Strategies to Enhance Australia's Food Export Market for CSIRO

This report examines Australia's food export market, focusing on strategies to add value and sophistication, particularly within the Asian market. It begins with an introduction highlighting the importance of food quality and standards, and the role of CSIRO in regulating and promoting Australia's food industry. The discussion section emphasizes the importance of understanding market requirements and consumer preferences, especially in the context of rising concerns about food safety in Asia. The report identifies key aspects of the market, including the growing demand for imported products due to a lack of trust in local options. It then explores specific marketing strategies, such as tailoring products to meet local needs, offering a wide range of health-focused products, and leveraging digital platforms. The report concludes that by focusing on these strategies, Australia's food products can achieve greater success in the Asian market, with CSIRO playing a crucial role in guiding organizations towards effective marketing outcomes. References to relevant research and reports are also included to support the analysis.

Running head: AUSTRALIA’S FOOD EXPORT MARKET
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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Aspects of Market........................................................................................................................3
Marketing Strategies....................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Introduction
Food is an integral part of our lives without which the human body cannot survive. It is,
thus, very important to consume the right kind of food, consisting of proper components. These
components provide nutrients to our body, which are required for growth and sustenance.
Healthy food consumption is the key to avoid harmful substances, which only cause risks and
health hazards. Maintaining a good balance in food consumption helps us achieve well-being and
fitness. This collective consciousness will always help us build a great family life as well as
healthy societal structure. In Australia, CISRO, a government corporation runs research and
evaluates the biological benefits of food, alongside many of their operations in order to regulate
national and international commonwealth.
In this paper, we would discuss Australia’s food and export market in order to have
an improved global approach.
Discussion
The primary aspect which must be kept in mind while approaching the food market is the quality
and standard of food products. The health and well-being of the consumers are of vital
importance. Thus, quality and standards of food are to be met in order to assure the consumers of
their authenticity and functions. The Science and Industry Research Act of 1949 states that the
functions which CISRO must follow, should be rooted in benefiting Australia’s Community and
Standards. It also aims to manage and lay out methods for Australia’s domestic and global
marketing programs to help build a better economy (Butler et al. 2015). The assurance of
authenticity of products is the most suitable way to hit the market, which Australia thrives on,

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even globally. However, recognizing the strengths and weaknesses are important to amplify their
export market. CISRO can regulate and help build a deeper view in order to approach the global
market, with the promise of delivering high quality products.
Aspects of Market
The ultimate way to add value and sophistication to the products being made available to
the global market, is to understand the requirements and competitive forces existing already in
the market. Consumption of food has become a determining factor for social, economic roles for
people and ultimately for lifestyle. A close look into how the demands and preferences of
Australian people are being satisfied, will reveal an important role being carried out by CISRO.
CISRO has provided measures for the industry and organizations with which they can help them
add value to their products. In order to add value and deliver high quality products,
acknowledging the market which being addressed, is being important. It is essential for the
Australian Business Companies to acknowledge such consumer expectations and distinct
marketing approaches to compete the global market space (Xia and Nelson 2018). A prime issue
in Asia’s market, currently, is the reducing safety in food. This condition is escalating everyday
leading to a growing situation for the demand of alternatives. The scarcity is only opening
opportunities for imported products. The scope for the exported products is expanding every day
because there is limited options among the food options available in Asia. There is a looming
distrust from the consumers which is overshadowing the internal market scenario for which there
is a growing acceptance from the consumers for imported products (Walker 2017). This shifting
preference from local products to imported products opens great scopes for the Australian export
chain to extend their business into the Asian continent by acknowledging their expectations.
They seek authenticity from the imported food rather than the local products as it is no longer

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being met. There is a noticeable expansion of Australian food market in countries like Korea,
Indonesia and Japan, as they are trusting the Australian brands for having safe and high quality
standards. The customers in the Asian countries are acquiring products offering combinations
which match their need (Baker and Friel 2016). This trend can be traced in the Chinese market
regarding the reception of milk power for babies. The Chinese people are very aware about
safety and security as there were accounts of deaths, rising every day. A report showed an
account of at least six infants dying due to the high content of chemical melamine in milk
powder, in 2008 (McCarthy 2015). Thus, the guarantee of high quality products broaden the
scope for the Australian products in the Asian market.
Therefore, high traceability and regulations can be taken forward by streamlining the area
of focus, and strategizing efficiently for better marketing outcomes. As Australia can be
regarded highly for being a hub to exemplary food science with nutritional expertise,
technological advancement to add value to products and classic enhancement programs for
consumer goods.
Marketing Strategies
The marketing procedures can be improved and enhanced as per the global standards by
paying attention to a few aspects. After utilizing the strengths which Australian market and
specialization already has, it can be further enriched to attain sustainability and consumer’s
satisfaction. CISRO can assist the organizations and industry to procure better strategies which
can be broadly be classified as follows:

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Food products which are made available in the Asian market, must be designed according
to the needs of the local people, which can qualify as the first way to assertive marketing. The
products which are making their way to the Asian continent and witnessing a demand, have
components which are required (Kelly et al. 2017). These expectations are not being met by the
local products. Thus, climatic and seasonal requirements are to be kept in mind while
manufacturing products and marketing is to be done efficiently. Products which are designed to
suit conditions of geographic and seasonal requirements will be benefitted more than the general
ones available in the market (Ridoutt et al. 2017). These conditions can be very different from
that of Australia. As a result, if their attention is drawn towards the availability of such food
products meeting seasonal requirements, it will see better profits.
The second strategy which can be adapted in order to optimize Australia’s export food
market in Asia, is by offering a wide range of products based of health requirements. These
products can be assimilated accordingly, to meet peoples’ requirement of healthy as well as
delicious food. The local market is failing to provide variety in healthy food. Therefore, if the
need is met according to the preferences and awareness of healthy food products, Australian
brands will get to broaden their prospects even better (Frenkel, Mamin and Greene 2016).
Marketing these products on social media and digital platforms alongside making them easily
available would develop trust and reliance from consumers, sooner and greater.
Conclusion
Therefore, it can be concluded that Australian food products will see witness better profit
if they are manufactured according to the needs of the Asian market. These requirements of
health standards, quality and control can be laid out by CISRO, which will help the organizations
manufacture products proficiently. Marketing these products with incredible content and skill on

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platforms where the targeted consumers are to be found. This will enable them with the
knowledge of such products existing in the market apart from the local options available.

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References
Xia, C. and Nelson, R., 2018. Exploring Australia's comparative advantage for exporting fresh
produce. Agricultural Commodities, 8(1), p.176.
Walker, G.S., 2017. Food authentication and traceability: An Asian and Australian
perspective. Food control, 72, pp.168-172.
Baker, P. and Friel, S., 2016. Food systems transformations, ultra-processed food markets and
the nutrition transition in Asia. Globalization and health, 12(1), p.80.
McCarthy, B.L., 2015. Trends in organic and green food consumption in China: Opportunities
and challenges for regional Australian exporters. Journal of Economic & Social Policy, 17(1),
p.6.
Kelly, M., Seubsman, S.A., Dixon, J., Banwell, C. and Sleigh, A., 2017. Integrating Food and
Nutrition Security in a Middle‐Income, Globalized, Food‐Exporting Nation: Thailand's Food
Policy Challenge. World Food Policy, 3(2-1), pp.5-31.
Ridoutt, B., Baird, D., Bastiaans, K., Darnell, R., Hendrie, G., Riley, M., Sanguansri, P., Syrette,
J., Noakes, M. and Keating, B., 2017. Australia’s nutritional food balance: situation, outlook and
policy implications. Food security, 9(2), pp.211-226.
Frenkel, S., Mamic, I. and Greene, L., 2016. Global supply chains in the food industry: Insights
from the Asia-Pacific region. ILO.
Butler, J.R.A., Slamet, A., Meharg, S., McEachern, S., Neilson, J. and Hajkowicz, S., 2015.
Australia-Indonesia Centre Megatrends: Agriculture and Food. Report prepared for the
Australia-Indonesia Centre, Monash University.