6/17

Carrying out literature review 12 days Mon 3/27/17 Tue 4/11/17 5
Choosing research
methodologies 16 days Wed 4/12/17 Wed 5/3/17 7
Calculation of the costs 6 days Thu 5/4/17 Thu 5/11/17 8
Data analysis and interpretation 18 days Fri 5/12/17 Tue 6/6/17 9
Evaluation of outcomes 10 days Fri 5/12/17 Thu 5/25/17 9
Project closer 15 days Fri 5/26/17 Thu 6/15/17
Stating conclusion and
recommendations 8 days Fri 5/26/17 Tue 6/6/17 11
Proper documentation of results 6 days Wed 6/7/17 Wed 6/14/17 13
Submission of report 1 day Thu 6/15/17 Thu 6/15/17 14
P3 Scope, cost, time quality of the project

TASK 2
P4 Questionnaire for the survey method in the qualitative method
Demographic information
Name: __________________
Age: ________________
Gender: _________________
1. From how long you are working in Austin Fraser Ltd?
 Less than 3 year
 3 years
 4 years
 More than 4 years
2. Do you aware from the meaning of corporate social responsibility?
 Yes
 No
 Can’t say
3 Which one of the area of corporate social responsibility is more significant for Austin Fraser
Ltd?
 Environment protection
 Policy toward employees
 Relationship with customer and investors
 Relationship with the community
4 Does your company have separate allocation of funds for CSR implementation?
 Yes, always
 No, never
 Might be or might not be
5 What do you think that which one can be a main benefit of adoption of measure for CSR to
Austin Fraser Ltd?
 Enhancing corporate reputation
 Improving relationship with stakeholders
 To strengthen the sense of employee
 To attain sustainable business objective

6 Which one is the most important concrete action taken by Austin Fraser Ltd to involve in CSR
activities?
 Partnership projects of social solidarity
 Corporate voluntary
 Donations to organisations having social or environmental utility
 Organizing campaigns based on community issues
7. There is a relationship between CSR activities and attaining sustainable objectives of Austin
Fraser Ltd.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree
8. Please state your valuable suggestions through which Austin Fraser Ltd can improve its CSR
activities and able to attain sustainable business objectives.
______________________________________________________________________________
Theme 1: Some of the top management have worked in Austin Fraser Ltd from more than 4
years.
From how long you are working in Austin Fraser Ltd? Frequency Percentage
Less than 3 year 1 20
3 years 1 20
4 years 0 0
More than 4 years 2 40
Total 5 100

Findings and analysis: This section has referred that from the 5 respondent of top management
in the Austin Fraser Ltd company, 2 managers has worked from more than 4 year. On the other
hand only I respondent worked from last 3 year and one from less than 3 year. There is no any
respondent worked from last 4 year.
Theme 2: Some of the top management aware about the meaning of corporate social
responsibility
Do you aware from the meaning of corporate social responsibility? Frequency Percentage
Yes 3 60
No 2 40
Can’t say 0 0
Total 5 100
Less than 3 year 3 years 4 years More than 4 years
0
5
10
15
20
25
30
35
40
45
Column C

Finding and analysis- This section has referred that from the 5 respondent of the top
management in the Austin Fraser Ltd, 3 respondent are well aware about the meaning of
corporate social responsibility. From the 5 respondent only two are not aware about the CSR
concept. From this it has concluded that mostly respondent are well aware about the corporate
social responsibility. So it can be said that company can effectively carried out the corporate
social responsibility because they understand the meaning and its importance in the business
organisation.
Theme 3:Relationship with the community is more significant for Austin Fraser Ltd
Which one of the area of corporate social responsibility is more
significant for Austin Fraser Ltd? Frequency Percentage
Relationship with clients and suppliers 1 20
Relationship with the community 3 60
Environment protection 0 0
Policy toward employees 1 20
Total 5 100
Yes No Can’t say
0
10
20
30
40
50
60
70
Precentage

Finding and analysis:This section has refereed that in the Austin Fraser Ltd from 5 respondent
3 believes that relationship with the community is the most essential area of corporate social
responsibility. On the other hand 1 respondent believes that relationship with clients and supplier
are most significant area of corporate social responsibility of the Austin Fraser Ltd company.
Theme 4: Austin Fraser Ltd company have separate allocation of funds for CSR activities.
Does your company have separate allocation of funds for CSR
implementation? Frequency Percentage
Yes, always 3 60
No, never 1 20
Might be or might not be 1 20
Total 5 100
Relationship with clients and suppliers
Relationship with the community
Environment protection
Policy toward employees
0
10
20
30
40
50
60
70
Column C

Finding and analysis: This section has refereed that in the Austin Fraser Ltd company, from the
5 respondent, 3 believes that this venture have separate allocated its funds in the corporate social
responsibility. From the 5 respondent only one have not separate allocation of funds for CSR
implementation.
Theme 5:Enhance corporate reputation and to attain sustainable business objective is the main
benefit of adoption of measure for CSR to Austin Fraser Ltd.
What do you think that which one can be a main benefit of adoption
of measure for CSR to Austin Fraser Ltd? Frequency Percentage
Enhancing corporate reputation 2 40
Improving relationship with stakeholders 1 20
To strengthen the sense of employee 0 0
To attain sustainable business objective 2 40
Which one is the most important concrete action taken by Austin
Fraser Ltd to involve in CSR activities? 5 100
Yes, always No, never Might be or might not be
0
10
20
30
40
50
60
70
Precentage

Finding and analysis: This section has refereed that the main benefit of the adoption of measure
for CSR to Austin Fraser Ltd is enhancing corporate reputation and to attain sustainable
objective. From the 5 respondent,2 respondent believes that CSR have main benefit of enhancing
corporate reputation. On the other hand 2 respondents believe that to attain sustainable business
objective is another benefit of adoption of measure for CSR to Austin Fraser Ltd. So as per the
findings it can be said that cited venture can gain the advantage of the enhancing corporate
reputation and also achieve sustainable objective with in a time period with the help of corporate
social responsibility.
Theme 6: Partnership projects of social solidarity and corporate voluntary is the most important
concrete action taken by Austin Fraser Ltd to involve the CSR activities.
Which one is the most important concrete action taken by Austin
Fraser Ltd to involve in CSR activities? Frequency Percentage
Partnership projects of social solidarity 2 40
Corporate voluntary 2 40
Donations to organisations having social or environmental utility 1 20
Organizing campaigns based on community issues 0 0
Total 5 100
Enhancing corporate reputation
Improving relationship with
stakeholders
To strengthen the sense of
employee
To attain sustainable business
objective

Finding and analysis: This section refereed that in the Austin Fraser Ltd organisation, from the
5 respondent 2 respondent believes that partnership project of social solidarity is most important
concrete action taken by Austin Fraser Ltd to involve in CSR activities. On the other hand from
the 5 respondent, only 2 believes that corporate voluntary is the most important concrete action
taken by cited venture to involve the CSR activities.
Theme 7: Most of the respondent believes that there is a strong relationship between the CSR
activities and attaining sustainable objective of Austin Fraser Ltd
There is a relationship between CSR activities and attaining
sustainable objectives of Austin Fraser Ltd. Frequency Percentage
Strongly Agree 2 40
Agree 1 20
Neutral 1 20
Disagree 0 0
Strongly disagree 1 20
Total 5 100
Finding and analysis: This section referred that in the Austin Fraser Ltd organisation, from the
five respondent 2 respondent are strongly agreed that there is a strong relationship between the
0
10
20
30
40
Precentage