Detailed Business Plan: The Organic Shop - WA Cosmetic Startup 2022

This document presents a comprehensive business plan for "The Organic Shop," a sole proprietorship based in Western Australia focused on providing organic cosmetic products. The plan outlines the company's mission to become a leading cosmetic provider in Australia by offering high-quality, natural products at competitive prices. It details operational aspects, including product offerings like organic shampoo, face wash, soaps, and masks, along with distribution channels such as a shopfront, website, market stalls, and digital platforms. The plan includes a market analysis identifying a demand for chemical-free products and a SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats. Risk management strategies, financial forecasts, and goals for the next year and three years are also included. The document highlights the use of digital technology and information management systems to streamline operations and enhance customer engagement. Desklib provides a platform to access this and other student contributed assignments.

Strategic project

Table of Contents
KEY DETAILS...............................................................................................................................4
Registration details......................................................................................................................4
Contact details.............................................................................................................................4
Online and social media details...................................................................................................4
THE BUSINESS..............................................................................................................................5
Plan summary..............................................................................................................................5
Our why.......................................................................................................................................5
Our vision....................................................................................................................................6
Our mission..................................................................................................................................6
Operations....................................................................................................................................6
Digital technology.............................................................................................................1
Information management...................................................................................................2
Assets.................................................................................................................................2
Key people...................................................................................................................................2
THE MARKET................................................................................................................................4
The problem.................................................................................................................................4
Our solution.................................................................................................................................4
Our target market.........................................................................................................................5
Advertising and promotion..........................................................................................................5
The competition...........................................................................................................................6
Pricing strategy............................................................................................................................7
SWOT analysis............................................................................................................................7
RISK MANAGEMENT..................................................................................................................8
Insurance......................................................................................................................................8
Succession plan............................................................................................................................9
Laws need to comply with..........................................................................................................9
GOALS AND ACTIONS..............................................................................................................10
Goals for next year.....................................................................................................................10
Goals for the next 3 years..........................................................................................................11

THE FINANCES...........................................................................................................................11
Sources of funding.....................................................................................................................11
Current finances.........................................................................................................................11
Balance forecast.........................................................................................................................11
Profit and loss forecast...............................................................................................................11
Cash flow forecast.....................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDIX....................................................................................................................................14

KEY DETAILS
Registration details
Business name
Registered or proposed
name.
The organic Shop
Date registered 7/06/2022
State registered in Western Australia
Business structure Sole trader
Australian business
number (ABN)
-
Australian company
number (ACN)
If a company.
-
Licences and permits
Australian, state and local.
For accessing the materials from farmers for using natural
ingredients
Contact details
Name The organic Shop
Phone [phone]
Mobile [phone]
Email [e-mail]
Address 416 Elm wins Rd, Bridgetown WA6255, Australia
Online and social media details
Address/details
Website https://www.organicproducts.com.au/

THE BUSINESS
Plan summary
What our business
does
The products or
services we sell.
It is one of the significant successful firm that is operating in the
cosmetic sector which is selling goods such as hair shampoo, face mask,
etc. so that problem of customers prevailing in the market can be
resolved effectively to meet the demand of buyers.
Our target market The target audience is the customers who are having the objective of
using then natural based products for their hair and skin in turn
accomplishing their objectives of overcoming the issue of usage
regrading chemical aspects. It will focus on having those who have the
behaviour and psychology of achieving the higher profitability and
sustainability can be derived.
Our unique selling
point
The one of the unique selling price that is basically focused by the firm
in order to have the effective processing is that it focuses on offering the
higher quality with lower cost. It is related with achieving the higher
trustworthiness in the market he in turn greater performance can be
derived.
Our business goals To incline the profitability by 10% at the end of the year
To increase the marketing efforts by 12% at the end of the year so that
good market share can be covered
To decline the cost by 5% within 6 to incline profit and efficiency of
organizational action.
Our history
Industry experience,
major achievements.
The firm is operating in the cosmetic industry with no past records in
turn good start up can be done to have higher outcomes can be attained.
Our why
The inspiration behind the business
The main reason behind the starting the business is that there is effective awareness
regarding the healthy products and chemical utilization negative impact which is increasing the

demands of the such products. There is significant growth in the particular sector which has
motivated toss elect this business idea.
Our vision
To have the leading position in the cosmetic industry in Australia by possessing diverse
network channel and higher quality to meet customers demand
Our mission
To have the significant position in the market by possessing higher competitive benefits
by offering quality based products so that effective higher level of the customer satisfaction
can be derived.
Operations
Products and services
The company is paying attention on offering the organic products in the cosmetic industry in turn
accomplishing the goal of the higher profitability and sustainability can be attained. The firm is
focusing on offering the goods such as hair mask. Shampoo, face wash, etc. with using different
ingredients by avoiding utilization of chemical products to meet distinct needs of customers.

Product/service Description Unit price (incl. GST)
shampoo It possesses all the natural ingredients such as
oils, aloe , organic honey, etc.
$ 34.95
Face wash It is one of the most demanding product which is
basically concerned with having lemon,
cucumber coconut oil, rose water, milk, etc.
which is eliminating the utilization of chemical.
$ 40.35
Soap It is basically concerned with h having distilled
water, essential oils, colorants, etc.
$40.50
face mask It is related with overcoming the acnes, dark
spots, etc. for offering the instant glow in turn
attaining the higher requirements of the
customers can become possible. It involves the
various ingredients which is eliminating
chemical utilization.
$30.50
Hair mask This comprises the components such as avocado
oils, aloe Vera, etc. in turn higher strong,
lengthy, etc. benefits can be offered.
$40.00

Sales and distribution channels
Channel Used for Details
Shopfront The main reason behind
using this form of the
distribution channel is to
offer the hair mask and
shampoo highly s
customer prefer to buy
from it (McKeever,
2018).
20% of the overall sale is achieved with
help of this channel.
Website This is basically taken
into the consideration for
spreading the awareness
regarding the products
and services availed in
turn good brand
positioning can be done
thorough having customer
conversion rate.
15% of the sale is derived via using this
channel of distribution.
Market stall It is one of the significant
channel that I used to
connect with local people
for gathering information
regarding their
suggestions in turn
customized products can
be provided.
20% of total revenue is generated with help
of this channel.
Other This involves all the
digital platforms such as
social media, business
based online store, etc. is
taken into process so that
effective sales can be
made (Marketing
Promotion Strategies,
2022).
Rest of the sale is made with help of the
platform
Digital technology
There is different form of the technologies which is used by the particular organization that
involves accounting software, cloud computing, social media marketing, artificial intelligence
for connecting with people in turn higher effective service offering can become possible. This
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all are basically taken into the consideration for collecting data in turn strategic decision can be
formulated.
Information management
In order to have the precise form of the data storing and securing regarding the customers and
stock information cloud computing is taken into the practice. In addition to this, there is
effective utilization stock insights via taking the strategic information so that over or understock
can be obtained. On the basis of this, it can be mentioned that it is helpful in gaining relevant
storing, collecting, etc. information so that good information management can be achieved.
Assets
The firm is possessing the premise for manufacturing and shop ion market in turn effective
ability to deal with customers can become possible.
Stock and inventory
There is execution of inventory managements system with help of the cloud computing in turn
good stock insights regarding inputs such as ingredients, WIP components and outputs can be
effectively managed effectively to market forces. It possesses the material for the products
manufacturing in turn demand of the goods for the particular year can be met so that higher
effective 10000 goods in each category.
Equipment
Equipment Date bought or leased Cost ($)
computers 10/05/2022 $20000
Machinery 11/05/2022 $25000
Vehicle 12/05/2022 $30000
Furniture 12/05/2022 $35000
Intellectual property
In order to have the effective processing by possessing the organization logo so that significant
brand positioning in the market can be attained.
Key people
Our staff
Role Name Skills and experience
2

If role is filled.
Operation manager - It requires the higher information regarding the
various technical efficiency, data processing,
product development, risk identification, etc. with
one year of practical exposure.
Quality manager - Possessing the good communication, interpersonal,
analytical, problem solving, facilitating change, etc.
in turn good outcomes can be provided with
possessing 3 years of experience.
Marketing manager - Significant leadership, technical, , organization,
communication, creative skills, etc. in turn
accomplishing the insights about the customers’
requirements can become possible with possessing
2 years of experience (Lim, 2021).
Financial manager - Significant experience of 3 years in identification
of resource regarding finance, allocating and
managing finance, etc. there should be knowledge
regarding tax filing in turn gaining higher precise
can be attained.
Data analyst - This should have the effective understanding about
the data collection, analysing, etc. with use of
varied software, etc. in turn achieving appropriate
information to make strategic decision can become
possible.
Sales executives - Precise knowledge regarding the customer
demands meeting, effective problem resolving, etc.
can traits to meet the targets can be attained.
Sources of advice and support
Support type Name Skills and experience
3

Accountant - Possessing effective information regarding
the recording and summarizing the
information in turn attaining the goal of
having significant accounts to make
judgements regarding firms financial position
with 1 year of experience.
Marketing executive - This should possess good team work,
adaptability, strong attention to detail, good
organization and commercial awareness, etc.
with 2 years of experience
Suppliers - Good communication skills and effective
decision making, significant problem solving
in turn higher effective outcomes can be
attained with 1 year of practical exposure.
Skill and staff retention strategies
There is different form of the actions which is basically exerted by the firm for purpose of having
significant planning and developing with staff for having effective results. It is done by offering
clarity of goals, effective team meetings, significant feedback mechanism, etc. so that higher
insights about the prevailing problems can be identified to have ability to implement the suitable
course of actions for the purpose of significant implementation of modification.
THE MARKET
The problem
From the evaluation of the market research conducted it can be interpreted that there is
significant problem as higher utilization of the chemical is prevailing in the market which is
hampering the purchasing decision of customers (Gasmi and et.al., 2020). The business idea is
basically concerned with utilization of organic materials via ensuring the elimination of chemical
utilization that is related with possessing significant ability to solve the problem of negative
impact on their hair and skin in turn higher profitability & sustainability can be attained. The
offered products by the company is affordable in turn higher market share can be covered.
Our solution
The problem of customer of having adverse impact on their skin & hair the focus on using
natural ingredients which are specialized in obtaining sustainable growth & development in turn
positive influence in long term can be derived. Unique selling point for the current
investigation is that it is concerned with having the higher quality with varied form of the
ingredients in turn accomplishing the objective of customers with affordable price.
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Our target market
From the evaluation it can be mentioned that STP is one of the significant technique which is
related with possessing significant assessing of the segmenting customers. For the current
business the focus will be provided on having the effective targeting customers on basis of
behavioural and psycho graphic basis in turn attention of all buyers who want to have organic
based products for their health can be obtained. In addition to this, it will position on the basis of
higher quality & affordable pricing strategy.
The group of customers that aim to sell our products or services to
The products will be offered to the age group of the 15-55 by covering both the genders male and
female. This is related with possessing the effective focus on targeting people who are looking
for low cots possessing and having higher quality goods in turn accomplishing goal of higher
profitability can become possible.
Advertising and promotion
Channel Used for Details
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