Australian Food Export Market Value Enhancement Portfolio

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PORTFOLIO 2
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Contents
INTRODUCTION...........................................................................................................................3
SOME DIFFERENT TYPE OF WAYS TO ADD VALUE AND SOPHISTICATION TO
AUSTRALIA’S FOOD EXPORT MARKET.............................................................................4
THERE ARE TWO TYPES OF MARKETING SYSTEMS WHICH WILL HELP TO
INCORPORATE THE MARKETING SYSTEM.......................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
The Commonwealth Scientific and Industrial Research Organization (CSIRO) is one of the
independent Australian federal government agencies in all over the world and this is mainly
responsible for the scientific research (Bark et al., 2016). The social and the economic
performance of the industry was one of the chief roles of the organization and their main purpose
is to give some of the advantages to the community. In all over the world the CSIRO is doing
their work with the help of leading organization (Bark et al., 2016). For the consumer, this is one
of the most important things is that they have to traceability and authenticity of some of the
goods and on the other hand some product are the most important for their target customer (Bark
et al., 2016). In the global market, they will give full of assures to take some meeting in which
some of Australia thrives. Mostly Australia was able to deliver a huge superiority product to their
target customer. This is one of the main strong points specialities to delivering a huge quality of
the product (Bark et al., 2016). This is one of the most important keys for analyzing that why the
supply is on the top superiority products is one of Australia’s utmost strengths as compared to
analyze the path in which the CSIRO will finally add value and nation’s export market was
sophisticated (Bark et al., 2016).
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SOME DIFFERENT TYPE OF WAYS TO ADD VALUE AND SOPHISTICATION TO
AUSTRALIA’S FOOD EXPORT MARKET
There are many different types of ways through which some value was added and sophistication
to Australia’s food export market. An examination was done in Australia that how they will cope
up the need and wants of the customer in different countries like Asia who will add the value
(Bojnec, and Fertő, 2017). For the global, market space Asia will understand the different type of
market and consumer who will lie an essential approach for the Australian businesses. Their
main motive is to compete in the global market space. In Asia, most of the consumers are facing
lots of problems related to food safety (Bojnec, and Fertő, 2017). They have to face a lack of
food safety with food frights regularly and they will generate the need for the introduce product
which is a very big loss to the organization. In general suspicion in the prevention and
authenticity of the local product is lasing the developing consumer groups in the mid and huge
income demographics to pursue some of the imported food product and beverages (Bojnec, and
Fertő, 2017).
With the help of this most of the changes are done in the taste of the consumer where some of the
local products are not too longer and which will also give permission for the greater chance for
development of the Australian food export market and on the other hand where the traceability
and authenticity was defined (Bojnec, and Fertő, 2017). In the market, the Australian agri-food
sector was also increasing. With the help of some collections, the consumer will match their need
and producer will put the entire similar product that will help to make with the help of accessing
distinctive competences (Bojnec, and Fertő, 2017). Traceability and authenticity of products and
goods are the most important for the consumer and this will give some of the assurance to meet
all the different type of quality in which Australia thrives in all over the global market (Bojnec,
and Fertő, 2017).
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THERE ARE TWO TYPES OF MARKETING SYSTEMS WHICH WILL HELP TO
INCORPORATE THE MARKETING SYSTEM
There are lots of marketing automation tools which are used for marketing. Mostly
comprehensive and contribution are used for mails, some social media and some different type of
websites. The organization firstly identifies its current approaches (Layton, and Duan, 2015).
VERTICAL MARKETING SYSTEM
This is consists of the producer, wholesalers and retailer who will act as a unified system in the
organization. Their main motive is to maximize the profit of the company. With the help of this
behaviour of the channel will control and some of the channel conflicts will be controlled by
them (Layton, and Duan, 2015). On the other hand under the single ownership were done some
of the distribution and combine successive stages of production. In all over the world the CSIRO
work with foremost the organization. They have to verify the relevant information related to their
purchase. For the global, market space Asia will understand the different type of market and
consumer who will lie an essential approach for the Australian businesses (Layton, and Duan,
2015). Their main motive is to compete in the global market space.
HORIZONTAL MARKETING SYSTEM
In the horizontal marketing system, the two different types of companies will join together at one
level to follow some of the new marketing opportunities. All the different type of companies will
joint there capital, production capabilities, marketing resource which is one of the major factors
of the organization (Layton, and Duan, 2015). Due to this, they will accomplish in the large
quality. The satisfaction level is high because of freedom and autonomy. On the other hand,
because of the multiple structure layers, they will deliver the streamlines (Layton, and Duan,
2015).
This will directly affect the consumer state and they will also give some permission for
transparency. They will permit the Australian export market to analyse some of the different
types of opportunity to add value (Marshall et al., 2017). CSIRO employee is done many
promotional activities to attract more and more customer with the help of inventing new app
which will download by the customer on their smartphone device. This is not compulsory that
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the technology did not exist in Asia. In the global market, CSIRO permits to promote directly
their application in front of their target customer with the help of packaging which will
differentiate some of the Australian products (Marshall et al., 2017).
Based on the current analyses this was found that food traceability systems and regulations are
classified poor in many different types of countries. This will affect the consumer’s state as well
as consumers demanding (Marshall et al., 2017). They have to verify the relevant information
related to their purchase. For the global, market space Asia will understand the different type of
market and consumer who will lie an essential approach for the Australian businesses. Their
main motive is to compete in the global market space (Marshall et al., 2017).
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CONCLUSION
With the help of this assessment, this was analyzed that there are many different types of ways
through which the CSIRO will find out the way to add value and sophistication to Australia’s
food export market. In the global market, they give full of assures to take some meeting in which
some of Australia thrives. Mostly Australia was able to deliver a huge superiority product to their
target customer. This was specialities to delivering a huge quality of the product. This is one of
the most important keys for analyzing that why the supply is on the top superiority products is
one of Australia’s utmost strengths as compared to analyze the path in which the CSIRO will
finally add value and nation’s export market was sophisticated.
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REFERENCES
 Bark, R.H., Kragt, M.E. and Robson, B.J., 2016. Evaluating an interdisciplinary research
project: Lessons learned for organisations, researchers and funders. International Journal
of Project Management, 34(8), pp.1449-1459.
 Bojnec, Š. and Fertő, I., 2017. The duration of global agri-food export competitiveness.
British Food Journal, 119(6), pp.1378-1393.
 Layton, R.A. and Duan, Z., 2015. Diversity in marketing system assortments. Journal of
Macromarketing, 35(3), pp.320-333.
 Layton, R.A., 2015. Formation, growth, and adaptive change in marketing systems.
Journal of Macromarketing, 35(3), pp.302-319.
 Marshall, N., Adger, N., Attwood, S., Brown, K., Crissman, C., Cvitanovic, C., De
Young, C., Gooch, M., James, C., Jessen, S. and Johnson, D., 2017. Empirically derived
guidance for social scientists to influence environmental policy. PLoS One, 12(3),
p.e0171950.
 Mullakhmetov, K.S., Sadriev, R.D., Gabidinova, G.S. and Akhmetshin, E.M., 2016.
Control in marketing-based management. Academy of Marketing Studies Journal, 20(2),
pp.13-19.
 Richards, C., Kjærnes, U. and Vik, J., 2016. Food security in welfare capitalism:
Comparing social entitlements to food in Australia and Norway. Journal of Rural Studies,
43, pp.61-70.
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