Strategic Framework for Australia Post: A Comprehensive Case Study

This case study provides a strategic analysis of Australia Post, evaluating its competitive environment, value chain, and weaknesses. It identifies key competitors like DHL and FedEx and examines Australia Post's adherence to the Australian Postal Corporation Act 1989. The analysis highlights the company's strengths, such as employee engagement and a sustainable value chain, while also addressing weaknesses like limited international presence and technological gaps. The study concludes by suggesting improvements and strategies for Australia Post to enhance its competitive advantage and adapt to changing market dynamics. Desklib provides access to this and other solved assignments to support student learning.

qwertyuiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzxcvbnm
qwertyuiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzxcvbnm
qwertyuiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmrtyuiopa
Strategic Management
[Type the document subtitle]
9/21/2019
student name

Strategic Management 1
Contents
Competitive environment................................................................................................................2
Value chain Analysis.......................................................................................................................2
Weaknesses......................................................................................................................................3
References........................................................................................................................................5

Strategic Management 2
Competitive environment
Australia postal company is the government corporation that is offering postal service sin
Australia. However there are various private companies providing similar services, which can be
major competition for the company. The two major competitors of Australia post include DHL
and FedEx which are private companies that can be threat for the company as they are working
towards innovation and updated technology like introduced GPS system in parcel delivery
(auspost, 2019). However it has been identified that Australia post has been working towards the
use of technology, which can be competitive advantage for the company. Moreover in order to
maintain the standards by the Australian Postal corporation act 1989 is also abided, which
reasonably meet commercial, industrial, social needs of community (Aas & Rubin, 2015). The
act clearly provides the standards of performance like frequencies and delivery time that were set
for the Australian post. Moreover, the act is also responsible for the improvement in technique
for universal service and the use is open to scrutiny, which can be competitive advantage for the
company. However the current techniques used by the company may lead to overestimation of
the cost. Nevertheless, another key advantage for the Australia post is that there is reserve
service by Australia post that reflect restriction for certain types of letters for the competitors.
Thus, it can be said that some of the change like use of direct fund would be helpful for the
company and add competitive advantage for the company (pc.gov.au, 2019).
Value chain Analysis
The key sources in the value chain of Australia post are act as the competitive advantage for the
company that is the human resource of the company that reflect employee engagement by 60%.

Strategic Management 3
Moreover it has been identified that the long term success of the company is depending on the
people of the company as it is the service company (Alvesson, 2016). Moreover innovation,
environment, and distribution network of the company is found to be effective and provision for
competitive advantage for Australia Post. The most important criteria through the value chain
analysis of Australia post sustainability aspect considered that is environmentally responsible
activities at each stage of the value chain that is in primary and secondary activities (Adam &
Kotler, 2014). The competitive network has been established by the company that is helpful for
the company towards the procurement, distribution and supply chain activities. The company is
dealing with reliable partners that are helping the company towards the better and reliable value
chain flow. In addition to this, according to the annual report of the company, it includes that
through the effective value chain of the company, that has led to increase in employment
opportunities for the as the company claim to use social enterprise procurement (auspost, 2019).
Weaknesses
Some of the weakness that have identified are lower letters that are offered by the customer
through this service as the availability of private companies like FedEx which have provided
customer with various opportunities and with additional services like e services and GPS
tracking system. This reflects the weakness for Australia post and can be threat in near future
reflecting decline in sale and profit of the company (Armstrong & Giardina, 2016).
Another weakness identified is lack of international presence, that is the company serving
majorly within Australia, and the international presence of the company is very low, which
reflect that the competition is also from international companies as well. The reason being the

Strategic Management 4
key competitors of the company are working globally which reflect that the global presence of
the companies like Fed Ex is very high, and it is major threat for Australia Post (Ma et al., 2016).
Technological advances are another key weakness of Australia post as the company attempt to be
updated considering the advanced technology but it was unable to use the technology which was
part of business strategy of other competitors. The company found that the company lags behind
in the industry due to technological advancement and inability of the company to create
organizational structure (Amabile & Rigolizzo, 2015).
Supply and demand issue are another weakness, as the demand for the postage services decrease
as the letters to be posted has reduced due to increase in email and other online modes. Moreover
the company has found to have large number of employees which could act as the burden for the
company. This lead to misbalance in the demand and supply reflect lack of financial gain for the
company (Judith & Steven, 2002).

Strategic Management 5
References
Aas, T.H. & Rubin, T.H., 2015. Knowledge flow in technological business incubators: evidence
from Australia and Israel. Technovation, p.11.
Adam, S. & Kotler, P., 2014. Principles of marketing. Australia: Pearson Australia.
Alvesson, M., 2016. Organizational culture. New York: Sage.
Amabile, T. & Rigolizzo, M., 2015. Entrepreneurial creativity: The role of learning processes
and work environment supports. The Oxford handbook of creativity, innovation, and
entrepreneurship, p.61.
Armstrong, C.G. & Giardina, M.D., 2016. Embracing the social in social media: An analysis of
the social media marketing strategies of the Los Angeles Kings. Communication & Sport, 4(2),
p.145.
auspost, 2019. annual-report-2018. [Online] Available at:
https://auspost.com.au/content/dam/auspost_corp/media/documents/annual-report-2018.pdf.
auspost, 2019. home. [Online] Available at: https://auspost.com.au/.
Judith, R. & Steven, R., 2002. Information Technology Service Delivery: an International
Comparison. Information Systems Management, 19(1), pp.62-70.
Ma, W., Rasul, M. & Liu, G., 2016. Climate change impacts on techno-economic performance of
roof PV solar system in Australia. Renewable Energy, p.430.
pc.gov.au, 2019. research/supporting/postal. [Online] Available at:
https://www.pc.gov.au/research/supporting/postal.