BUS101: Fintech Startup Presentation - Pay Later Business

This presentation outlines a new Fintech startup concept focused on the Australian market, offering a 'pay later' payment solution for online retail. The business model aims to address customer needs by enabling purchases without immediate payment, differentiating itself from competitors like Sezzle and ZipPay. The presentation covers key marketing and resource considerations, including industry attractiveness, competitive analysis, target customers (young adults aged 16-35), and the proposed service distribution through retail companies. The startup leverages online marketing strategies, including web design, search engine optimization, and social media. It also considers funding requirements and highlights entrepreneurial traits like self-motivation and risk-taking. The document references relevant academic sources and emphasizes the sustainable financial and social values of the venture. The assignment reflects on the application of design thinking to validate the business idea.

NEW BUSINESS

INTRODUCTION OF BUSINESS
IDEA
 The new start up that will be
mainly focus on the financial
technology operations.
 This payment method in the
business segments will give
customers new way of buying.

INTRODUCTION OF BUSINESS
IDEA
 Through this business they will the
pay later after buying the
products.
 This will enable the retailers to
offer the customers with the
facility to buy currently and do the
payment letter without any
required traditional credit

INTRODUCTION OF BUSINESS
IDEA
 Customers in the retail business want to
buy things but they may not have
money all the time.
 This idea of paying letter differentiate
this business from the other
competitions in the market (Bujor and
Avasilcai 2016).

DESIGN THINKING
 Writing down the service concept
which included the customer
base
 How this service will be helping
the targeted customers
 what will be the key features of
this service

KEY MARKETING AND RESOURCE
CONSIDERATIONS:
 Industry attractiveness
 This start up can be popular within the target customers.
 This is due to the fact that the customers will be able to buy
their preferred objects from different online retail stores but
they can pay later for their objects

KEY MARKETING AND
RESOURCE CONSIDERATIONS:
 Closest
competitors
 The closest
competition will be
with Sezzle and
Zippay
 This industry is
new hence low
competition will be
seen

KEY MARKETING AND
RESOURCE CONSIDERATIONS:
 targeted customers
 The target customers
will be the
youngsters mainly
from 16 to 35 years
 They will be residing
in Australia.

KEY MARKETING AND
RESOURCE CONSIDERATIONS:
 Offerings
 fashion
 Cosmetics
 home appliances
 kitchen appliances
 industrial appliances and
other accessories

KEY MARKETING AND
RESOURCE CONSIDERATIONS
 unit price
 there is no unit price for the service
 the customers will get financial
payment option which will be enabling
them to pay later for whatever object
they buy from online retail stores. .

KEY MARKETING AND
RESOURCE CONSIDERATIONS
 Service distribution
 This service will be distributed to the
customers through the retail company
 They customers will get their ordered
product through the agents associated
with the retail company

KEY MARKETING AND
RESOURCE CONSIDERATIONS
 Marketing of this service
 Mainly online web sites
 web designing
 search engine marketing and Optimisation
 Social media marketing