Strategic Business Plan: Australian Cosmetic Company US Expansion

This business plan outlines the strategy of the Australian Cosmetic Company to introduce a new cosmetic product to the US market. It begins with an executive summary and table of contents, followed by an introduction discussing the industry and market opportunity. The plan details the product description, management structure, and a comprehensive marketing plan, including the marketing mix (4Ps). It includes a competitor analysis, financial projections, and identification of potential risks and challenges. The company intends to collaborate with local cosmetic dealers to ease market entry. The target market is the youth demographic. The plan also covers the company's marketing strategies, including promotions, pricing, and place. The financial analysis provides insights into the venture's profitability and sustainability. The document concludes with references.