Change Management Project: Analysis, Plan & Australia Post Case Study

This report provides a comprehensive analysis of organizational change management principles and their application, using Australia Post as a case study. It explores the importance of analyzing organizational objectives, reviewing existing policies, and understanding external factors through tools like PESTEL. The report identifies operational change requirements, emphasizing the need for prioritizing changes with relevant managers. It also examines cost-benefit analysis and risk analysis in developing change management strategies, including mitigation strategies for potential barriers. A change management project plan is developed, highlighting the crucial resources and reporting protocols. Furthermore, the report includes a communication plan, consultation strategies, and strategies for embedding change. Finally, it underscores the significance of evaluating and reviewing progress throughout the change management program to ensure successful implementation and achievement of organizational goals. This assignment solution is available on Desklib, a platform offering a wide range of study tools and resources for students.

Lead and manage
organisational change

Activity 1A.................................................................................................................................5
Why is it important to analyse an organisation’s objectives when identifying change
requirements or opportunities?...............................................................................................5
Give three examples of strategic change needs for Australia Post (refer to the case study...5
Activity 1B.................................................................................................................................6
Why should existing policies and practices be reviewed against strategic objectives?.........6
2.1 Identify where changes in policies and practices are required.........................................6
They are mainly required within leadership and management which makes organizations
development done more effectively.......................................................................................6
2.2 Adjust company’s policies in accordance with the change..............................................6
Activity 1C.................................................................................................................................6
Give six examples of external factors that may impact the achievement of an organisation’s
objectives................................................................................................................................6
Economic environment..........................................................................................................6
Use the PESTELanalysis tool to identify factors that can affect Australia Post performance.
................................................................................................................................................6
Activity 1D.................................................................................................................................7
Give 3 examples of each factor that may result in a change in an organisation:...................7
You are an owner of a graphic design company. You have reviewed your employee’s
performance and found that they fail to deliver services on time. Only 70% of products are
delivered to the customers on time. Hence, the customer satisfaction rate is low. From this
scenario, you are required to identify major operational change requirements due to
performance gaps...................................................................................................................8
Activity 1E.................................................................................................................................8
Why is it important to review and prioritise change requirements or opportunities with
relevant managers and specialists?.........................................................................................8
Refer to a case study – Australia Post in Appendix A...........................................................8
List at least five change requirements....................................................................................8
Discuss with your classmates who play the role of managers/specialists to identify major
changes requirement, and prioritise change requirements from the list.................................8

Activity 2A.................................................................................................................................9
Why is it important to undertake a cost-benefit analysis for high priority change
requirements and opportunities?............................................................................................9
What are the potential tangible and intangible benefits to be achieved from this
investment?............................................................................................................................9
Organizational approach support.........................................................................................10
Among the intangible blessings we discover an extended marketplace role and/or the belief
via way of means of clients that the agency is an enterprise leader.....................................10
Enhanced consumer experience...........................................................................................10
Some initiatives can also additionally create a product this is simpler for very last clients to
apply or affords revolutionary features. This results in a higher consumer experience, an
intangible gain to all of the real users..................................................................................10
Increased client pride...........................................................................................................10
The initiatives are widespread purpose to offer pride to the very last client, whether or not
that is outside or inner to the agency. Otherwise, if the purchaser isn't pleased with the
result, the venture couldn't be taken into consideration successful. However, extended
client pride is an intangible gain because it isn't always feasible to degree it objectively...10
A tangible project benefit is increased productivity that may allow people to work more or
be rerouted to other areas.....................................................................................................10
Please conduct cost-benefit analysis report of using a new equipment from the information
as follows;............................................................................................................................10
Activity 2B...............................................................................................................................11
What is the purpose of a risk analysis when developing a change management strategy?. 11
Imagine that the graphic design company is introducing new technology and working
practices. Discuss in pair about risk of using the new technology and conduct risk analysis.
(Please read a learner guide and refer to risk analysis diagram in page 43) – The learner is
required to list at least three risks that may occur................................................................11
Risk of using new technology............................................................................................11
Risk analysis.........................................................................................................................11
Imagine that the graphic design company is introducing new technology and working
practices. What barriers might be encountered?..................................................................11
What mitigation strategies could be implemented to avoid the barriers identified in the
previous question?................................................................................................................12

Discuss with your classmates about risks and mitigation strategies relates to the graphic
design company case............................................................................................................12
Activity 2C...............................................................................................................................12
Why is it important to develop a change management project plan?..................................12
What key information should be included in the change management project plan?..........12
Due to COVID-19 pandemic situation, Australia Post has to develop a change management
project plan. You are required to write a project plan in the table below............................13
Activity 2D...............................................................................................................................14
Why is it important to gain approval from relevant authorities for change management
processes?.............................................................................................................................14
Identify at least three people that you have to seek approval for your project....................14
Refer to the project plan you developed in Activity 2C, you are required to present your
project plan to relevant authorities.......................................................................................14
Activity 2E...............................................................................................................................14
What kind of resources might you allocate to the project?..................................................14
Work in a pair, you are required to discuss with your partner and complete the task
below:..................................................................................................................................14
(i) Identify barrier to change and solutions..........................................................................14
(ii) Write reporting protocols and resources assigned..........................................................15
Activity 3A...............................................................................................................................16
Develop a communication plan for Australia Post, as part of implementing change strategy.
..............................................................................................................................................16
What are the benefits of this change....................................................................................16
What can be the lossor drawbacks of the change? How could this be taken into account in
the communication process?................................................................................................16
Activity 3B...............................................................................................................................17
You are about the implement the communication plan. What are topics that you will
include in the meeting?........................................................................................................17
What practical arrangements do you need to consider when arranging and managing
communication/training activities?......................................................................................17
3. Discuss with your classmate to seek feedback on practical arrangements in your plan. .17
Activity 3C...............................................................................................................................17
1.1 How would you select members of the consultation group/s?.......................................17
1.2 When, where and how will the consultation/s take place?.............................................17

1.3 What key questions will be asked as part of the consultation process?.........................17
1.4 What will happen to the results/output from the consultation process?.........................18
Activity 3D...............................................................................................................................18
Choose three of the following possible interventions and actions which may occur on a
project plan. Thinking of the context of Australia Post, describe how you would ensure the
correct/appropriate implementation of these actions:..........................................................18
Activity 3E...............................................................................................................................18
Why is it important to activate strategies for embedding the change?................................18
As you start implementing the change project to Australia Post,which strategies might you
use to embed the change......................................................................................................18
Activity 3F...............................................................................................................................18
Why is it important to evaluate and review progress during a change management
programme?..........................................................................................................................18
What methods can be used to evaluate and review the progress of the project?.................19
You are required to write an evaluation plan for the project...............................................19
CONCLUSION..........................................................................................................................1
REFERENCES...........................................................................................................................2

Activity 1A
Why is it important to analyse an organisation’s objectives when identifying change
requirements or opportunities?
Changes and requirements should be analyzed by an organization as it helps in
developing better and more effective strategies which leads over positive growth within
market of particular country. They are responsible for making opportunities developed with
better approach in an organization. So, as to make sure that the adjustments or possibilities
agree to the organization's or institution's set goals and be in a function to give you brilliant
techniques to counter the competition.
Give three examples of strategic change needs for Australia Post (refer to the case study
As per the case study three strategic changes needed to be made are as follows:
Examples of strategic change
Example 1
The organization like determines that to live competitive, it have to additionally start
presenting electric powered automobiles as client hobby in those fashions keep to grow. As a
result, the agency designs and develops electric powered automobiles and finally launches
them at the market.
Example 2
A automobile producer notices that its pinnacle competitor has started promoting electric
powered fashions. The enterprise hopes that in this way means of attaining this goal, it's
going to appeal to extra purchasers and outsell its competitors.
Example 3
A writer that owns a newspaper realizes that the enterprise is in decline. After
amassing data, its leaders decide that maximum human beings get hold of their information at
the internet. As a result, they determine to shift to an online-simplest version that calls for
customers to shop for subscriptions to study the content. Eliminating the fees related to the
print product allows the newspaper to hold its operations and consciousness on its new
online-simplest strategy

Activity 1B
Why should existing policies and practices be reviewed against strategic objectives?
Outdated guidelines put business enterprise at risk. Old guidelines can be non-
compliant with new legal guidelines and regulations. Ensures your guidelines are steady and
effective. Regular evaluate maintains business enterprise updated with regulations,
technology, and enterprise first-rate practices
2.1 Identify where changes in policies and practices are required
They are mainly required within leadership and management which makes
organizations development done more effectively
2.2 Adjust company’s policies in accordance with the change
This is taken place though amending regulations and standard to be followed within
an organization which makes organizational development possible with employees and
customer centric approach.
Activity 1C
Give six examples of external factors that may impact the achievement of an organisation’s
objectives.
Economic environment.
Legal environment.
Competitive environment.
Technological environment.
Social environment.
Global environment
Political environment
Use the PESTELanalysis tool to identify factors that can affect Australia Post performance.
Examples of factors
Political Taxation policies which directly impacts sales of
organization as its product and services increases.
Economic This makes economic development done of an
country by removing issues like unemployment and
job generation

Sociological This is an important part of an organization as deal
with perspectives like culture which is existing within
society.
Technological The most relevant example of technological
development is digital technology helping an
organization grow faster and better manner.
Legal It deals over legislation that is related to intellectual
property rights, employment law and contract laws.
Environmental This is based over environment development and
programs like waste management and removal of
carbon footprints.
Activity 1D
Give 3 examples of each factor that may result in a change in an organisation:
Factor
Performance gaps
 Job knowledge.
 Changing job requirements.
 Lack of understanding of the role due
to improper hiring.
 Ineffective management.
Business opportunities  Selling digital products.
 Dropshipping.
 Online gaming.
 Consultin
Business threats
 Weather.
 The economy
 Material shortage
Management decisions
 Big Decision
 Significant time to implement. ...
 Last Responsible Moment. ...
 Preserving Ambiguity

You are an owner of a graphic design company. You have reviewed your employee’s
performance and found that they fail to deliver services on time. Only 70% of products
are delivered to the customers on time. Hence, the customer satisfaction rate is low.
From this scenario, you are required to identify major operational change requirements
due to performance gaps.
Major operational change requirements due to performance gaps is base upon
technology as artificial intelligence should be used for developing and storing customers
data.
Activity 1E
Why is it important to review and prioritise change requirements or opportunities with
relevant managers and specialists?
It is critical to check and priorities alternate requirement or possibilities with
applicable managers and professionals to benefit greater understanding in their organisation
that may assist them to become aware of the correction of alternate. Also , they'll offer a few
recommendations and overall performance fine within side the project
Refer to a case study – Australia Post in Appendix A
List at least five change requirements.
As per the case study five changes required within Australia Post are given as follows:
 Booming of e commerce and online shopping
 Applying contactless services
 Increasing in online or digital communication
 Change within management
 Also digital solutions should be used
Discuss with your classmates who play the role of managers/specialists to identify major changes
requirement, and prioritise change requirements from the list.
After having discussion with my classmate as manager of Australia port it has been
marked out that since they are switching to online means so they are required to develop
strong management which is capable of handling online process and they are required to
develop customer services which can solved technological issues by guiding customers.

Activity 2A
Why is it important to undertake a cost-benefit analysis for high priority change requirements
and opportunities?
Cost-gain analyses assist corporations weigh execs and cons in a data-pushed manner which
will make complicated selections in a scientific manner. For a a hit CBA, leaders want to
become aware of and assignment the specific and implicit expenses and advantages of a
proposed motion or investment
Imagine the graphic design company has decided to invest $50,000 in new equipment,
staff training and consultancy support to streamline its workflow.
What are the potential tangible and intangible benefits to be achieved from this investment?
Tangible benefits
Revenue growth
Revenue boom refers to an growth in sales over a length of time. In accounting, sales
boom is the price of growth in general sales divided with the aid of using general sales from
the equal length withinside the preceding year. Revenue boom may be measured as a
percentage growth from a beginning poin
Resource price savings
In those cases, it can consequently take place that a sure hobby isn't vital after the
implementation of the changes. This advantage also can be performed while any device or
manner troubles are resolved. In this case, it can take place that the company might also
additionally make a few roles redundant or assign a few sources to a unique department,
because of this that an optimization or lower in sources and, consequently, their costs.
Increased productiveness
More output is constituted of the equal quantity of inputs. In order to generate
significant data approximately the productiveness of a given device, manufacturing features
are used to degree it.
Intangible benefits

Organizational approach support
Among the intangible blessings we discover an extended marketplace role and/or the
belief via way of means of clients that the agency is an enterprise leader.
Enhanced consumer experience
Some initiatives can also additionally create a product this is simpler for very last
clients to apply or affords revolutionary features. This results in a higher consumer
experience, an intangible gain to all of the real users.
Increased client pride
The initiatives are widespread purpose to offer pride to the very last client, whether or
not that is outside or inner to the agency. Otherwise, if the purchaser isn't pleased with the
result, the venture couldn't be taken into consideration successful. However, extended client
pride is an intangible gain because it isn't always feasible to degree it objectively.
A tangible project benefit is increased productivity that may allow people to work
more or be rerouted to other areas.
Please conduct cost-benefit analysis report of using a new equipment from the information as
follows;
Detail Old equipment New equipment
Product Quantity Maximum capacity
= 500
Maximum capacity
= 1000
Production time 30 seconds per unit 15 seconds per unit
Cost $1 per unit $0.5 per unit
Cost Benefit
-Product quality -500 and now
100
Product time before 30 seconds
and now 15 seconds
Cost before 1$ per unit and
now $0.5 per unit
This makes quality of products improved more effectively.
It has been helping in saving time in producing and
manufacturing product.
This made cost saving done and better resources produced
in more effective way.

Activity 2B
What is the purpose of a risk analysis when developing a change management strategy?
The cause of hazard control is to perceive capability troubles earlier than they arise in
order that hazard-managing sports can be deliberate and invoked as wished throughout the
existence of the product or challenge to mitigate destructive influences on attaining
objectives.
Imagine that the graphic design company is introducing new technology and working
practices. Discuss in pair about risk of using the new technology and conduct risk
analysis. (Please read a learner guide and refer to risk analysis diagram in page 43) –
The learner is required to list at least three risks that may occur.
Risk of using new technology
 Compliance and Legal Violations. ...
 Data Breaches. ...
 User Privacy. ...
 Fairness and Equity. ...
 Reputational Risk. ...
 Spoofed Chatbots. ...
 Ethical and Legal Concerns. ...
 Greater Complexity in the Internet of Things (IoT)
Risk analysis
There are certain risk which has to be taken by Astract plc while making “Zoky fity”
app. Such risk are as follows:
Not able to target user as per their needs: This means that app developers is required to
check that app is been build as per the market trends. If not followed then Astract plc faces
loss which makes goals and objectives not to be achieved. So, it is required by Astract plc to
develop app as per customer needs
Imagine that the graphic design company is introducing new technology and working
practices. What barriers might be encountered?
 Lack of Clear Scope/Definition from the Starting Gate.
 No Sustained Leadership Support, Especially on the Middle Level.
 Employee Resistance.
 Weak Motivation to Change.
 Ineffective Communications