Tourism Industry Analysis Report

This report delves into the tourism industry in Australia, highlighting its significance to the economy, the characteristics of various business models, and the demographics of tourists. It discusses the role of travel agencies, the importance of online booking platforms, and the financial aspects of tourism. The report concludes with an analysis of the industry's growth and its contribution to Australia's GDP, emphasizing the need for adaptation to meet increasing tourist demands.

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Table of Contents
Introduction................................................................................................................................2
Nature and characteristics of business.......................................................................................2
Category of Business..................................................................................................................3
Chosen Cohort of Tourists.........................................................................................................4
Financing for the tourists...........................................................................................................5
Business Ventures......................................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
Tourism can be considered as one of the most significant facets that influences the growth of
the Australian economy. These days, there are several factors that influence individuals to
travel to different places. Work requirements of individuals also compel them to travel from
one place to another. However, other facets comprise of travel for educational purposes else
wise for holidays. Diversity of different categories of landscapes as well as regions has
always fascinated tourists to different parts of Australia. However, the major site of Australia
comprise of rainforest, desert areas of red sand, coral island and for the most part the Great
Barrier Reef. Fundamentally, the tourism section of the nation has undertaken numerous
novel initiatives for the development of the same. Essentially, it can be hereby mentioned that
tourism industry of the nation contributes towards 3% of the total GDP of Australia.
Nature and characteristics of business
A precise strategy has to be designed by the tourism segment in a bid to attract more number
of tourists to visit the nation. However, one of the most significant types of business that can
be adopted based on tourism business is the business on travel agency (Amelung & Nicholls,
2014). Again, the travel agency or else the travel agents deliver tourists with requisite
facilities as well as requisite services for roaming around the nation. Mahadevan (2014)
asserts that it is the responsibility of the travel agency or else the travel agents to care for and
look after the tourists and deliver them a safe as well as relaxing place for staying, delivering
them with appropriate transport whenever required, managing and planning tours. In essence,
they can deliver all of these services separately or else offer the services together as a
complete package. In addition to this, tourists can also have the option to select the apt kind
of assistance that they require. Again, tourism authorities therefore also have the need to
recruit expert and professional travel agents who can deal with different kinds of difficulties

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that the tourists can encounter. Moreover, travel agents also need to be very much well-
versed regarding diverse pertinent matters for example; availability of diverse hotels, tourists
spots as well as transports to augment the total number of bookings leading to augmentation
of the number of tourists in the nation (Ruhanen et al., 2015).
Category of Business
Travel agencies can assume different categories of businesses. However, these days the
online platform for booking can be considered as the most significant category. People are in
this day and age very busy. Despite busy schedule of people, people catch time to go on
exploring and visiting new places, but, it becomes quite impossible for them to go physically
and make all the necessary bookings for their tours and travels. So, availability of the facility
of online booking can assist people in carrying out the necessary bookings as per their
convenience that is at anytime and from anywhere they like (So et al., 2014). In addition to
this, internet connectivity also helps tourists to explore all the available alternatives presented
by the agencies and choose from the official websites of the travel agencies. In addition to
this, the tourists can also have admittance to multiple agencies and compare the charges set
for the services delivered by the travel agencies. This way, the tourists can compare and
select the best offers provided by different travel agencies and select the ones that suit their
needs best. In today’s world, this online business can be referred to as the most significant
platform of business.
It is also important to have offices of tourism so that people can easily visit and consult tour
experts in person. Therefore, brick and mortar offices at diverse locations also need to be
made available to people in addition to online platforms of business. Again, there needs to be
site oriented offices where expert tours and travel agents can attend clientele and answer their

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queries (Huveneers et al., 2017). Nonetheless, this facility can also be beaten by the online
market and people can acquire all the requisite information from the internet sources.
On the other hand, the second significant category of tourism business is promotions. Leaflets
along with brochures also need to be designed and at the same time distributed at different
locations to let people know about the agency as well as their services delivered. However,
this too can be carried out online since the leaflets or else pamphlets might possibly get lost.
Again, advertisements also need to be attractive enough to draw the tourists to the specific
travel agents (Turton, 2014). The benefits of food, lodging, assistance of travel guide also
need to be well presented through the advertisements.
Chosen Cohort of Tourists
The specific category of tourists that can be chosen comprise of the baby boomers. As such,
baby boomers make an effort to spend their vacation time visiting new tourist spots. Newly
married couples or else young also are enthusiastic about visiting new and attractive tourist
spots (Dwyer et al., 2014). Again, young people also fund interest in exploring new
destinations and looking for exciting journeys. However, tourism of Australia has different
types of packages as there are mountains, deserts, sea beaches and forest areas altogether in
the nation. Therefore, it is of great demand to all the tourists.
Financing for the tourists
Financing can be regarded as one of the most essential criteria for carrying out foreign trips.
In this regard, it can be hereby mentioned that tourism packages delivered to the travellers for
varied purposes as discussed are reasonable and at the same time easily affordable to the
clientele. Essentially, honeymoon couples also have inclination to organize expensive trips.
Therefore, it can be supposed that they have adequate funds to have enough money costly

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trips (Dobson & Hooper, 2015). This cannot be considered to be a huge problem. Essentially,
greater number of tourists gets attracted by delivering them with excellent deals,
arrangements, advertisements as well as offers.
Business Ventures
Australian tourism agencies might possibly consider profitable business ventures that can
help them to provide trips at a comparative lower cost. Furthermore, trip to not much famed
yet beautiful locations can be arranged at comparatively low prices. Essentially, trips
conducted by students of different schools or else universities need to be financed at low
costs delivering unique discounts (Hughes & Ye, 2015). Particularly, these trips can be
arranged to different regional areas. This is assumed to attract to more tourists and students to
travel throughout the nation and thus enhancing the entire economy and financial system of
the nation.

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Figure1: Important Indicators of Tourism over Years
(Source: Dwyer et al., 2014).
The above figure reflects that the indicators of domestic tourism of the nation Australia.
However, the overall influence of tourism industry on the GDP of Australia has been
presented in the below figure.
Figure 2: Effect of Tourism on GDP and Employment of Australia
(Source: Bo, 2014)
Conclusion
Based on the thorough discussions as well as analysis of statistics, it can be hereby inferred
that tourism industry is one of the fastest growing segments in Australia and has already
influenced approximately 4% of GDP of Australia. Again, it can also be mentioned that with
passage of time, tourism industry of Australia is going to be one of the most significant

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industry operating in the nation. The study also helps in understanding the fact that increasing
number of international tourists is visiting diverse places of the nation. Therefore, the
industries also need to be incorporating necessary alterations in a bid to meet the increasing
demands appropriately in the upcoming period.

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References
Amelung, B., & Nicholls, S. (2014). Implications of climate change for tourism in
Australia. Tourism Management, 41, 228-244.
Bo, Z.H.O.U., 2014. Ecological Agricultural Tourism in Australia and Its Enlightenment to
China. Tianjin Agricultural Sciences, 6, p.007.
Dobson, C., & Hooper, K. (2015). Insights from the Australian Tourism Industry. RBA
Bulletin, March, 21-31.
Dwyer, L., Pham, T., Forsyth, P., & Spurr, R. (2014). Destination marketing of Australia:
Return on investment. Journal of Travel Research, 53(3), 281-295.
Hughes, K., & Ye, I. (2015). Interpreting Australian landscapes for Chinese
visitors. CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation
in Tourism and Hospitality, 534.
Huveneers, C., Meekan, M. G., Apps, K., Ferreira, L. C., Pannell, D., & Vianna, G. M.
(2017). The economic value of shark-diving tourism in Australia. Reviews in Fish
Biology and Fisheries, 27(3), 665-680.
Mahadevan, R. (2014). Understanding senior self-drive tourism in Australia using a
contingency behavior model. Journal of Travel Research, 53(2), 252-259.
Ruhanen, L., Whitford, M., & McLennan, C. L. (2015). Indigenous tourism in Australia:
Time for a reality check. Tourism Management, 48, 73-83.
So, K. K. F., McLennan, C. L., Becken, S., Marshall, J., & Pang, B. (2014). Investigating
drivers of overall trip satisfaction and expectations: an evaluation of Chinese visitors

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to Australia. G20 FIRST EAST-WEST DIALOGUE ON TOURISM AND THE
CHINESE DREAM, 96.
Turton, S. (2014). Climate change and rainforest tourism in Australia. Rainforest Tourism,
Conservation and Management: Challenges for Sustainable Development, 70.