MGMT20143 Idea Generation: Enhancing Australia Post with New Service

This report outlines a value-added service idea for Australia Post, centered around offering customers real-time tracking of their parcels for an additional fee. The proposed solution aims to address the problem of uncertainty in delivery times by allowing customers to monitor the location of postal trucks or motorcycles on a map and receive alerts as their delivery approaches. The business model canvas highlights key partners such as Australia Post and delivery drivers, with the service being sold through Australia Post's website or retail shops. Critical success factors include a beneficial partnership with Australia Post, controlled delivery experience for clients, and reduced costs associated with lost packages. The report emphasizes the importance of continuous innovation to meet customer needs and maintain a competitive edge in the market. Additional portfolio materials, as required by the assignment brief, such as cash flow projections, a website draft, or a product prototype, would further support the viability of the business idea. The report also includes a team charter outlining the responsibilities and expectations of team members working on the project.

Tel:
Offering an online solution fo
customers who are willing to
amount for added serviceThe added services allows customers to track
the postal truck or motorcycles on a map in
real time. By tracking the postal delivery, cus-
tomers will be able to know exactly when the
shipment is expected to come to their door
and it reduces the uncertainty associated with
the delivery. Customers can plan ahead of
time to determine how far away the driver is.
Not only, the real time locations are tracked,
but the solution will also alert customers that
the delivery is getting close. The entry to mar-
ket is very timely because currently there are
no solutions are being introduced in the mar-
ket.
Back Panel Heading
Creation of faster, better and creative ways to do the
co-creating an idea with its clients and partnering wit
entrepreneurs
Neither snow nor rain nor heat nor gloom of night stays t
from the swift completion of their appointed rounds.
Phone: [phone]
Fax: [phone]
Email: [e-mail]
Primary Business Address
Address Line 2
Address Line 3
Address Line 4
Australian Post
Australian post
Neither snow nor rain nor heat nor gloom of night stays these
couriers from the swift completion of their appointed rounds.

The business model of this business is a value-
added service to postal services which does not
cost very high to add. It offers a real time tracking
of the parcel on a map and will also offer alert
services.
We target our customers based on the type of the
services that are being purchased, which are
parcel senders and receivers.
Key partners of our business are Australia Post
and delivery drivers (or contractor company of
Australia Post). We will offer the solution based on
the Australia Post platform and it is tied to their
software. Therefore, we believe that the partner-
ship with Australia Post is the key one.
Value of Business Model Canvas
Major values that we are having:
Controlled delivery experience to the clients, which
allows customer to plan ahead of time and reduce
of waiting time.
Safe delivery to reduce the risk of losing the package.
Reduced cost to customers for lost packages.
We will sell the value
-added track-
ing service
through Aus-
tralia Post
website or
retail shops.
Key activities
Some of out key activities includes:
Selling value-added service online and through mobile
application.
Ensuring the real time tracking optimisation.
Marketing and advertisement activities.
Success factors
The new business idea would be viable wit
effective partnership with Australia Post. T
nership will be allowing a continued busine
portunity through mutual beneficial agreem
Not only it is essential to have them on boa
important to negotiate on the terms and co
tions. The business will succeed as long as
mutual benefits are realized by both partie
The business model is associated with sha
the postal giant and therefore as long as th
tralia Post has customers, we will as well. H
er, this service is not compulsory which me
have to innovate our services continuously
the customer needs.
Primary Business Address
Address Line 2
Address Line 3
Address Line 4
Phone: [phone]
Fax: [phone]
Email: [e-mail]
Australian Post
Business model Canvas
Neither snow nor rain nor heat nor gloom of night stays
these couriers from the swift completion of their appointed
rounds.