Research Report: Social Media and Customer Connection at Austin Fraser

This report examines the impact of social media on customer connection, using Austin Fraser as a case study. It begins with an introduction outlining the significance of social media in connecting with customers and provides background information on the research, including the role of social media for businesses. The research aims to determine the impact of social media, with specific objectives to define the concept, identify its importance for Austin Fraser, and evaluate potential issues. The methodology includes qualitative and quantitative research approaches, along with primary and secondary data collection methods. References to relevant literature support the analysis, providing a comprehensive overview of social media's role in customer engagement and business operations. The report provides a detailed framework for understanding how businesses can leverage social media to enhance their customer relationships.

Research
Project

CONTENT
 Introduction
 Background of research
 Research Aim
 Research objectives
 Research Methodology
 References

Introduction
As per current scenario, social media consider as an
important tool for connecting people who are living at
different areas. It played important role for companies and
individual as well because it help them in connecting with
each other. Mainly, social media is consider as a
marketing tool through which customers are easily aware
about the company products and services.

Background of research
A research is undertake with the aim of analysing in-depth
information towards the specific area and topic as well.
As it includes methodologies and various activities that
help researcher to draw a valid conclusion. For this
research, company is taken that it Austin Fraser which is
consultancy firm and provide solution for the issues that
faced by various companies.

Research Aim
Aim is important part of entire research because it helps
researcher to effectively consider the study in effective
manner. By this investigator can easily attain positive
outcomes. The main aim of this research is “To
determine the impact of social media in connecting with
customers. A case study on Austin Fraser.”

Research Objectives
 To determine the main concept of social media.
 To identify the importance of social media for Austin
Fraser in connecting with customers.
 To evaluate the major issues which can be face by
Austin Fraser at the time of implementing social media
in their operational activities.

Research Methodology
Qualitative research: This type of research is primarily
exploratory which is based on understating as well as
evaluating the motivation. It also provides insights into
the problem in order to develop an effective ideas.
Quantitative research:t used to quantify the issues by way to
generating numerical data which convert into usable
statistics.

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Primary research: Mainly this type of research is carried out
by various sources such as interview, questionnaire,
autobiographies and many more.
Secondary research: This type of data collection method is
also important in which investigator are depend of the
previous data which has already collected by another
person

References
Kumar, A. and et. al., 2016. From social to sale: The effects
of firm-generated content in social media on customer
behavior. Journal of Marketing. 80(1). pp.7-25.
Edosomwan, S. and et. al., 2011. The history of social media
and its impact on business. Journal of Applied
Management and entrepreneurship. 16(3). pp.79-91.

Thank You