This report provides a detailed analysis of the Australian confectionary industry. It begins with an introduction to the industry, highlighting its position as a non-luxury but not essential good, and the focus on chocolate and confectionery items. The report utilizes data from Marketline Advantage and IBISWorld, examining the industry's market segmentation, with a significant portion dedicated to chocolate. Key players like Mondelez International are identified, and macro-environmental factors (political, economic, social, technological, environmental, and legal) are assessed for their impact on the industry. Market segmentation is explored, including the dominance of chocolate and sugar segments, key brands, and distribution channels like supermarkets and convenience stores. The report also delves into market competition using Porter’s Five Forces analysis. Finally, it concludes with recommendations, noting the shift towards health-conscious consumers and the potential for innovation in sugar-free products, and referencing various research papers.