This case study delves into the strategic analysis of the Australian automotive industry, examining its decline through the lens of the five forces model and situational impact analysis. It provides a background on the industry, highlighting the rise and fall of key players like Holden, and explores the competitive landscape, including threats from substitutes, new entrants, suppliers, and consumers, as well as the rivalry among existing players. The analysis further investigates the political, economic, social, and technological impacts of the industry's decline, focusing on factors such as government policies, economic shifts, social consequences, and technological advancements. The study is supported by academic references and aims to provide a comprehensive understanding of the strategic challenges faced by the Australian automotive industry.