This report provides a detailed analysis of Australia's population growth between 2006 and 2016, examining the key components of population change, including births, deaths, and migration. It explores the factors influencing these trends, such as fertility rates, mortality rates, and international migration intakes, and discusses their impact on the age structure and geographic distribution of the population. The report further investigates how these demographic shifts have influenced the Australian business environment, focusing on the influence of income, age, geographic region, and migration on business strategies and consumer behavior. The analysis incorporates data from the Australian Bureau of Statistics and other reliable sources to provide a comprehensive understanding of the relationship between population dynamics and the business landscape in Australia, including generational changes in customer behaviour and changing household composition.