Food Market of Australia: Analysis, Trends, and Future Outlook

This report provides a comprehensive analysis of the Australian food market, examining its current state and future projections. It explores the role of CSIRO in driving innovation and sustainability within the industry, including its focus on high-quality, safe, and premium food products. The report discusses key enablers such as traceability and risk management, along with significant barriers like climate change, population growth, and global competition. It highlights the importance of global value chains and the growth of the Australian food market, including export trends. The report also incorporates marketing system theories like network and value-added marketing. Overall, the report emphasizes the need for sustainable practices, technological advancements, and governmental support to ensure the continued growth and resilience of the Australian food market.

Running head: FOOD MARKET OF AUSTRALIA
FOOD MARKET OF AUSTRALIA
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Executive summary
The purpose of the report is to study the food market of Australia as well as understand the
future position of the food market. From the study, it can be perceived that the Australian
food industry is leading in the global market as they are providing safe and premium products
to their consumers through scientific researches. However, certain environmental barriers
should be reduced to provide more sustainable food products to their consumers.

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Table of Contents
Introduction................................................................................................................................4
Roadmap of CSIRO...................................................................................................................4
Overview of food market of Australia.......................................................................................4
Enablers of the roadmap.............................................................................................................5
Barriers of the roadmap..............................................................................................................5
Projections of the food market...................................................................................................6
Marketing system theories.........................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
The worldwide food market is growing massively over the years, and Australia is no
exception. The future food market of Australia is advancing, and new technologies are
reducing the environmental impact of the food through edible and environmental friendly
packaging. The food market system is discussed in the study, which will aid to understand
the position of the food market in Australia. Australia is focusing on lowering the wastage of
the food products, thereby providing sustainable foods to the food market (Devin and
Richards 2018).
Roadmap of CSIRO
The primary roadmap of the food industry in Australia is to assist the Australian food
products and agriculture for growth. The deputy directors of CSIRO has been focused on
providing high-quality food products to the global market, which will meet the need of the
consumers. They also mentioned that Australia is in an excellent position to deliver high-
quality food products to its customers all across the globe. The roadmap of the industry is
also leading to reach its sustainable growth in the food sector. The roadmap of the industry is
focusing on the health and wellbeing of the consumers as well as they are focusing on
providing premium quality foods (Jie and Gengatharen 2019). They are also focused on
growing sustainability in the food industry, reducing the amount of waste.
Overview of food market of Australia
The food scientists are always researching to provide more sustainable food products
to the market. The quality of the growth of food and agriculture is surrounded by global
changes. Therefore, the scientists of Australia are researching to increase the global value
chains, quality, and healthier foods to the consumers (CSIRO 2017). Food Innovation
Australia Limited launched its plan outlining the vision of the industry as well as

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implementing necessary strategies to achieve the future of the food industry. Australia is
taking every possible advantage to emerge the export opportunities. With the changes in the
food market, the consumers are looking for different food products in the industry, which will
satisfy their demands. Australia has a significant impact on food export growth. Australia
exports nearly 40 billion food and beverages to the Asian countries (Williams 2017). Below
is the graph of food market in Australia.
Enablers of the roadmap
There are five key enablers of the roadmap assisting the food industry in achieving the
growth. The food scientists track any food that is in process in all stages of production,
increasing the quality of the food. Traceability of the food increases the food safety helping to
prevent and isolate contaminated products from reaching its customers. The food industries
of Australia manages risks in the food sectors, animal life and associated environmental risks
(Mangla et.al 2018). CSIRO provides maximum safety and implements various researches,

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which will increase the safety of food products. Food and Agribusiness are gathering market
information intelligently prioritising the food industry (Small 2017). They are also improving
the collaboration and knowledge related to the research, which is helping them to generate
efficiency and implement the changes in the global market effortlessly. Australian food
industries are researching to increase food safety, reducing the harm of contaminated food.
Barriers of the roadmap
There can be several barriers in the future of food supply that is noteworthy to mention.
The possible obstacles in the food industry are mentioned below.
 The primary barrier to the food market is climate change and scarcity of water. Global
warming is increasing day by day, which is expecting the effect on the food industry
by 2040. Extreme weather changes, changes in rainfall patterns and changes in
climate pattern is a matter of concern (Masud et.al 2017).
 The increase in the population are affects the food market of Australia by a
considerably. The population growth is increasing rapidly, which will affecting the
economy of the country.
 Disruption in the food production is affecting the industry. The price of food product
is also increasing rapidly affecting the people of the country. The demand for the food
will increase by 2050, which will require a 70% increase in the production of the
food.
 Degradation in the ecosystem is affecting the food industry will result in non-linear
changes. The shortage of resources will be a concern for the future food market.
Approximately 35% of global crop production is dependent on animal pollinators.

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 Another challenge that the food market can face is competition in the global market.
The competitions are increasing and will influence the global food market in
Australia.
Projections of the food market
The global value chains are connected with the customer. The growth of future food
market is dependable on the global value chain. The Australian market will grow by 4 to 5%
by 2021. The global edible product markets are also expected to grow over 520 million by
2023. The food market of Australia is increasing, and for the first time in history, the
Australian market value added accounted for the majority of the food export grown over 60
per cent in the three years. By 2030, it is expected that consumers will pay more for safe and
premium food products. The population of the world is expected to increase by 14% per
decade. The novel markets of food products in Australia is also growing at a successive rate
over a few years (Hogan 2017).
Marketing system theories
Network system: Network system of marketing is one such where the responsibility of
development of business lies in the hands of the distributor; however, this marketing system
occurs at multilevel as well owing to pay-outs in more than one level. Therefore the main
focus over here in this system lies on building of relationships between individuals. CSIRO
also promotes the Network system by joining information systems thereby gaining enough
data on its research areas where “Agriculture and Food” can be considered as a primary
research area.
Value added marketing theory: Value added marketing theory is nothing but rests on the
assumption of delivering more value to the customers above their expectation. CSIRO
stresses on this fact that more and more value should be delivered to its clients or users of its

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research information. In Australia, the “Joint Food Regulation System” under “The
Department of Health” also stresses on delivering better value to the customers and also urges
firms operating within the food industry to continuously innovate to develop greener
technologies in food production to achieve sustainable development.
Conclusion
The food market in Australia is growing, and the need for premium foods are
increasing. The Australian food market is focusing on innovating new technologies, which
will aid to provide environment-friendly and safe products to their consumers. The food
market of Australia is increasing the sustainability thorough, reducing the wastage of food.
The enablers of food and agricultural business are growing, which will provide long-term
sustainability in the industry. The government should take necessary actions to mitigate the
barriers of the food market. Proper researches should be done to make the food products more
safe and premium.

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References
CSIRO Futures, 2017. Food and agribusiness: a roadmap for unlocking value-adding growth
opportunities for Australia.
Devin, B. and Richards, C., 2018. Food waste, power, and corporate social responsibility in
the Australian food supply chain. Journal of Business Ethics, 150(1), pp.199-210.
Hogan, L., 2017. Food demand in Australia: Trends and food security issues.
Jie, F. and Gengatharen, D., 2019. Australian food retail supply chain analysis. Business
Process Management Journal.
Mangla, S.K., Luthra, S., Rich, N., Kumar, D., Rana, N.P. and Dwivedi, Y.K., 2018. Enablers
to implement sustainable initiatives in agri-food supply chains. International Journal of
Production Economics, 203, pp.379-393.
Masud, M.M., Azam, M.N., Mohiuddin, M., Banna, H., Akhtar, R., Alam, A.F. and Begum,
H., 2017. Adaptation barriers and strategies towards climate change: Challenges in the
agricultural sector. Journal of cleaner production, 156, pp.698-706.
Small, A., 2017. * CSIRO Agriculture and Food, Armidale, NSW, Australia;** Dr L Hewitt
Livestock Welfare, Franklin, TAS, Australia. Advances in Sheep Welfare, p.227.
Williams, G., 2017. Sustaining Australia's food and agribusiness sector. Food
Australia, 69(4), p.20.