HI6006 Business Strategy Report: Sustainability of Australia Post

This report examines the sustainability strategies employed by Australia Post, focusing on its application of market penetration, market development, product development, and diversification strategies. It also explores how other strategies, such as sustainability, business, and corporate strategies, could be applied to enhance its performance. The report delves into the three pillars of sustainability – social, economic, and environmental – and discusses the importance of strong, weak, and nil sustainability approaches. Furthermore, it analyzes business strategy models, including cost leadership, differentiation, and focus, as well as corporate strategies like growth, stability, and renewal. The report also highlights the potential benefits of digital technology for Australia Post's survival in a competitive market. In conclusion, the report suggests that Australia Post has adopted a product development strategy to increase profits and sustainability, and it provides insights into the strategies used to achieve its goals. The references include sources related to food security, environmental pressures, and online corporate strategy.

Sustainability-Australia
Post

Table of Content
• Introduction
• Application of chosen strategy by the organisation
• Other strategy which would be applied to organisation
• Other strategy would have helped the organisation
• Conclusion
• References

Introduction
The process of study for maintaining change in balanced environment
where current as well as future need and requirement of human beings
are fulfilled is called sustainability. It has three connected pillars such as
social, environment and economic. It means to meet present need without
compromising ability of future.

Application of chosen strategy by
the organisation
Market Penetration Strategy Market Development Strategy
Diversification StrategyProduct Development Strategy

Other strategy which would be
applied to organisation
Sustainability
Sustainability it the process of focusing on meeting current need
without compromising future generations. It is composed of three pillars
such as social, economic and environmental which is also known as
people, profits and planet.
 Strong Sustainability
 Weak Sustainability
 Nil Sustainability

Cont...
Business Strategy
This model was given by Michael Porter for determining direction of
organisation. It has used three strategies which are given below:
• Cost Leadership
• Differentiation
• Focus

Cont...
Corporate Strategy
There are three main types of corporate strategy which can be applied
by Australia Post described below
• Growth
• Stability
• Renewal

Other strategy would have
helped the organisation
It is era of competition where most of the organisation as well as people
prefer to have modern and latest technology to be used. In context of
Australia Post, digital technology would have helped a lot for survival.
 Digital technology

Conclusion
From above report it can be concluded that Australia Post has adopted
product development strategy for increasing their profit as well as
sustainability. In order to survive in market, it has used sustainability,
business and corporate strategy to perform in better and effective
manner. This strategy helps in achieving set goal and objectives for
entity. It is government body where control is in hand of authorised
authority

References
• Farmar-Bowers, Q., Higgins, V. and Millar, J. eds., 2012. Food
security in Australia: Challenges and prospects for the future.
Springer Science & Business Media.
• Hatfield-Dodds, S., and et. al., 2015. Australia is ‘free to
choose’economic growth and falling environmental pressures.
Nature. 527(7576). p.49.

Cont...
Online
Corporate Strategy. 2018. [Online]. Available through: <
https://www.bcg.com/en-in/capabilities/strategy/corporate-strategy.
aspx
>.

Thank You