Analysis of Australian Tourist Experiences: A Mixed-Methods Approach

Desklib provides past papers and solved assignments. This survey analyzes Australian tourist experiences.

Questionnaire
A survey had been conducted on the travelling experience of the consumers, who has recently
returned from their trip to Australia. Besides, interview questions were also formed for the tour
manager, who was endowed with the responsibility of organizing the trip. The intention of
conducting this survey was to gather information regarding the experience of the travelers,
visiting the country. Besides, the travelers were also questioned in order to get an insight into
their satisfaction level of visiting the country. Moreover, it was also conducted for the tour
manager for building a loyal consumer base.
The following set of questionnaire had been intended for the travelers, who had just returned
from their trip to Australia.
1) What is your gender?
2) What is your age?
3) What made you to choose Australia as the destination for your vacation?
4) Was your trip organized by travel agency or online booking service?
5) Which things did you consider as decision-making approaches while organizing the trip?
6) What are the attractive places to visit in Australia?
7) Are there any historical and educational places to visit, which are informative for
students?
8) How far do you agree that the travel experience may be useful for the next trip in your
upcoming future?
9) How far do you believe that there are the places of public interests in Australia?
10) How long do you agree that development and further engaging activities can be
significant for further attachments of targeted consumers?
11) How has been your traveling experience in Australia?
12) Which places or things did you find most striking in Australia?
13) What things did you buy from Australia?
14) Do you consider Australia as one of the ultimate shopping destinations?
15) Do you recommend Australia as an ultimate travel destination?
The next set of questions mentioned below had been intended for the tour manager.
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1) Did your consumers really enjoy their trip to Australia, organized by your agency?
2) Are the facilities, provided by you made their traveling easier?
3) Did you delight your consumers during their stay at your hotel?
4) How do you train your employers in delivering services to increase the satisfaction level
of the consumers?
5) Do you strategize in accordance with the feedback of the consumers?
Data collection method
As implied by its name, the process of data collection can be best described as the process of
collecting data from all the external sources that are relevant to the report topic. It is pertinent
in generating the answers to the questions that arise, along with evaluating the hypotheses
and scrutinizing the generated outcomes. According to Chiappero-Martinetti et al., (2018),
there are two distinct ways by which data collection methods can be classified, such as
primary data collection and secondary data collection. In brief, primary data collection
methods can be classified in two different ways – quantitative and qualitative data collection
methods. As opined by Thomas and Welsh (2018), quantitative data collection methods can
be calculated by various ways through the utilization of arithmetic formats. For instance, it
can be obtained by the implementation of methods such as questionnaires, correlation and
regression methods, close-ended interviews etc. In order to conduct the research on tourist
experience of Australia, the method of questionnaire has been selected. The methods that are
selected are surveys, which were conducted on 150 tourists (quantitative) and 5 managers
employed under the tourism industry (qualitative). Quantitative methods are generally
considered much cost-efficient than the alternative method, and less time consuming in
nature. Qualitative methods do not usually have an arithmetic perspective towards data
collection (Johnston, 2017). This type of methods is pertinent in interpreting the topic in a
deeper manner. The qualitative data collection methods are generally conducted through the
process of questionnaires, interviews, observation, case studies etc. Quantitative data
collection methods have a larger sampling size than the qualitative data collection methods.
In the other hand, the outcome of quantitative method is dependent variables, whereas the
outcome of qualitative methods is more based on accounts.
Data Analysis
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Data analysis can be considered as the primary component of business intelligence and data
mining. This is also the key to obtain the insight, which leads business decisions. Organizations
analyze data from one multitude of the sources utilizing solution of big data management.
Moreover, solution of consumer experience management uses data analysis for transforming data
in actionable insights (Silverman, 2018). Data analysis includes asking questions regarding what
happened, what is happening? in addition, what can be happened? There are two type of data
analysis and those are such as qualitative data analysis and the quantitative data analysis. This
can be told that in case of qualitative researches, the researcher conducts data analysis by based
on focus groups, interviews and the experiments. Data analysis is effective to identify common
patterns in responses and analyzing critically all of this to accomplish research objective and
aims in a well-organized process. According to Conesa et al. (2016), this can be told in case of
quantitative studies includes critical analysis and the interpretation of numbers and figures. In
addition, this attempts to search rationale behind emergence of major findings. Data analysis
methods in absence of primary method of data collection can include discussing the common
patterns.
To carry out this data analysis, researcher has taken the survey of 150 respondents and interview
5 managers. The surveyor developed 15 questions for the respondents and the interviewers
developed 5 questions for the respondents. There are two type of data collection method and
those are such as primary data collection and secondary data collection method. In this research,
the research has been chosen primary data collection method.
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Reference list-
Chiappero-Martinetti, E., Von Jacobi, N., Maestripieri, L., Giroletti, T., Ziegler, R., Van der
Linden, M. and van Beers, C., 2018. Primary data collection in case of social innovation:
templates for a mixed method, multi-level approach.
Conesa, A., Madrigal, P., Tarazona, S., Gomez-Cabrero, D., Cervera, A., McPherson, A.,
Szcześniak, M.W., Gaffney, D.J., Elo, L.L., Zhang, X. and Mortazavi, A., 2016. A survey of best
practices for RNA-seq data analysis. Genome biology, 17(1), p.13.
Cyr, J., 2016. The pitfalls and promise of focus groups as a data collection method. Sociological
methods & research, 45(2), pp.231-259.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and Quantitative Methods in Libraries, 3(3), pp.619-626.
Silverman, B.W., 2018. Density estimation for statistics and data analysis. Routledge.
Thomas, P. and Welsh, R., 2018. Recommendations for a common data collection system and
definitions [SaferAfrica D4. 2].
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