This report provides a comprehensive analysis of the Australian automobile industry, focusing on the factors influencing its profitability. It begins with an introduction highlighting the industry's significance and contribution to the Australian economy. A key component is the application of Porter's Five Forces analysis, examining the threats of new entrants, rivalry among competitors, threats of substitution, and the bargaining power of buyers and suppliers within the Australian context. The report then assesses the industry's profitability, discussing macroeconomic factors like employment, competition, innovation, and technology, along with the impact of tariffs, currency fluctuations, and customer trends. The analysis covers the competitive landscape, including the challenges and opportunities faced by automakers, the effects of protectionist policies and currency swings on profitability, and the impact of technological advancements. It also addresses the evolving customer preferences and the rise of automation and driverless car technology. The report concludes by discussing multiple channels and formats that will coexist to cater to diverse market segments, and references supporting the analysis are included.