Comprehensive Job Market Analysis: Career Paths in Marketing

This report provides an overview of the Australian job market, focusing on the marketing sector. It examines current employment trends, highlighting growth in healthcare, professional services, education, IT, and retail, while noting declines in mining and manufacturing. The report details the various marketing roles, including marketing managers, executives, product managers, and brand managers, along with their responsibilities and salary expectations. It also explores the significance of unpaid jobs, specifically volunteer opportunities with organizations like CARE Australia, and their contribution to society and the economy. The report discusses recruitment strategies, including the use of job portals and the author's preferred companies for employment, such as MEC Australia, Woolworths, Nous Group, and BirdsNest. The report also provides insights into the marketing field and career options.

Running Head: JOB MARKET ANALYSIS
JOB MARKET ANALYSIS
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Table of Contents
PART 1: JOB MARKET.................................................................................................................3
PART 2: PAID OCCUPATION......................................................................................................5
PART 3: UNPAID JOB...................................................................................................................7
PART 4: Recruitment......................................................................................................................9
Conclusion.....................................................................................................................................11

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JOB MARKET ANALYSIS
PART 1: JOB MARKET
This section provides an overview of the job market in Australia. AS per the statistics, it is
reported that people with job has increased in Australia by 38% over 17 years (Salt, 2017). This
suggests that approximately every one person in two people have a job in Australia. The statistics
also suggest that part time jobs have also grown in recent years (Salt, 2017). The reports suggest
that job market in Australia is strengthening, and there is decrease in the unemployment rates.
The growth is unanimous over Australia, and a sharp increase in job adverts is seen in most of
the Australian states and cities. The current employment trend sectors include: Healthcare,
Professional Services, Education, Information Technology, and Retail industry (VisaBureau,
2017). Whereas, other sectors like mining and manufacturing has seen some downfall (Sinibaldi,
2016).Significant increase is seen in the healthcare, and education sectors. A steady increase is
seen in the professional services and information technology sector. Also, a steady increase is
witnessed in the service sector as a result of the increasing customer support concerns. A slow
increase is seen in the construction sector, however, the mining sector has witnessed downfall,
majorly due to the need of skilled labour in the mining industry and the decrease in the unskilled
labour.
As per the job market reports, it is seen that healthcare has seen greatest job growth, as the
ageing population has pushed the demand for more nurses and carers. Also, the increasing food
habits and trends have stimulated the need for wellness and healthcare services (Sinibaldi, 2016).
The technological advancements and the latest trends and the increasing cyber frauds and
attacks, has increased the need for better cyber security and literacy. Moreover, most industries

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have adopted latest technologies for facilitating and automating various operations, which has
led to a further increase in the information technology sector. A sharp rise is also seen in the
design industry jobs like graphic designing, digital designing, and interior designing jobs.
Information technology also plays a major role in the web designing jobs. Additionally, the
increase in the online industry has also increased the IT industry job prospects. The next industry
that has seen growth is the education industry (Molloy, 2015). The growth in the school and
college population and the growth in the part-time teaching section have led to growth in the
teaching jobs. Moreover, the education industry has significantly contributed to the increase in
the part-time jobs. A sharp increase is seen in the professional services, like engineers, doctors,
managers and administrators (VisaBureau, 2017). Today, the organizations have become more
formal, increasing the job opportunities in various roles like administration, management,
marketing and sales. Apart from the professional services, the retail industry jobs have also seen
a significant increase. With the increasing lifestyle changes and the purchasing power, a sharp
increase has been witnessed in the retail industry jobs (Sinibaldi, 2016). Moreover, the online
retail industry, and the customer service industry has also seen a significant increase as a result
of the increase in the retail industry jobs.
PART 2: PAID OCCUPATION
I wish to make a career in marketing. Marketing field interests me particularly because of the
range of exposure and jobs it provides. Marketing field consists of plenty of jobs, and there are
different types of jobs based on the company and the field of marketing. The marketing jobs are
majorly client-oriented however; there are positions that don’t require the executive to work in
accordance with the client or customer. Marketing manager position is a senior marketing
position wherein the manager is more involved in managing the marketing team, or most of the

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marketing department, and plans the strategies for future growth. The marketing executive is the
position which is constantly in touch with the client, and handles the various client queries and
specifications. Apart from that, product marketing managers, and brand managers are not
directly in contact with the clients but would be largely involved with the brand and devise
strategies for brand promotion, and building a brand image (Lake, 2017). They deal with all the
product specifications and manage the product related changes and devise strategies for
promotion of specific products. Some of the most interesting roles in marketing include
advertising, event management, media planning, and advertising. Advertising and media
planning comprise of all the advertising and media campaigns that attract the consumers and help
the company enhance its brand image. The marketing jobs are considered as one of the most
challenging jobs (Lake, Careers: Jobs in Marketing, 2017).
To pursue a career in marketing a person must first either takes a bachelor’s degree in business
administration, and master’s degree in management studies with majors in marketing. Students
can also take online management courses to get a degree in management. Various universities
also provide certificate courses in marketing (Scherman, 2014). Thus, a person interested in
making a career in marketing should undertake management education, and relevant experience
in administration or sales will be an added advantage. The salary differences among marketing
jobs are as vast as the field itself.
The salary of the marketing job largely depends on the job description, relevant experience, and
qualifications and is also linked with the industry standards. The salary range increases with the
designations, and chief marketing manager or simply the marketing manager is the highest paid
job in marketing jobs (BusinessSchools, 2016). The salary of a CMO (Chief Marketing officer)
ranges between $80,000 and $ 260,000 (Glassdoor, 2017). The salary is highest based upon the

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relevant experience and the additional qualifications. The average salary of a marketing
executive in Australia is $67,000 (Glassdoor, 2017). The marketing executive is the entry level
position in marketing jobs and a marketing executive can get promoted to different positions in
marketing field based on his/her relevant experience in the field and interest. A marketing
executive may get promoted to a product manager, team manager, and a senior marketing
manager, and besides making a career in marketing, the marketing manager may also make
career in sales. The salary growth and career growth prospects in marketing are higher and
impressive.
The marketing and sales fields are interconnected. The skills obtained in marketing jobs can be
largely used in sales job. The marketing executives with relevant experience can change their
career and adopt sales career (Scherman, 2014). The marketing skills can be used in media
planning jobs, and even in event management. The marketing job skills can be applied in
advertising and public relations field as well.
Marketing jobs contribute to the economy as well as to the society. Marketing has contributed
towards raising the standard of living of the society. Today, most marketing efforts are directed
towards increasing customer satisfaction (Ifezue, 2005). Marketing jobs are more aligned
towards producing goods that meet the customer needs and preferences. Also, marketing aims at
creating demands for produced goods and via advertising and promotions by making customers
aware about the products and encourage them to use their products, and thereby raise the
standard of living. Marketing also largely contributes to the economy, majorly by increasing the
employment opportunities and contributes towards increasing the national income, by increasing
the demands for the goods and services (Ifezue, 2005). The increased demand of the goods and

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services is fulfilled by increased production and increased incomes, it also contributes towards
increasing the exports and thereby contributes towards increasing the national income.
PART 3: UNPAID JOB
CARE Australia is an international organization which provides volunteering opportunities in
Australia as well as in abroad. CARE Australia works towards saving lives and reducing poverty,
and supporting the communities facing extreme poverty. The organization helps the world’s
most vulnerable communities by providing different services like healthcare, employment, and
providing basic amenities (Care, 2017). The volunteers can take up jobs like administration,
other volunteering works like providing healthcare needs, setting up help centers at various
places, volunteering different fund-raising activities, volunteering activities during festivals, and
other public events. Such volunteering activities include managing the crowd, maintaining
harmony.
The urge for helping the needy communities has encouraged me to take such a job. The job is
challenging, and tests various skills of the volunteers, like managing tasks and completing them
in tight budgets, patience, managing skills, and sales skills (Care, 2017). Every job a
humanitarian side and exploring that humanitarian side has particularly attracted me towards
volunteering jobs. The basic volunteering jobs like admin jobs, handling the crowd,
communicating with other centers generally don’t require any special education or training,
however, ether are few skilled jobs that require training and education. These jobs include
management jobs, healthcare aid jobs, and fund-raising jobs.
Yes, there is potential of gaining a paid position in volunteer organisations. A volunteer can
achieve a paid position by getting relevant experience in the field. there are few universities that

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provide humanitarian and human development education for encouraging students to undertake
volunteer jobs. Volunteers can secure higher positions in such welfare organizations. The
volunteer jobs enable the volunteers to develop new skills which can be used in other jobs. The
volunteering job gives the volunteer’s exposure in healthcare, sales, marketing, administration
and management jobs. Thus, the volunteers can develop skills which can be used in getting paid
jobs in management, administration and healthcare.
Unpaid jobs largely contribute towards society and economy of various developed and
developing countries. The volunteer jobs are aligned towards improving the conditions for the
vulnerable communities. The volunteer jobs create employment opportunities in various remote
areas and at the same time fight with poverty which is the root cause of various problems and
crime. Thus, the unpaid jobs largely contribute towards the society. Despite of the fact that these
unpaid jobs are unpaid and don’t provide any monetary gains to the volunteers, these jobs do add
to the national economy (Paquette, 2014). These jobs might not generate income, but they save
expenses, which also add to the income. The inclusion of such jobs in national economy is well
explained by using the example of the importance of women completing the household work and
this is an unpaid job. Managing the needs of the vulnerable communities and providing them
support would cost the government millions of rupees and these rupees are saved by such NGOs
and other organisations (UMICH, 2017). Hence, it can be said that the unpaid jobs or the
volunteer jobs also contribute towards the economy.
PART 4: Recruitment
Recruitment is an important function in getting the right job. There are different ways of getting
a job in the company. The most common way of getting a job today is using the different job

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portal websites (ICI, 2014). The major job seeking websites in Australia are SEEK, Adecco,
Gumtree, MyCareer, and JobSeeler. SEEK is the leading job seeking website in Australia.
MEC is the leading marketing organisation in Australia, and I would like to seek a job in MEC
Australia. Other than MEC, Woolsworth, Nous Group and BirdsNest are the companies where I
would like to work. Woolsworth is the largest retailer and supermarket chain in Australia. This
company particularly inspires me because there are various marketing opportunities in the
company which will help the company to devise schemes and compete with other retail
companies (McCauley, 2017). Nous Group is a consulting firm, and provides complete
marketing and other professional services to its clients. The company has high influential clients
and working with this company will help to gain a lot of exposure and gain knowledge about
various marketing concepts (GreatPlacetoWork, 2017). BirdsNest is a retail company, which
provides its employees ample opportunities for learning and development.
Before choosing a company it is important to undertake some research about the company.
These companies have been chosen based on the ratings and rankings from different job seeking
sites. An online research will be conducted about the company’s vision and mission, its centers,
its policies (Joyce, 2016). A research about the company’s image will also be conducted.
Moreover, it is important to also understand and research about the organization culture and
work culture of these companies. It is important to research about the growth prospects in the
company, and how the company handles the ethical issues. Although, it is impossible for the job-
seekers to get all the information about the company, however, the job seekers must conduct
specific research analysis about the company, its goodwill, its brand image, its culture, and the
opportunities company provides to its employees for growth and development. However, it is
important for the job-seekers to gather all the available information about the company so as to

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have some understanding about its business and purpose. Gathering information about the
company is helpful for the job-seekers in passing the interviews. It is important for the job-
seekers to conduct an online search so as to gain knowledge about the company.
There are different ways of finding a job. The most important ways of finding a job, are using the
job portals, using references, and applying via the openings provided in employment newspapers
or at company websites. Using the company websites and employment news was a common
practice previously, however, today, people hardly visit the company websites for jobs, and don’t
use newspapers for finding jobs (Doyle, 2017). The method of using references was also
influential previously; however, the companies are becoming merit-oriented, and believe in
recruiting educated professionals based on their merits and skills. The above-mentioned methods
are not widely practiced today for finding jobs.
The most effective way of finding a job is the job portal method. The method is more effective
because we can modify and customize our research and find the best companies that match our
job preferences. Moreover, job-seekers can find best jobs from a variety of jobs. Marketing itself
is a diverse field and includes different jobs and positions. The job portals make it easy for the
job-seekers to manage their job search (Doyle, 2017). Moreover, the job portals allow jobseekers
to further differentiate their career choices by using various departments, like branding, product
management, advertisement, Public relations, and sales. Hence, it becomes easier for the job
seeker to choose the career and position of their choice. Another major feature of the job portal is
that the employees can apply for multiple companies at a time, which saves their time an energy.
The job portals include the relevant experience required for the employees to apply for a
particular job, and thereby minimize the hassle for the organizations as well as for the job-

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seekers. Based on the simplicity and ease of job-search, job portals and job seeking websites are
considered as the most effective way of job-search.
Conclusion
Employment contributes towards the economy and plays a major role in improving the society.
Today, there are various job opportunities for job-seekers, however, it is important for the job-
seekers to effectively manage their job-search and choose an appropriate career that matches
their skills and knowledge. The report provides a detailed analysis of the job market and
facilitates job-seeking process for the fresher’s.

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References
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Ifezue, A. (2005). The Role of Marketing in Economic Development in Developing Countries.
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