Report: Developing a Tourist Destination in Queensland and NSW

This report explores the potential of developing a tourist destination in Australia, focusing on Tropical Areas of Queensland and North East New South Wales. The analysis considers factors like existing tourism interest, transportation facilities, and the presence of attractions such as beaches, galleries, rainforests, and coffee plantations. The report outlines marketing strategies, financial objectives, and a proposed budget to attract investors, highlighting the potential for business growth and increased tourism awareness in these locations. It suggests that the organic ingredients used will promote healthy lifestyles, and the cost-effective approach will generate income, with communication strategies involving magazines and social media to enhance sales. Ultimately, the report concludes that these locations meet the criteria for a successful tourist destination development.

Business
Proposal

Introduction
Tropical Areas of
Queensland and
North East New
South Wales are two
of the best known
places for the coffee
plantations in
Australia. Let’ us
now discover why
these places could
be a major tourist
attractors as well.

Iluka, New South Wales
• Bluff Beach
• The Shed Gallery
• Iluka Main Beach
• Wombab coffee plantation
• Shark Bay
• Frazers Reef
• Esk River Paddle route
• Iluka Nature Reserve
(Goldingay and Dobner, 2014)
• Iluka Bluff Lookout
• Esk River’
• Iluka Wall
• Iluka Rainforest Walking Track
Tourist attractions

• Bus
• Train
• Drives
Sufficient and safe Transportation
facilities
Activities
• Iluka Bowls Club
• Stillwater Wellness Day Spa
• Action Adventure activities
• Rainforest walking track

• Availability of many tourist spots
• Blissful scenario
• Safe and not prone to any criminal
activities
• Outstanding walking tracks
• Areas for horse riding
Why is it appropriate for farm
resorts?

Atherton Tablelands; Tropical Areas
of Queensland
• Bushwalks in rolling ranges (
Sloan et al., 2016)
• Spectacular waterfalls
• Tropical fruit farms
• Stunning national parks
• Cooler temperatures
• Heritage listed rainforests
• Fascination rural history (Mokany
Specifications

Sufficient and safe
Transportation facilities• Bus
• Train
• Drives
Activities and food corner
• The Spring Bean, Café
• Pinnarendi Station Stay and
Cave (Walshe, 2014)
• Mungali Creek Dairy

• Cairns Scenics
• Nautilus Aviation
• The Old Post Office Gallery
• Tablelands Regional Gallery
• Kuranda Original Rainforest Market
• Northern Gateway Tours
• Great Northern Tours
• Brett’s Outback Tasting Adventures
• Bruce Belcher’s Daintree River Cruises
• Crystal Cave
• Hot Air Balloon Atherton Tablelands
• Kuranda Riverboat Tours
• Innisfail Golf Club
• Jarramali Rock Art Tours
Tourist Attractions

Marketing Strategy
• The organic ingredients that will be used will
not exceed the nutritional requirement for
healthy lifestyle maintenance that will also be
advantageous to overall well being
• The major promoting factor will be cost that
can generate income
• Communicating with the target market through
magazines and social media can increase
chance to enhance sales

Business Growth Cycle

Business Concept
• The marketing objectives set by the new business above will be
focused on personal utilization, attracting consumer base along with
market expansion.
• Tropical Areas of Queensland and North East New South Wales are
two of the best known places for the coffee plantations in Australia.
• Cairns Scenics
• Nautilus Aviation
• The Old Post Office Gallery
• Tablelands Regional Gallery
• Kuranda Original Rainforest Market
• Northern Gateway Tours

Marketing and Financial Objectives
• The financial objective of this tourism business is
to generate $100,000 in sales in the initial year of
business.
• Increasing profit margin by 5% in each growing
year of the business.
• The marketing objective is to increase market
share of the business by 4% each year
• Increasing tourism spot awareness among target
consumers by 6% each year.

Proposed Budget

Investment Budget

Data on Tourist Visit

Conclusion
Hence, these were the two suitable
places in Australia that are meeting
up with the criteria mentioned. There
are various tourists attractions
present in both the locations which
will surely help the business with
great benefits. Along with that the
transport facilities are also well
developed and safe for the visitors to
come and visit the beauty of place

References:
• Goldingay, R.L. and Dobner, B., 2014. Home range areas of
koalas in an urban area of north-east New South
Wales. Australian Mammalogy, 36(1), pp.74-80.
• Walshe, K., 2014. Archaeological evidence for a sealer's and
wallaby hunter's skinning site on Kangaroo Island, South
Australia. The Journal of Island and Coastal
Archaeology, 9(1), pp.130-143.
• Mokany, K., Westcott, D.A., Prasad, S., Ford, A.J. and
Metcalfe, D.J., 2014. Identifying priority areas for
conservation and management in diverse tropical
forests. PloS one, 9(2), p.e89084.

Thank
you