This case study examines the economic impact of the COVID-19 pandemic on Australia, focusing on its effects on international marketing, specifically analyzing the Woolworths Group. The essay assesses the financial situation of Australia, highlighting supply and demand shocks caused by the pandemic. It delves into how the company, Woolworths, is navigating these challenges, particularly concerning supply chain disruptions in both Australia and New Zealand. The analysis includes comparative economic fact sheets for Australia and New Zealand, evaluating key indicators like GDP, economic freedom, and tax rates. The study explores the company's strategic responses, such as adapting to demand risks, focusing on food supply chains, and implementing online services to support customers. The conclusion emphasizes the importance of international marketing opportunities and highlights the company's efforts to maintain food supply and support vulnerable populations in Australia and New Zealand. The essay also mentions the company's actions, such as installing protective measures and creating new employment opportunities.
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