Chocolate Manufacturing Report: Market Analysis, Australia

This report provides a comprehensive analysis of the chocolate manufacturing industry in Australia, examining its market size, key players, and critical success factors. The research highlights the increasing consumer demand for premium chocolates and the growing influence of e-commerce in expanding market reach. The report identifies major market participants and emphasizes the significance of differentiated products and economies of scale for success. The research methodology includes direct interviews with industry stakeholders and the collection of secondary data from published sources. The report also discusses the importance of effective marketing strategies and the role of supply chain and logistics in the industry.

CHOCOLATE MANUFACTURING IN AUSTRALIA

THE MARKET SIZE OF CHOCOLATE
MANUFACTURING IN AUSTRALIA

 There is an increasing consciousness among the
customers that is leading to an increased demand
for premium chocolates in the Australian market.
 There is continuously increasing usage of e-
commerce in this sector and therefore improving
the reach globally (Evan, 2019).

THE COMPANIES THAT ARE THE
MAJOR PARTICIPANTS

 In order to collect all the information direct
interviews were conducted with these market
players and data was also collected on the
competitors of the company (Pulker, Scott &
Pollard, 2018).
 Secondary data related to the same was
collected by ways of various published books
and others.

CRITICAL SUCCESS FACTORS FOR THE
CHOCOLATE MANUFACTURING
INDUSTRY
 Critical success factors are- marketing of
differentiated products and services, economies
of scale and scope.
 Companies that want to become successful in
Australia need to focus on production of
differentiated products (Yang, Gemming &
Rangan, 2018).
 Further the companies need to focus upon
economies of scale benefits that can be got
from producing the chocolates in mass or in
bulk.

REFERENCES
 Evan, A. R. A. (2019). Factors affecting consumers
buying confectionery products (Chocolate).
 Pulker, C. E., Scott, J. A., & Pollard, C. M. (2018).
Ultra-processed family foods in Australia: nutrition
claims, health claims and marketing
techniques. Public health nutrition, 21(1), 38-48.
 Yang, S., Gemming, L., & Rangan, A. (2018). Large
Variations in Declared Serving Sizes of Packaged
Foods in Australia: A Need for Serving Size
Standardisation?. Nutrients, 10(2), 139.