This report provides a comprehensive analysis of the Australian biscuits manufacturing industry, focusing on marketing strategies and environmental factors. The executive summary highlights key findings, including a PESTLE analysis, which examines political, economic, socio-cultural, technological, legal, and environmental influences. The report delves into market segmentation, identifying target markets such as health-conscious consumers and children aged 6-15. It also offers recommendations for investment, particularly in sustainable packaging. The report emphasizes the importance of adapting to changing consumer preferences, technological advancements, and legal frameworks to ensure business success. The report aims to guide companies in the Australian biscuit manufacturing industry to make informed decisions related to product development, market segmentation, and marketing strategies.