Ecommerce Market in Australia: Attributes Influencing Customer Choices

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RESEARCH PROPOSAL
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Contents
Project Title: “Ecommerce market in Australia: Attributes influencing customers”......................3
Research Overview and Justification...............................................................................................3
Condensed Literature Review..........................................................................................................3
Research Objectives, Research question and Sub-questions...........................................................3
Methodology....................................................................................................................................4
Significance of the research of the project......................................................................................4
References........................................................................................................................................6
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Project Title: “Ecommerce market in Australia: Attributes influencing customers”
Research Overview and Justification
The research is based to study the growing trend of e-commerce industry in Australia and the
relative impact on customers and their choices. The research shows that there is no such single
cause to affect the customer choices there must be multiple choices and patterns associated with
the global venture and future of the retail and other business affected by using e-commerce more
in the industry. This research will help to identify the factors affecting the e-commerce industry
and the changes in the choices and preference of the customer. The research will also identify the
relative impact of both the factors on the industrial growth and customer demands. The need for
this research is to identify the selling platforms. This research will also highlight the impact on
other selling platforms and their future strategy.
Condensed Literature Review
Ecommerce can be understood as internet-based platform to sell products and develop business
in the market. According to Sohaib (2014), there are 85% of Aussies that are connected to the
internet and major e-commerce giants like Amazon has been rapidly covering the customer base
and market segment of Australia. Ranging from exclusive items to grocery shopping everything
is available on these platforms thus helping the customers who feel shopping as an individual
task in their daily routine. As per the study of Barnes (2013) eCommerce has been affecting an
overall growth and development need of the people and associated values with buying and
selecting. This industry has reduced the stress and frustration levels among consumers as they
can now easily select the desired products and services associated with the research. This has
empowered the customer and has given them ease and power to buy their needs. This platform
gives them multiple buying options and they can even select the same product on a better price
on multiple platforms. According to Hamad (2018), these have given them a large platform for a
small purchase and also help them to go through multiple options at a time. Ecommerce can
overcome the issues associated with vast market places and multiple shop buffering that has been
very tiring for the customers. Ecommerce has also instigated impulsive buying feature among the
customers as now while buffering they actually buy the product. Products on sites like Alibaba
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and e-bay are at times on a very low and nominal rat thus affecting the demand of the product in
the market and make changes accordingly. Ecommerce has been giving customers a platform to
give their suggestion about the product and services associated with the issues (Hajli, 2012).
Research Objectives, Research question, and Sub-questions
Aim
To study the impact of e-commerce on the buying behavior of the customers in Australia
Research Objective
 To identify the steps taken by e-commerce industries to attract maximum customers
 To study the significance of overall customer demands and needs associated with the
development of the e-commerce industry
 To identify the impact of customer needs on the development of the e-commerce industry
 To identify future steps to be adapted by other retail and market industry to deal with
these eCommerce giants.
Research Question
 What are the major steps taken by e-commerce industries to attract maximum customers
in order to build a market place in Australia?
 How can customer demands and needs associated with the development of the e-
commerce industry affect the current and future policies associated with the business?
 How growths in the consumer can demands and needs affect the product and pricing
strategy of the e-commerce industry?
 What can be the microenvironmental factor to avoid such a situation in order to deal with
the competition laid by eCommerce industry?
 What can be the macro-environmental factor to avoid such a situation in order to deal
with the competition laid by eCommerce industry?
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Methodology
The research will be based on a comparative research design that is based on quantitative
analysis of data and resources that can be used in order to make sure there is an effective
collection of data and resources associated with the values that can be used in order to study the
pattern. This can be done by taking a survey that can help in the development and growth of an
individual and make changes in the research process by taking learning and observation from the
research. The methodology will be applied on the selected sample size and making effective
changes on the overall needs and development observations associated with the research and
collecting data that is associated with the development a and understanding of the research topic
and associated values for the people. This can be seen from the process that the research will be
more descriptive and elaborate after application of quantitative research methodology.
Significance of the research of the project
The need for this research is to identify the trend and the factors associated with the global
development of a company and make changes in the overall pattern of the consumer retail
market. This research is helpful in understanding various policies and marketing techniques
adopted by eCommerce industry to develop visibility and customer satisfaction. This research
will also study customer development and changes in the buying and selection trends of the
customer. The need for this research is to study the current level of satisfaction and study
associated with the research and making effective changes in the overall developmental
platforms associated with the research and make changes in the same effect. This research will
study the actual behavior of the people and take a sample size that calculates the overall needs
and associated values for the growth and development of an individual and making changes in
the research process to derive the required results as per the taken research question and
analytical approaches associated with them. This research will help to study the present and
future developmental features associated with business growth and values associated with them.
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References
 Barnes, S. and Hunt, B. eds., 2013. E-commerce and v-business. Routledge.
 Sohaib, O. and Kang, K., 2014. Cultural Aspects of Business‐to‐Consumer (B2C) E‐
commerce: Acomparative Analysis of Pakistan and Australia. The Electronic Journal of
Information Systems in Developing Countries, 61(1), pp.1-18.
 Hamad, H., Elbeltagi, I. and El‐Gohary, H., 2018. An empirical investigation of business‐
to‐business e‐commerce adoption and its impact on SMEs competitive advantage: The
case of Egyptian manufacturing SMEs. Strategic Change, 27(3), pp.209-229.
 Hajli, M., 2012. An integrated model for e-commerce adoption at the customer level with
the impact of social commerce. International Journal of Information Science and
Management (IJISM), pp.77-97.
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