This report offers a comprehensive analysis of the Australian confectionery market. It begins with an introduction to the industry, highlighting market value and key players like Mondelez International. The report then delves into a macro-environmental analysis, examining political, economic, socio-cultural, technological, environmental, and legal factors influencing the market. It further explores market segmentation and targeting strategies, discussing demographic, geographic, psychographic, and behavioral segmentation approaches. The report identifies the target audiences of major brands such as Lindt, Coles, and Mars, and their marketing approaches. Recommendations are provided to enhance market share and profitability. The report concludes with a summary of findings, emphasizing the growth potential of the Australian confectionery market, driven by factors like increasing GDP and evolving consumer preferences. The report is supported by references and appendices, including figures on market value and segmentation.
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