Report: Public Health Promotion Campaign on Smoking Cessation

This report provides a comprehensive overview of a public health promotion campaign targeting smoking cessation within the Australian community. The report details the planning phase, including a brief about the campaign's focus on smoking-related health issues, the role of pharmacists in providing advice and support, and the campaign's significance to the local community. It identifies associated risk factors and methods to identify at-risk individuals, along with lifestyle and therapeutic interventions. The design phase outlines the campaign's organization, budget considerations, and value for money. The implementation phase covers marketing, staffing, community activities, and addresses potential barriers and enablers. Finally, the evaluation phase assesses the campaign's effectiveness. The report highlights the importance of pharmacists in this campaign and how it can benefit the local community.

Public health promotion campaign

Table of Contents
Introduction......................................................................................................................................3
Planning Phase.................................................................................................................................3
Brief about the campaign.............................................................................................................3
Role of pharmacist.......................................................................................................................4
Significance of the topic to the local community........................................................................5
Risk factor associated with the condition....................................................................................6
Selection of method to identify people at risk.............................................................................7
Lifestyle and therapies that may influence the risk factors..........................................................7
Design Phase....................................................................................................................................8
Organization of the campaign......................................................................................................8
Budget and value for money......................................................................................................10
Implementation phase....................................................................................................................11
Marketing and merchandising....................................................................................................11
Staffing.......................................................................................................................................12
Community activity....................................................................................................................12
Barriers and enablers..................................................................................................................13
Evaluation phase............................................................................................................................13
Conclusion.....................................................................................................................................15

References......................................................................................................................................17
Introduction
The report primarily discusses the role and activities of a health promotional campaign and how
it can affect the Australian society. In the discussion several other points like, public health
issues, role of pharmacy, role of the health care unit, the marketing of the campaign, the future
result of the campaign and so on are also discussed with specific illustrations. The risk factors
associated with the health campaign along with other obstacles and barriers are also discussed
and analyzed in this report. A health campaign involves people of a society and thereby the
lifestyle, the health condition, the socio-economic condition of the people also becomes
important.
Planning Phase
Brief about the campaign
The campaign will mainly focus on the issue related to smoking within Australians and it is one
of the most common reasons for premature death within the Australian society and how the
repeated smoking can cause associated health concerns. The common health problems associated
with Smoking are respiratory problems, cancer and cardiovascular problems as well as renal
problems; also the smoking can cause many associated health problems. The pharmacists can
help in combating the problem. The campaign will target the common people of the Australian
society and will also aim at spreadingawareness among the people about their addiction and the
social and health problems caused by it. Smoking a cigarette causes the body to come in contact
with more than 7000 chemicals, which are all dangerous and among them more than 50

chemicals are associated with cancer and cancer. Not only the smoker but the people inhaling the
fumes (passive smokers) especially children might become more prone to respiratory problems.
There are also problems like infertility in both men and women. Nicotine, the cause of addiction
among Smokers is hard to resist and makes it difficult to quite for people. While the campaign
will have several well trained doctors, nurses and pharmacists to make people know about the
adverse effects of the smoking and how it affects people around them, and encourages them to
quite the smoking habit. The campaign will be held in different localities, and will cover the
cities as well as the sub-urbanites of Australia (Siegel, 2000)
Role of pharmacist
A pharmacist pays a multiple roles in the health care system of a country and is responsible for
the betterment of the health of people. Pharmaceutical society of Australia is one of the leading

pharmacies in Australia and it can employ a number of pharmacists to perfectly address the
issues of Smoking and the use of Nicotine based products. The pharmacists can take active role
in the health care campaign and provide the patients with advice and insights that would help
them to see the ill effects of smoking at the earliest. They can also monitor that how people are
taking the advice and how they are trying to change their habits. Apart from this they can also
highlight the main reasons behind the problems associated with Nicotine use and the reason why
it is so hard to resist indulging in nicotine to the society and how that can be effectively
prevented. Diagnosis, prevention, healing are some of the issues that the pharmacists can address
(Organization, 2014).
Significance of the topic to the local community
The local community of Australia is not very much aware about this disease since it is not
somethinggrave or serious like other diseases. However, in recent times people are becoming

aware of the problems associated with cigarette smoking and are also finding ways to prevent it.
The area like coastal region of Queensland, Karridale, Innaloo and so on are mainly inhabitated
by people of poor income group and therefore they can afford to eat healthy and stay fit so as to
prevent smoking habits. Though in developed areas like, Perth, Melbourne and so on the people
are quite aware of this disease and also takes effective steps to prevent it (Ranc et al. 2014). Due
of low or poor economic condition of some communities, buying insulin becomes difficult for
them and that even leads to death. On the contrary the customers belonging from good income
group buys the best insulin as prescribed by the doctors or the pharmacists (Nunn, 2007).
Risk factor associated with the condition
There are some major risk factors that are associated with smoking. Over the time it damages the
large and the small blood vessels of human body along with brain, it damages the lungs and
causes heart to become damaged. It also is known to create renal problems, create

cancerousproblems. (Ranc et al. 2014).Resisting nicotine and stopping its use can have instant
effect on the body. However, Lung damage is the most important risk factor that is associated
with the use of cigarette and therefore to combat this problem it is essential that you do not use
cigarettes and resort to anti-nicotine medications to prevent you from getting addicted (Ulus,
2012).
Selection of method to identify people at risk
It is required that a person who already smokes each day or frequently must be tested through
chest X-rays and through checking their basic medical checkups. Several basic and simple
methods can be employed to identify people at risk by identifying the nicotine stains on nails and
teeth are clear indicators that a person smokes, also various other symptoms like coughing,
stained teeth, shortness of breath etc need to be checked Using X-Ray on a person’s chest can
show if there is any cancerous sections in his lungs (Grubisic, 2010)
Lifestyle and therapies that may influence the risk factors
A healthy lifestyle and quitting tobacco product usage can prevent various diseases and reduce
the effects of the onus’s that are present today like breathing problems, and coughing. These
need to be followed, along with good nutrition, good exercising habits and a complete stoppage
of use of tobacco. It is due to use of cigarettes and the nicotine products that people suffer from
various cardiovascular diseases and problems. However, other lifestyle therapies like reducing
the stress factor from life, consuming flax seeds, basil leaves and amla juice can reduce the risk
factor. Some free hand exercise and keeping the weight in control is also very effective in
reducing the chance of health problems (Bayless, 2011).

Design Phase
Organization of the campaign
The second step to creating an effective campaign is to plan effectively beforehand and make
amendments when required. The first step to the success of the campaign that is to be held in the
Australian cities and sub urban areas require the use of proper promotion. Any campaign needs
to be properly promoted so that people know about the drive and are able to take advantage of
the campaign. There is also the requirement that is to be aware of the right ways to reach more
people. Since most times, the Stop Smoking & Start Living Campaign will target local people
living within the radius of 5-8 kilometres, handing out brochures, leaflets and other educational
materials will be the right method. The first information that needs to be presented in these
brochures and materials is the need to be aware of the ill effects of smoking, how it is unhealthy
and affects life, as well as the fact that it can be stopped with proper care. Also there is a need to
make sure that the people reading it feel confident and assured that they can help themselves quit
smoking. It needs to be highlighted that free checkups will be done, the easy process for testing
how nicotine is affecting them and the benefits of quitting. There is also the need to provide
training for the staff, so that they know what they should expect and how they shall perform at

the campaign. Also there must a good mix of mediums to raise awareness about smoking, and
these should include the community and its members. The first step towards creating a campaign
is to create a concept which is easy to associate with your pharmaceutical company, and select a
theme and colour scheme to go with the issues as well as the brand image. For the campaign
supplies the needed resources must be marked and the whole sellers and manufacturers must be
emailed or contacted for supplies and discounts. Most people starting as low as 14 years till the
age of 70 can be smokers so they need to be made aware through the promotional methods. For
these campaigns the locations should include different communities and should help people
become aware of smoking and the ill effects, the different type of problems faced by smokers,
the methods that can be used for reducing and quitting smoking habits, and the methods to
decrease the adverse effects. Since free medication and methods for quitting nicotine shall be
provided, once they like the medication and its effects they shall use them afterwards, increasing
sales (Farrell, 2010).

Budget and value for money
The campaign also needs a budget and it should be created beforehand to keep all the expenses
and earnings tabulated and noted in a presentable way. Planning and creating a budget also
provides an easy method for the planners as well as volunteers to have a clear knowledge about
what they can spend and how they can save more. There are some costs that need to be estimated
for the campaign, and these include- the cost for (A) Brochure and leaflet printing (B) Cost for
location (C) Telephone and postage costs for invitation (D) Staff costs for training and other
costs that are short term costs but there are also long term expense like hiring a part time person
for consulting in the campaigns. There is also the need to evaluate the benefits of the campaign-
the needed short term benefits are gaining prospective customers, increasing brand awareness
and introducing new products and being aware of the various long term benefits that can be
derived from the campaigns. The success of these campaigns needs to be judged and if they are
successful, it can be used as a yearly or monthly as a promotional method.

Implementation phase
Marketing and merchandising
There were a number of marketing materials used for the Stop Smoking & Start Living
Campaign; these were distributed through people, and through the use of local communities and
community workers. One single campaign was preceded with several other campaigns in other
local communities with great results. The marketing products used were flyers – 1500 no’s and
brochures 900 no’s through the method of distributing in local community groups and through
the pharmaceutical company staff and workers. Also the use of newspaper articles were used to
highlight theStop Smoking & Start Living Campaigns as well as using schools and hospitals to
increase awareness abbot the event was done. There were other methods implemented tie

increase awareness; online giveaways were used as well as local newspaper ads were placed to
increase awareness.
Staffing
There is a need for great staff to handle the Stop Smoking & Start Living Campaigns as effective
and knowledgeable staff can handle the queries as well as know what to do with the people who
are coming for the testing and to take part in the discussions. There are various phases that need
to be followed; the first step is the promotional step, which was carried out by the company, as
well as the helping ion the actual event which was done by trained staff from the pharmaceutical
company as well as the community members who were trained to perform in the campaign. The
people were provided enough training to help them run the needed projects effectively and help
more people get screened in fast way. The staffing requirement was also completed through
assigning local healthcare providers, who were trained and provided special training to answer
all the queries that could arise from the people taking part in the activities.
Community activity
The community played important role in helping the healthcare professionals and the company
create better awareness about Smoking and the ill effects of it. Through the active participation
by the community leaders d the activities created by the members of the communities, the effects
of the campaign were able to reach more people than expected, a s well as created a nice way to
keep a close communication with the people,. This helped to lower the cost for hiring men for
the job as well as increased the number of people these community members referred afterward
doing their advice sessions. These were also helped through the methods to increase the methods
that were used by the community members to help other people gain insight into how they can
take help form the healthcare providers and get better advice and health facilities for their

smoking habits as well as associated health problems like cancer cardiovascular problems as well
as respiratory problems. The other effects were also through the sense of security that the local
people felt confiding their efforts to people they were aware as a community active participant.
Barriers and enablers
There were a lot of support from the people and the community but there were also a few barriers
that slowed down the community activities. Smoking is a common thing for the people in the
community and for people to be actually taking heed and listening to something that restricts
their use of nicotine was tough. Some people found it tough to get rid of their habit and were
happy to get follow up sessions to help them stay away from smoking. There is also the matter
that the community members of the area were quite supportive. There was a need for extended
marketing, which reduced the budget of the campaign and the lack of a properly equipped place
to conduct the camping made it a requirement to lease an area for the camping which increased
the spending for the company. While there were barriers, people and their support to help build n
awareness for smoking and its bad effects.
Evaluation phase
The Stop Smoking & Start Living Campaign was completed with great joy as the planned
amount of reach was exceeded and more people turned up than it was initially thought of. There
were quite a few happy patients who were delighted by the initiative and continued to stay in
touch with the pharmacy afterwards as well. The campaign was targeted at generating response
from around 1500 prospective patients who were expected to get their check-up done and
advised through the campaign, but the campaign received better results and got more than 2000
visitors throughout the Two day drive. The first and foremost expectation for the camping was to

create awareness within the people in the area to help them become aware of the different
problems associated with the use of nicotine based products like Cigarettes, the symptoms of
problems like Respiratory problems, renal and cardiovascular problems and when one should get
a screening done. The expected results were made, with community members and local social
workers generating great awareness through the marketing and awareness materials used by the
pharmacists. The total costs of the campaign include the staffing costs, cost for venue booking,
decoration and accommodation, cost for the pharmaceutical supplies, as well as for food costs for
the people involved. Also the camping cost includes marketing costs, which were all necessary to
generate campaign awareness. For future events like this, in the same locality, significantly
smaller marketing costs shall be included, and this can also be lowered by using internet based
marketing tools, and also by conducting the camp the same time each year. The costs incurred
will be covered up through the follow up visits from the people as well as through the sales
generated through the people who took part in the campaign. But just creating the campaign will
not result in the sustainable results for the company. There needs to be follow up campaigns and
small quarterly or half yearly follow up campaigns or free screenings for people in order o keep
the effects of the campaign rolling. The flow-on effect of the camping was the increase in sales
about 25% in the following month and the next two months at 21% and 18% than usual. The
campaign’s success was that it was wholeheartedly appreciated by the people, and their
perceptions were also traced through a feedback form that was presented afterwards. These are
clear indicators of the success of the camping. Also the people participating were sent feedback
and follow up forms to gain insight into how they feel after being screened and being able to
understand the effects of the health condition. These people were presented with some clear
questions, the first were whether or not the people found the screening to be helpful for them,

and whether they felt comfortable in the screening process. The second was whether they knew
about smoking habits and its effects and also knew about the ways to find out about the
condition. Also the people were asked whether they have gained better insight into the way
smoking affects the health and how it can be controlled. There is also the requirement from the
pharmacy to create better sources for improving their feedback as well as use the feedbacks
provided by the people to implement in their future campaigns.
Conclusion
It is therefore understood that how a health campaign can be useful and helpful in reducing the
risk factors associated with smoking and also in spreading awareness among people. Several
methods to reduce usage and stop smoking also come into discussion and show that how it can
be useful for the society. However, the campaign also shows the role of the pharmacists and
pharmacy in developing the health condition of the Australian society along with some medical
facilities for them. The campaign not only spreads awareness about smoking but also shows how
it can severely affect the whole functioning of a human body.

References
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