Comprehensive Business Plan: The Organic Shop - Cosmetics, WA

This document presents a comprehensive business plan for "The Organic Shop," a company focused on producing and selling organic cosmetic products in Australia. The plan outlines the company's vision, mission, and operational strategies, including product offerings like shampoo, face wash, soap, and hair masks made with natural ingredients sourced directly from farmers. It details the target market, unique selling points (high quality at a lower cost), and business goals, such as increasing profitability and marketing efforts. The plan also covers sales and distribution channels, digital technology utilization, information management, asset management, key personnel, risk management, financial forecasts, and compliance with relevant laws. It emphasizes the company's commitment to using technology for data collection and strategic decision-making, ensuring efficient operations and customer satisfaction. The business plan also includes a SWOT analysis, risk assessment, and succession plan to ensure long-term sustainability.

[Insert your business logo]
[Enter your business
name]
Business plan
Date: Select a date
[Use the italicised guidance throughout this template for help completing your business plan.
You may wish to remove this text before you finalise your plan.]
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Key details
Registration details
[Find out about business registrations and choosing a business structure.]
Business name
Registered or proposed
name.
Date registered 7/06/2022
State registered in Western Australia
Business structure Sole trader
Australian business number
(ABN)
-
Australian company
number (ACN)
If a company.
-
Licences and permits
Australian, state and local.
For accessing the materials from farmers for using natural
ingredients
Contact details
Name The organic Shop
Phone [phone]
Mobile [phone]
Email [e-mail]
Address 416 Elm wins Rd, Bridgetown WA6255, Australia
Online and social media details
Address/details
Website https://www.organicproducts.com.au/
Select type
Select type
Select type
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Contents
Key details.............................................................................................................................................2
Registration details............................................................................................................................2
Contact details...................................................................................................................................2
Online and social media details.........................................................................................................2
The business..........................................................................................................................................4
Plan summary....................................................................................................................................4
Our why.............................................................................................................................................4
Our vision..........................................................................................................................................5
Our mission........................................................................................................................................5
Operations.........................................................................................................................................5
Key people.......................................................................................................................................10
The market..........................................................................................................................................12
The problem....................................................................................................................................12
Our solution.....................................................................................................................................12
Our target market............................................................................................................................12
Advertising and promotion..............................................................................................................13
The competition..............................................................................................................................14
Pricing strategy................................................................................................................................15
SWOT analysis.................................................................................................................................15
Risk management................................................................................................................................17
Risk assessment...............................................................................................................................17
Insurance.........................................................................................................................................17
Succession plan................................................................................................................................18
Laws we’ll need to comply with.......................................................................................................18
Goals and actions................................................................................................................................19
Goals for next year..........................................................................................................................19
Goals for the next 3 years................................................................................................................20
The finances........................................................................................................................................21
Finance needed...............................................................................................................................21
Sources of funding...........................................................................................................................21
Current finances..............................................................................................................................21
Balance forecast..............................................................................................................................21
Profit and loss forecast....................................................................................................................22
Cash flow forecast...........................................................................................................................23
Supporting document checklist...........................................................................................................24
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The business
Plan summary
[Complete this section last so you can summarise information from the rest of your plan.]
What our business does
The products or
services we sell.
It is one of the significant successful firm that is operating in the
cosmetic sector which is selling goods such as hair shampoo, face mask,
etc. so that problem of customers prevailing in the market can be
resolved effectively to meet the demand of buyers.
Our target market The target audience is the customers who are having the objective of
using then natural based products for their hair and skin in turn
accomplishing their objectives of overcoming the issue of usage
regrading chemical aspects. It will focus on having those who have the
behaviour and psychology of achieving the higher profitability and
sustainability can be derived.
Our unique selling
point
The one of the unique selling price that is basically focused by the firm
in order to have the effective processing is that it focuses on offering
the higher quality with lower cost. It is related with achieving the higher
trustworthiness in the market he in turn greater performance can be
derived.
Our business goals To incline the profitability by 10% at the end of the year
To increase the marketing efforts by 12% at the end of the year so that
good market share can be covered
To decline the cost by 5% within 6 to incline profit and efficiency of
organizational action.
Our history
Industry experience,
major achievements.
The firm is operating in the cosmetic industry with no past records in
turn good start up can be done to have higher outcomes can be
attained.
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Our why
[Consider why you started this business. Why are you personally invested in this business idea?]
The inspiration behind the business.
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The main reason behind the starting the business is that there is effective awareness regarding
the healthy products and chemical utilization negative impact which is increasing the demands of
the such products. There is significant growth in the particular sector which has motivated toss
elect this business idea.
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Our vision
[Consider what you want your business to accomplish in the long term. What are your ultimate
goals? Be passionate, powerful and inspiring.]
Our hopes, dreams and where we aim to go.
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To have the leading position in the cosmetic industry in Australia by possessing diverse network
channel and higher quality to meet customers demand
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Our mission
[Consider the purpose of your business and define what it does for your customers. What do you do,
how do you do it and why do you do it?]
Who we are and why we exist.
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To have the significant position in the market by possessing higher competitive benefits by
offering quality based products so that effective higher level of the customer satisfaction can be
derived.
Operations
Products and services
The company is paying attention on offering the organic products in the cosmetic industry in turn
accomplishing the goal of the higher profitability and sustainability can be attained. The firm is
focusing on offering the goods such as hair mask. Shampoo, face wash, etc. with using different
ingredients by avoiding utilization of chemical products to meet distinct needs of customers.,
Product/service Description Unit price (incl. GST)
shampoo It possesses all the natural ingredients such
as oils, aloe , organic honey, etc.
$ 34.95
Face wash It is one of the most demanding product
which is basically concerned with having
lemon, cucumber coconut oil, rose water,
milk, etc. which is eliminating the utilization of
chemical.
$ 40.35
Soap It is basically concerned with h having distilled
water, essential oils, colorants, etc.
$40.50
face mask It is related with overcoming the acnes, dark
spots, etc. for offering the instant glow in turn
attaining the higher requirements of the
customers can become possible. It involves the
various ingredients which is eliminating
chemical utilization.
$30.50
Hair mask This comprises the components such as
avocado oils, aloe Vera, etc. in turn higher
strong, lengthy, etc. benefits can be offered.
$40.00
Production
How we produce our products or services and where we get our main supplies from.
In order to offer the products which are mentioned the supplies are taken directly from the
agriculture part via connecting with farmers so that cheap cost through maintaining higher quality.
There is focus will be provided on having the effective suppliers who are having wholesales so that
achieving the higher profitability & sustainability can be attained.
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Sales and distribution channels
The channels we’ll use to distribute our product or service to customers.
Channel Used for Details
Shopfront The main reason behind
using this form of the
distribution channel is to
offer the hair mask and
shampoo highly s
customer prefer to buy
from it (McKeever, 2018).
20% of the overall sale is achieved with
help of this channel.
Website This is basically taken
into the consideration for
spreading the awareness
regarding the products
and services availed in
turn good brand
positioning can be done
thorough having
customer conversion
rate.
15% of the sale is derived via using this
channel of distribution.
Market stall It is one of the significant
channel that I used to
connect with local people
for gathering information
regarding their
suggestions in turn
customized products can
be provided.
20% of total revenue is generated with help
of this channel.
Other This involves all the
digital platforms such as
social media, business
based online store, etc. is
taken into process so that
effective sales can be
made (Marketing
Promotion Strategies,
2022).
Rest of the sale is made with help of the
platform
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