Business Analysis of Australia Post: INF10003 Project

This project provides a comprehensive business analysis of Australia Post. It begins with an examination of the company's external environment using a PEST analysis, considering political, economic, social, and technological factors impacting the firm. A SWOT analysis is then presented, outlining Australia Post's strengths, weaknesses, opportunities, and threats, such as its extensive network and declining revenues. The project also applies Porter's Five Forces model to assess the competitive landscape, including rivalry, the threat of new entrants, the threat of substitutes, and the bargaining power of buyers and suppliers within the media and entertainment industry. The analysis highlights key challenges such as supply chain disruptions and the impact of changing customer regulations. The document offers insights into the business strategies and market position of Australia Post.

INF10003
INTRODUCTION TO
BUSINESS
INFORMATION
SYSTEMS PROJECT 2

TABLE OF CONTENT
 Pest analysis of the firm “AUSTRALIA POST”
 Swot analysis of the firm “AUSTRALIA POST”
 Porter 5 force analysation of the firm “AUSTRALIA POST”

Pest analysis of the firm “AUSTRALIA POST”:
 Political factors: the firm's supply chain management got highly
affected by the Ukraine Russia war. The pressure on the
government has been experienced because of the privatization of
the Australia Post.
 Economic factors: the firm have faced out the disruption in the
supply chain due to shipping and freight costs. The organization
also faces the inflation and the laws and the policies impact on the
business due to the regulatory argumentations.
 Social factors: the firm would enjoy the benefits of the
advancements by adopting the online platforms as the usage of the
internet is growing at fast pace in the country.
 Technological factors: the company might be experiencing the
enhanced customer experiences with the adoption of the data
analytic technology in the firm.

Swot analysis of the firm “AUSTRALIA POST”:
 Strengths of the firm: the firm have the huge network of the 4320
posts and around the 12.4 million the delivery points. The firm
becomes the huge operating organization with its strong cash flow.
 Weaknesses of the firm: the firm face the weaknesses due to the
decreasing revenues in the business of the letter. The firm come on
the weaker side as it faces the fluctuation in the profits levels of the
company.
 Opportunities for the firm: the firm would have the better
opportunities by developing the better networking that will be
helping the firm to boost up the operations in the regional areas.
 Threats for the firm: the cause of the supply chain disruption can
impact the business of the firm in the international means. Changes
in the custom regulations of the firm can impact the organization's
shipping business and might impacts its international growth too.

Porter 5 force analysation of the firm “AUSTRALIA
POST”:
 Rivalry of the firm: The business has been involved in contributing the
services in around ninety countries with the different services as needed,
products of streaming media and media service provider in the country.
 Threats of the new entrants: the firm experience low force from the side
of the new entrants as the cost of entering the media industry is relatively
high like the legal cost, marketing cost, distribution cost, and the licensing
cost.
 Threats of the substitutes: the firm have to face strong force of the
competitors in the industry as the market posture are moderately at the
danger levels of the media and entertainment industry.
 Bargaining power of buyers: the threat for the firm is experienced to be
high as the low switching cost in the media and entertainment industry
makes it easy for the customers to go on other media providers.
 Bargaining power of suppliers: the company have to face a conventional
force of the suppliers in the media and entertainment industry. The
company needs to show out the greater flexibility to maintain the
standards of the company.

REFERENCES
 Alanzi, S., 2018. PESTLE Analysis. Project
Management.
 Teoli, D., Sanvictores, T. and An, J., 2019. SWOT
analysis.
 Bruijl, D. and Gerard, H.T., 2018. The relevance of
Porter's five forces in today's innovative and
changing business environment. Available at SSRN
3192207.